PERC Alliance

02/24/2026

Unlock the full potential of your practice managers and emerging leaders with the Management Development Program (MDP), a 6-month, blended learning experience built for eye care professionals.

With live instruction + virtual classes + 1:1 coaching, your team will strengthen key skills in operations, financial management, customer excellence, people leadership, and revenue strategy; all while continuing to run day-to-day practice operations.

Click here to learn more or register for MDP class 77 https://leonardo.essilorluxottica.com/content/public/mdp

02/19/2026

Contact lens comfort should be a universal language. But understanding patient barriers with contact lenses can be challenging. DAILIES TOTAL1Ⓡ is formulated with nearly 100% water at the outermost surface* of the lens—so comfort lasts even through long hours of screen time, helping you and your patients stay on the same page.�

Get tips to make patient conversations more productive. www.comfort-conversation.com/professional

02/12/2026

P3 study group members are achieving growth nearly four times the industry average.

Elevate is where those results accelerate.

The Elevate Conference brings together high-performing independent practice owners committed to real metrics, peer accountability, and meaningful collaboration. It’s not a large, open conference; it’s a working room where leaders build stronger businesses together.

Elevate is exclusive to PERC Pinnacle Practices (P3) study group members.

If you want a seat at the table in April 2026, now is the time to explore P3.

Learn more: https://www.percalliance.com/Programs/P3-Study-Group

02/11/2026

Champion of Champions Honorees

This year’s Champion of Champions Honorees, Amy Belflower (Bristol Family Eyecare) and Lynn Vititoe (Family Focus Eyecare), were honored as standout leaders who consistently show up, lean in, and lift others up. Their active participation, willingness to share real-world advice, and commitment to helping fellow Champions made them the perfect recipients of this year’s award.

Thanks to Tura’s generous sponsorship, Amy and Lynn enjoyed an exclusive, behind-the-scenes tour of Tura’s New York City design studio, where they witnessed the creativity, craftsmanship, and passion that define the brand. Joined by Beverly Marquez, Vice President of PERC & Opti Port Alliances, and Stacey Gagnon, Champions Director, it was an energizing and unforgettable experience that truly celebrated what it means to champion the climb.

We are deeply grateful to Tura for investing in the Champions Study Group and elevating this award with such an inspiring experience. As we prepare to pass the torch to the next honoree, we celebrate Tura’s continued commitment to developing strong, confident leaders across our community.



Special Thanks to Luxottica & Michael Fitch

A heartfelt thank you to Michael Fitch and the New York Team at Luxottica for hosting a fabulous dinner and welcoming us to their New York showroom. The experience offered our group an inspiring look at Luxottica’s vision, innovation, and commitment to excellence. We are truly grateful for their partnership.

02/04/2026

We’re proud to share that PERC’s study group, PERC Pinnacle Practices, model is featured in Forbes. This recognition is a meaningful milestone and a testament to a proven approach to small business growth.

In the article, Dr. Jason Lake, General Manager of PERC, highlights how our study groups function as a “kitchen table board of directors.” It is a trusted space where independent practice owners challenge ideas, learn from peers, and make better decisions together.

The impact is measurable. Practices engaged in PERC study groups are growing at nearly four times the industry average. This recognition reinforces what our members experience firsthand. Peer accountability, shared insight, and consistent collaboration drive real results.

Interested in learning more about PERC Study Groups and how to earn a seat at the table?

Explore our study groups and get involved: https://www.percalliance.com/Programs/P3-Study-Group

https://www.forbes.com/sites/jefffromm/2026/02/03/masterminds-are-the-operating-system-for-small-business-growth-hacks/

Masterminds are an effective way to get perspective when operating a small business.

01/26/2026

Deadline extension is almost up!

Applications for the 2026 Golden Opportunity Award will close on January 31, 2026.
If you know an emerging OD who is serious about ownership, don’t let them miss this opportunity.

Applications accepted at https://safe.formstack.com/forms/golden_opportunity_award_copy_copy.

01/22/2026

Every reason you think now isn’t the right time to join P3 is probably the exact reason you should.

Too busy?
Already successful?
Comfortable where you are?
Not sure your team is ready?

P3 is built for owners who refuse to stall out. It’s where high-performing practices go to sharpen strategy, strengthen leadership, and move from good to great.

If you’ve been sitting on the fence, this infographic explains why. Ready to learn more? Fill out our interest form and a member of our team will be in contact https://www.percalliance.com/Programs/P3-Study-Group

01/20/2026

🚨Last Chance to Register!

Myopia Management isn’t one size fits all, and with more options available than ever, it’s important to know what works, how to implement it, and how it can support your practice long term.

Join us for Step UP and Cut Down Myopia, a one-hour Lunchtime Learning Session open to the entire practice, on January 21, 2026 at 2:00 PM CST.

Register now before it’s too late.
https://www.eventleaf.com/Attendee/Attendee/EventPage?eId=84gY9uwseWAtoJJr6tt5xQ%3D%3D

01/15/2026

🚨Good news for emerging ODs: the applications for the 2026 Golden Opportunity Award has been extended to January 31, 2026. Up to three emerging optometrists will each receive $50,000 to help launch their first independent practice.

Do you know an OD ready for ownership? Share this opportunity before it’s too late.
Learn more and apply here: https://www.percalliance.com/Programs/Golden-Opportunity

01/07/2026

PERC Pinnacle Practices (P3) is designed for practice owners who are focused on continuous improvement. These facilitator-led study groups bring together driven leaders who are committed to building smarter strategies, stronger teams, and sustainable business growth.

If you are looking to sharpen performance, learn from peers who challenge your thinking, and invest in the development of your practice leaders and key staff, P3 may be the right fit.

To learn more, contact your PERC Member Director or complete the interest form at
https://www.percalliance.com/Programs/P3-Study-Group

12/29/2025

Join us January 21, 2026, from 2:00 – 3:00 PM CST for our next Lunchtime Learning Series session: Step UP and Cut Down Myopia, where we’ll take a practical look at today’s myopia management options, including lenses, contact lenses, and drops. We’ll also discuss real-world implementation, economic considerations, and success stories from practices already making an impact.

Register today to save your spot! https://www.eventleaf.com/Attendee/Attendee/EventPage?eId=84gY9uwseWAtoJJr6tt5xQ%3D%3D