02/03/2026
Five generations of family ownership means we've seen everything twice.
We've watched eyewear trends cycle through decades, observed which materials hold up and which don't, learned what actually matters when you're choosing frames that become part of your daily life.
Here's what longevity teaches you: craftsmanship outlasts trends. Proper prescriptions matter more than aesthetics. Independent artisans create superior products because they answer to their own standards, not shareholders.
146 years in St. Louis has taught us that the best eyewear isn't about following what's popular. It's about understanding what works.
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