PERC Alliance

Building a better community for our practices and patients.

04/24/2026

Elevate Reception + Golden Opportunity Award

One of the moments many look forward to at Elevate is the Elevate Reception. It is a chance to step away from the sessions, connect, and enjoy the experience together.

This year, the reception took place at the National Collegiate Basketball Hall of Fame, bringing the Here to Win energy to life in a memorable setting.

Each spring, the reception also serves a larger purpose. It is where we host our fundraiser benefiting the Golden Opportunity Award, a program that provides funding to emerging optometrists as they take the first step toward practice ownership.

Led by auctioneer Dr. Jason Lake, this year’s live auction and silent raffle brought incredible energy to the room and raised nearly $40,000.

What makes this moment stand out each year is the generosity behind it. Members and partners show up not just to grow their own businesses, but to invest in the future of the profession. It is a powerful reflection of what this community represents.

Special thanks to our live auction contributors: , , , Dr. Jeffry Gerson, and National Strategic Group.

04/23/2026

Last week in Kansas City, members of PERC Pinnacle Practices (P3), Opti-Port Presidents’ Alliance, MD/OD and OMG Study Groups, and the Champions Study Group came together for Elevate.

While each group is distinct, they share the same mindset: a commitment to growth, accountability, and building stronger businesses.

Elevate is designed to bring that mindset to life. Through structured, facilitator-led study groups and shared learning, practice owners and their teams step away from the day-to-day to focus on performance, leadership, and what comes next.

At the center of it all is the study group model. A proven approach built on peer-to-peer collaboration, benchmarking, and real accountability.

The result is measurable. Practices participating in these groups are growing at nearly four times the industry average.

This is what it looks like to be here to win.

04/20/2026

Comfort is a key part of their contact lens experience, and it’s an opportunity to check in with your patient. PRECISION1Ⓡ is formulated with greater than 80% water at the outermost surface* of the lens(2)—for precise vision and dependable comfort, even at 16 hours.(3)

Get tips to make patient conversations more productive. https://ow.ly/NsL650YMUlw

*Based on in vitro measurements of unworn lenses.
References:
1. Alcon data on file, 2024. REF-27974. 2. Alcon data on file, 2019. 3. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022;14:93-99.
See product instructions for complete wear, care, and safety information.
© 2025 Alcon Inc. US-PR1-2500185

04/15/2026

Day 1 of the Elevate Conference in Kansas City was an incredible whirlwind of networking, learning, and collaboration! The PERC Pinnacle Practices (P3), MD/OD, and Champions study groups spent the day in deep-dive sessions dedicated to sharpening skills and sharing insights with the best in the industry.

The momentum only grew later in the day as we gathered for an Elevate Conference Opening Celebration before heading out to private group dinners to foster even deeper connections. We capped off the perfect first day with a sponsored nightcap, toasting to a successful start and the many breakthroughs yet to come. Here’s to an amazing day 2!

03/25/2026

Give your new wearers the best start — VOYANT 1-Day. Your patients get all the benefits of a daily lens — fresh lenses every day, the healthiest modality, and total convenience — backed by unbeaten handling*¹ and all-day comfort2, at a price point that's easy to recommend.†

*Vs DAILIES TOTAL1®, Miru 1day UpSide, DAILIES® AquaComfort PLUS®, 1-DAY ACUVUE® MOIST & PRECISION1®.
†Pricing is based on manufacturer’s published MSRP and rebates as of 11/1/24
1.CVI data on file, 2019, 2020 & 2021. Clinical studies with clariti® 1 day vs DAILIES TOTAL1® n=19, Miru 1day UpSide n=53,DAILIES® AquaComfort PLUS® n=65, 1-DAY ACUVUE® MOIST n=55 & PRECISION1® n=47; either statistically significant differences in favor of clariti 1 day for ease of application (vs ACUVUE1 DAY MOIST, DAILIES AquaComfort PLUS & Miru 1day UpSide), ease of removal (vs DAILIES TOTAL1) & preference (vs Miru 1day UpSide) or no statistically significant differences (p

03/17/2026

Are you missing the opportunity to properly fit 40% of eyeglass wearers? Check out the Tura ABO accredited specialty fit course.
https://www.2020mag.com/ce/fit-forward-art-of-dispensing-specialty-eyewear

03/13/2026

The Champions Study Group community brings together practice leaders committed to continuous growth, shared insights, and stronger leadership. Through collaboration, education, and real-world experience, Champions help elevate each other!

Join the conversation, connect with fellow Champions, and continue building momentum for the future.

To learn more about the Champions program visit https://www.percalliance.com/Programs/P3-Study-Group

03/10/2026

Do you want to outpace the industry?

See how PERC Pinnacle Practices (P3) brings independent practice owners together to share insights, challenge ideas, and grow smarter together.

Watch the video to see the power of P3 in action.

Reach out to learn more about joining a P3 study group.
https://www.percalliance.com/Programs/P3-Study-Group

03/09/2026

Invest in the leader who helps drive your practice forward. The Management Development Program (MDP) equips practice managers with the skills to strengthen operations, lead teams more effectively, and improve financial performance—all through a 6-month blended learning experience with live instruction, virtual classes, and 1:1 coaching.

Limited-Time Offer: Save $300 off the program enrollment (offer expires 3/31). Classes begin June 3rd!

Develop stronger leaders. Run a stronger practice.

Learn more or enroll: https://leonardo.essilorluxottica.com/content/public/mdp

03/04/2026

There is still time to register for the SPARK Reception!

The SPARK Reception brings together Opti-Port and PERC members, invited guests, and select vendor partners for a relaxed, meaningful connection at The Platinum Club Lounge. No presentations. No pressure. Just great people and conversations that matter.

Thursday, March 12
4:00-6:00 PM
The Platinum Club Lounge

Space is limited, register now
https://www.eventleaf.com/e/SPARK

03/03/2026

Practices that outpace the industry are intentional about how they grow.

PERC Pinnacle Practices (P3) members are growing nearly 4x the industry average. That acceleration is driven by showing up at the table with peers, reviewing real financial data, and using proven tools that directly impact performance.

A recent Forbes article highlights mastermind-style peer groups as an operating system for small business growth:
https://www.forbes.com/sites/jefffromm/2026/02/03/masterminds-are-the-operating-system-for-small-business-growth-hacks/

P3 brings that structure to independent eye care.
If you are ready to replace guessing with disciplined growth, learn more:
https://www.percalliance.com/Programs/P3-Study-Group

02/24/2026

Unlock the full potential of your practice managers and emerging leaders with the Management Development Program (MDP), a 6-month, blended learning experience built for eye care professionals.

With live instruction + virtual classes + 1:1 coaching, your team will strengthen key skills in operations, financial management, customer excellence, people leadership, and revenue strategy; all while continuing to run day-to-day practice operations.

Click here to learn more or register for MDP class 77 https://leonardo.essilorluxottica.com/content/public/mdp

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12125 Woodcrest Executive Drive, Suite 100
St. Louis, MO
63141

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https://www.percalliance.com/

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