PERC Alliance, 12125 Woodcrest Executive Drive, Suite 100, St. Louis, MO (2025)

11/21/2025

FSA and HSA season is here and your patients may be eligible to use their vision benefits on contact lenses. With time running out, give them all-day comfort1-4 at 1 day, 1 week, or 1 month* with Alcon WaterInnovations™.

Learn more: https://www.myalcon.com/professional/contact-lenses/hsa-fsa-benefits/?utm_campaign=vis-ben-ecp-comm&utm_source=scl&utm_source=scl&utm_content=sm1

*Refers to replacement schedule.

IMPORTANT INFORMATION for PRECISION7® (SERAFILCON A) CONTACT LENSES: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.

See product instructions for complete wear, care and safety information. Rx only.

References: 1. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99. 2. Perez-Gomez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. Clin Optom. 2014;6:17-23. 3. In a clinical study wherein patients (n=66) used CLEAR CARE® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021. 4. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE® Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023.

11/18/2025

Day 1 of the Elevate Conference brought our PERC study group community together for a powerful start.

Yesterday, our PERC Pinnacle Practices (P3) members spent the day in focused group meetings where they shared performance insights, discussed opportunities for growth, and collaborated on solutions that move their practices forward. Our Champions study group, comprised of key office managers and leaders, also gathered for an impactful day of connection and development.

In the evening, all attendees joined us for the Innovation Hall Opening Celebration where vendor partners showcased new ideas and products designed to support practice success. From there, each study group continued the conversations at group dinners across Denver.

We are energized by the momentum and the energy our members are bring into the conference sessions today. Stay tuned for more updates!

11/17/2025

The 2025 Fall Elevate Conference is officially underway in Denver, CO!

Hosted by PERC and Opti-Port, Elevate brings together optometric practice owners and industry leaders who participate in our study groups for a dynamic, business-focused experience.

These practices are already leading. Elevate is designed to help them strengthen what they’ve built and continue forward with greater clarity, collaboration, and momentum.

Growth isn’t a starting point. It’s a direction. And everyone here is Bound for Growth.

11/11/2025

🚨Last Chance to Register! 🚨

Feedback can either build trust and growth, or discourage and disengage.

In our Lunchtime Learning Series, you’ll learn how to:
Give feedback that inspires.
Receive feedback with confidence.
Turn conversations into opportunities for results.

Grab your lunch, log in, and level up.

Save your spot now!
https://www.eventleaf.com/e/Nov2025LLS

10/30/2025

Did you know? Teams that master feedback perform 4x better than those that avoid it.

In our upcoming Lunchtime Learning session, you’ll gain practical strategies and real-world examples to:

Deliver feedback that motivates, not discourages.
Stay open and self-aware when receiving feedback.
Turn every conversation into a growth opportunity.

Grab your lunch, log in, and level up. Register now!
https://www.eventleaf.com/e/Nov2025LLS

10/24/2025

Applications Are Now Open for the 2026 Golden Opportunity Award

The Golden Opportunity Award, presented by PERC Alliance and the AOA Foundation — Optometry Cares®, honors the legacy of Dr. David Golden by empowering emerging optometrists to achieve independent practice ownership.

Applications are open now through January 15, 2026. Up to three recipients will each receive $50,000 to help launch their first independent practice—continuing Dr. Golden’s vision of excellence, entrepreneurship, and service.

The selection process will take place in spring 2026, with winners announced during Optometry’s Meeting® in June 2026.

If you or someone you know would be a great fit for this opportunity, now is the time to apply. Learn more and apply: https://www.percalliance.com/Programs/Golden-Opportunity

Together with Optometry Cares® and the Golden family, we’re proud to support the next generation of ODs ready to turn their vision for care into reality.

10/20/2025

Power. Performance. Protection. Now in Eyewear.
Caterpillar® has been powering progress for more than 100 years, building machines that shape skylines and move mountains. That same DNA of strength, durability, and reliability now drives CAT Eyewear, designed and distributed by Tura Inc. Built with rugged materials, smart engineering, and XL sizing, every frame is made to work hard and fit right. And with ANSI Z87-certified safety models featuring removable and permanent side shields, CAT Eyewear takes performance further, delivering versatility whether you’re on the jobsite, tackling a DIY project, or just living life with grit.

10/17/2025

After decades of dedication, innovation, and leadership that have helped shape the independent eye care landscape, Patti Thomas will retire on December 31, 2025.

Patti’s career has been defined by excellence and impact. From her early contributions at NEI to her many influential years at PERC and Opti-Port, she has built a legacy of strategic vision, meaningful partnerships, and transformative programs that have strengthened independent practices nationwide.

A frequent and respected speaker at Vision Expo and other leading industry events, Patti has long been recognized for her deep expertise, authenticity, and ability to connect with audiences. Her insights into business growth, vendor alignment, and practice strategy have made her a trusted voice among peers and partners alike.

Beyond her professional accomplishments, Patti’s personal journey has been equally inspiring. As a single mother, she raised two honorable and accomplished sons while building an extraordinary career—a testament to her perseverance and strength. Today, as a proud grandmother of two, Patti looks forward to spending more time with her husband Bill, traveling, and embracing new adventures.

Patti leaves behind a lasting imprint on NEI, PERC, and Opti-Port, as well as on the countless colleagues, members, and friends who have benefited from her generosity, integrity, and mentorship. Her legacy will continue to influence the industry she has served with such passion and grace.

Congratulations, Patti, on a career defined by purpose and impact. The industry is better for having had you in it.

10/16/2025

Feedback is fuel for growth.

But here’s the truth: when it’s not done well, it can break trust and shut down collaboration.

Join us for our next Lunchtime Learning Series and discover how to transform feedback into your most powerful tool for development.

• Learn how to give feedback that inspires growth.
• Build confidence in receiving feedback with professionalism.
• Strengthen collaboration and drive better results.

Don’t miss it—reserve your spot today!
https://www.eventleaf.com/e/Nov2025LLS

10/09/2025

This World Sight Day, your story can open eyes and hearts.

Every day in eye care, you witness moments that change lives; a child seeing the board clearly for the first time, a patient regaining independence, a family finding hope. These moments aren’t just clinical victories; they are human stories of dignity, freedom, and connection.

⁠Tell us the story you’ll never forget, the one that reminds you why you do what you do.

09/29/2025

Congratulations to the fourth exclusive PERC and Opti-Port cohort to graduate from the Management Development Program, celebrating their milestone in Las Vegas during Vision Expo West.

This dedicated group of 15 members completed months of intensive leadership and business development training — advancing their own careers while helping to shape the future of independent optometry.

The Management Development Program equips eye-care professionals with proven tools, strategies, and the confidence to elevate their practices and lead with impact.

Interested in joining the next cohort launching in June 2026? Contact Stacey Gagnon at Stacey.Gagnon@optiport.com to learn more.

09/23/2025

Back-to-School means back to screens and that can spell discomfort. Help your patients outsmart digital device dryness with the 16 hours of outstanding comfort and precise vision of PRECISION® contact lenses.

Fit PRECISION®: https://www.myalcon.com/professional/contact-lenses/daily/precision1/back-to-school/?utm_source=network&utm_campaign=25%20BTS&utm_medium=scl&utm_content=ECP%20September

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