07/30/2025
Celebrating 3 Years of Senior Community Connections
This week marks our 3-year business anniversary!
Three years ago, I took a deep breath and stepped into the unknown, launching Senior Community Connections with one clear goal: to support seniors and their families during one of life’s most overwhelming transitions.
But behind that leap was something way deeper: I walked away from what many in the senior housing world know too well, a corporate environment that can sometimes feel more stifling than supportive. I loved the work, but I needed to love how I did it, too. So, I took a giant leap and decided to do things differently on my own terms.
And now? I get to do what I love to do, work directly with seniors, create realistic placement plans with families, and build genuine relationships with the best senior communities in the area. No bureaucracy. No politics. No corporate nonsense. Just heart and purpose.
It hasn’t all been daisies and roses; this journey has had its late nights, long weekends, calls during dinner, and my kids riding in the backseat on the way to a placement. It’s been hard. It’s been uncertain. But it’s also been beautiful.
Through all of it, this business has allowed me to be a mother and a founder. My family has watched me stretch, grow, and build something from the ground up. They’ve seen me fail forward, stand back up, and stay rooted in something real.
Here’s what I’ve learned:
• How to build a brand rooted in trust, compassion, and integrity, one family and one referral at a time.
• How to lead a team that believes in the mission and wants to grow alongside it.
• How to keep showing up, especially when it’s hard.
• That growth doesn’t come from comfort; it comes from courage, community, and commitment.
To my incredible husband Brian and our amazing kids, thank you for your patience, support, and belief in this dream. You've helped me make it real.
To every professional, friend, and family member who has referred to us, believed in us, or asked how it’s going, your support has carried this mission.
And to every family we’ve served, THANK YOU! You are why we do what we do. Your stories, your trust, and your courage mean everything.
Here’s to continuing the work with gratitude, grit, and grace, and doing it my way.
With deep appreciation,
Shona McIntyre
Founder | Senior Community Connections