PERC Alliance

03/25/2026

Give your new wearers the best start — VOYANT 1-Day. Your patients get all the benefits of a daily lens — fresh lenses every day, the healthiest modality, and total convenience — backed by unbeaten handling*¹ and all-day comfort2, at a price point that's easy to recommend.†

*Vs DAILIES TOTAL1®, Miru 1day UpSide, DAILIES® AquaComfort PLUS®, 1-DAY ACUVUE® MOIST & PRECISION1®.
†Pricing is based on manufacturer’s published MSRP and rebates as of 11/1/24
1.CVI data on file, 2019, 2020 & 2021. Clinical studies with clariti® 1 day vs DAILIES TOTAL1® n=19, Miru 1day UpSide n=53,DAILIES® AquaComfort PLUS® n=65, 1-DAY ACUVUE® MOIST n=55 & PRECISION1® n=47; either statistically significant differences in favor of clariti 1 day for ease of application (vs ACUVUE1 DAY MOIST, DAILIES AquaComfort PLUS & Miru 1day UpSide), ease of removal (vs DAILIES TOTAL1) & preference (vs Miru 1day UpSide) or no statistically significant differences (p

03/17/2026

Are you missing the opportunity to properly fit 40% of eyeglass wearers? Check out the Tura ABO accredited specialty fit course.
https://www.2020mag.com/ce/fit-forward-art-of-dispensing-specialty-eyewear

03/13/2026

The Champions Study Group community brings together practice leaders committed to continuous growth, shared insights, and stronger leadership. Through collaboration, education, and real-world experience, Champions help elevate each other!

Join the conversation, connect with fellow Champions, and continue building momentum for the future.

To learn more about the Champions program visit https://www.percalliance.com/Programs/P3-Study-Group

03/10/2026

Do you want to outpace the industry?

See how PERC Pinnacle Practices (P3) brings independent practice owners together to share insights, challenge ideas, and grow smarter together.

Watch the video to see the power of P3 in action.

Reach out to learn more about joining a P3 study group.
https://www.percalliance.com/Programs/P3-Study-Group

03/09/2026

Invest in the leader who helps drive your practice forward. The Management Development Program (MDP) equips practice managers with the skills to strengthen operations, lead teams more effectively, and improve financial performance—all through a 6-month blended learning experience with live instruction, virtual classes, and 1:1 coaching.

Limited-Time Offer: Save $300 off the program enrollment (offer expires 3/31). Classes begin June 3rd!

Develop stronger leaders. Run a stronger practice.

Learn more or enroll: https://leonardo.essilorluxottica.com/content/public/mdp

03/04/2026

There is still time to register for the SPARK Reception!

The SPARK Reception brings together Opti-Port and PERC members, invited guests, and select vendor partners for a relaxed, meaningful connection at The Platinum Club Lounge. No presentations. No pressure. Just great people and conversations that matter.

Thursday, March 12
4:00-6:00 PM
The Platinum Club Lounge

Space is limited, register now
https://www.eventleaf.com/e/SPARK

03/03/2026

Practices that outpace the industry are intentional about how they grow.

PERC Pinnacle Practices (P3) members are growing nearly 4x the industry average. That acceleration is driven by showing up at the table with peers, reviewing real financial data, and using proven tools that directly impact performance.

A recent Forbes article highlights mastermind-style peer groups as an operating system for small business growth:
https://www.forbes.com/sites/jefffromm/2026/02/03/masterminds-are-the-operating-system-for-small-business-growth-hacks/

P3 brings that structure to independent eye care.
If you are ready to replace guessing with disciplined growth, learn more:
https://www.percalliance.com/Programs/P3-Study-Group

02/24/2026

Unlock the full potential of your practice managers and emerging leaders with the Management Development Program (MDP), a 6-month, blended learning experience built for eye care professionals.

With live instruction + virtual classes + 1:1 coaching, your team will strengthen key skills in operations, financial management, customer excellence, people leadership, and revenue strategy; all while continuing to run day-to-day practice operations.

Click here to learn more or register for MDP class 77 https://leonardo.essilorluxottica.com/content/public/mdp

02/19/2026

Contact lens comfort should be a universal language. But understanding patient barriers with contact lenses can be challenging. DAILIES TOTAL1Ⓡ is formulated with nearly 100% water at the outermost surface* of the lens—so comfort lasts even through long hours of screen time, helping you and your patients stay on the same page.�

Get tips to make patient conversations more productive. www.comfort-conversation.com/professional

02/12/2026

P3 study group members are achieving growth nearly four times the industry average.

Elevate is where those results accelerate.

The Elevate Conference brings together high-performing independent practice owners committed to real metrics, peer accountability, and meaningful collaboration. It’s not a large, open conference; it’s a working room where leaders build stronger businesses together.

Elevate is exclusive to PERC Pinnacle Practices (P3) study group members.

If you want a seat at the table in April 2026, now is the time to explore P3.

Learn more: https://www.percalliance.com/Programs/P3-Study-Group

02/11/2026

Champion of Champions Honorees

This year’s Champion of Champions Honorees, Amy Belflower (Bristol Family Eyecare) and Lynn Vititoe (Family Focus Eyecare), were honored as standout leaders who consistently show up, lean in, and lift others up. Their active participation, willingness to share real-world advice, and commitment to helping fellow Champions made them the perfect recipients of this year’s award.

Thanks to Tura’s generous sponsorship, Amy and Lynn enjoyed an exclusive, behind-the-scenes tour of Tura’s New York City design studio, where they witnessed the creativity, craftsmanship, and passion that define the brand. Joined by Beverly Marquez, Vice President of PERC & Opti Port Alliances, and Stacey Gagnon, Champions Director, it was an energizing and unforgettable experience that truly celebrated what it means to champion the climb.

We are deeply grateful to Tura for investing in the Champions Study Group and elevating this award with such an inspiring experience. As we prepare to pass the torch to the next honoree, we celebrate Tura’s continued commitment to developing strong, confident leaders across our community.



Special Thanks to Luxottica & Michael Fitch

A heartfelt thank you to Michael Fitch and the New York Team at Luxottica for hosting a fabulous dinner and welcoming us to their New York showroom. The experience offered our group an inspiring look at Luxottica’s vision, innovation, and commitment to excellence. We are truly grateful for their partnership.

02/04/2026

We’re proud to share that PERC’s study group, PERC Pinnacle Practices, model is featured in Forbes. This recognition is a meaningful milestone and a testament to a proven approach to small business growth.

In the article, Dr. Jason Lake, General Manager of PERC, highlights how our study groups function as a “kitchen table board of directors.” It is a trusted space where independent practice owners challenge ideas, learn from peers, and make better decisions together.

The impact is measurable. Practices engaged in PERC study groups are growing at nearly four times the industry average. This recognition reinforces what our members experience firsthand. Peer accountability, shared insight, and consistent collaboration drive real results.

Interested in learning more about PERC Study Groups and how to earn a seat at the table?

Explore our study groups and get involved: https://www.percalliance.com/Programs/P3-Study-Group

https://www.forbes.com/sites/jefffromm/2026/02/03/masterminds-are-the-operating-system-for-small-business-growth-hacks/

Masterminds are an effective way to get perspective when operating a small business.