03/23/2026
Do you dream of opening your own private practice but have no idea where to start?
You went to school to be a counselor — not a business owner.
No one really teaches you how to start a practice. Things like choosing a niche, figuring out branding, setting up your office, or marketing yourself to attract the right clients can feel overwhelming when you’re doing it alone.
That’s exactly why I created Private Practice 101.
Instead of hosting a full seminar, I took everything I normally teach in that training and turned it into a workbook you can go through at your own pace.
Private Practice 101 walks therapists step-by-step through the process of starting and growing a practice — from clarifying your “why” and identifying your ideal client, to navigating business logistics, branding, and marketing.
Inside you’ll find:
• Guided exercises to clarify your goals and values
• Worksheets to help you define your niche and ideal client
• Practical guidance on finances, office setup, and business basics
• Tips for building a brand and online presence that attracts clients
If starting a private practice has felt overwhelming, my goal was to make the process clear, organized, and doable.
You can grab the workbook directly from my website here:
Private Practice 101 Workbook: Your Step-by-Step Guide to Starting and Growing a Successful PracticeStarting a private practice can feel overwhelming, but it doesn’t have to be. This workbook is designed to guide therapists, counselors, and mental health professionals through the foundational step...
