What are the opening hours?

Monday 8am - 6pm Tuesday 9am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 12pm

Door County Eye Associates

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Sturgeon Bay, WI
Door County Eye Associates

Located on 3rd Avenue in Sturgeon Bay. Exceptional eye care and eyewear for every generation.

03/02/2026

Which frames will be included in the $50 FRAME SALE from MARCH 9-13? 👀

Many of our staff favorites!
👓Morgan is holding a beautiful Krewe frame.
👓Patrice selected both an Outspoken and Firenze/Dolabany.
👓Bobby picked out a Raen frame and DiValdi. There will be frames in masculine and feminine styles, for adults and kids.

👶🏻 We will be collecting donations of at least $25 for the United Way diapers, wipes and formula fund for Door County families. Making a donation unlocks your access to the large selection of $50 frames.
Thank you for helping us support local families! The United Way spent over $43,000 in 2025 on these essentials.

Donations will be collected at the time of frame purchase. Must purchase complete pair (frame + lenses). Some exclusions apply. Cannot be combined with other offers/insurance benefits.

02/25/2026

While Dr. Annika and Bobby are out of the office welcoming their first baby, we're celebrating with a frame sale for a cause! 🎉

During the week of March 9-13, we will be collecting donations of $25 or more to the United Way of Door County. Your donation unlocks a large selection of frames for adults and kids priced at $50 (regularly priced from $150-$450). Donations must be collected at DCEA at the time of frame purchase.

In 2025, United Way of Door County spent over $43,000 on diapers, wipes and formula for 116 children from 98 families in Door County.

Must purchase a complete pair (frame + lenses). Some exclusions apply. Cannot be combined with other offers/insurance. One week only.

02/23/2026

February is Age-related Macular Degeneration (AMD) Awareness Month.

AMD is a progressive disease of the macula - an area of the retina responsible for central vision. It is diagnosed and monitored through dilated eye exams and performing scans like an OCT. Lifestyle changes such as supplementation use and 100% UV-blocking glasses can slow down progression of AMD. 😎

02/17/2026

RAEN is one of our most popular frame brands lately!

Designed in California - RAEN offers modern styles that give off a casual yet sophisticated vibe popular along the West Coast and the fresh coast 🌊 RAEN frames are built to last with quality materials like 5 barrel hinges but remain affordable - all styles are under $250.

Bobby can't stop eyeing the Nolan frame 😍

02/13/2026

💕 We love any excuse to eat chocolate around here! Enjoy the sunshine and Fire & Ice activities this Valentine’s weekend! 💕

02/05/2026

Had an oopsie with your glasses? 😬 We are here to help! 😊

Our knowledgeable staff has the skills, tools and even some tricks up their sleeves to repair wonky frames.

Adjustments and repairs are always complimentary for glasses that were purchased at DCEA. Did you purchase your glasses elsewhere? No problem, we are happy to help! We charge a $25 adjustment/repair fee to cover time and materials.

Before you try your hand at opticianry, give us a call! 🛠️🤓

01/27/2026

January is Glaucoma Awareness Month. 👀
Glaucoma is one of the most common causes of permanent vision loss in the United States. We perform a number of tests during every dilated eye exam to catch it early and preserve vision!

01/16/2026

Reflecting and celebrating a memorable year at DCEA! 🎉 We are looking forward to another great year ahead!

01/15/2026

Nancy was the lucky winner of our Dry Eye Open House basket! Thanks to everyone who attended. We had so much fun sharing our passion for dry eye management and we learned a lot to improve future educational events.💧

01/05/2026

Join us this Wednesday, January 7th from 1-3pm at Door County Eye Associates for a Dry Eye Open House!

This event is: FREE, no RSVP needed (just swing by anytime between 1-3pm), open to the public (you do not have to be a patient to attend)

👁️💧Learn about the many possible causes of dry eye such as cell phone use/screentime, dehydration, sleep apnea, diabetes and autoimmune diseases.

👁️💧Which over-the-counter treatments should you start with if you notice dry eye? The dry eye aisle can be overwhelming - we're here to help!

👁️💧While artificial tears and other over-the-counter treatments are a great place to start, there are many more treatment options for stubborn dry eye symptoms. We utilize a range of treatments such as prescription medications, special contact lenses like scleral contacts and amniotic membranes, and dry eye treatments that can be done in the office.

Giveaways for the first 20 attendees and dry eye samples while they last. Enjoy refreshments and snacks and learn how to take care of your eyes this winter!

Address

165 N 3rd Avenue
Sturgeon Bay, WI
54235

Opening Hours

Monday	8am - 6pm
Tuesday	9am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 12pm

Website

http://WWW.DCEA.COM/

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Our Story

At Door County Eye Associates, you will find a caring team of professionals dedicated to providing the highest quality, personalized eye care for the whole family. We value our patient relationships and strive to improve your quality of life and vision wellness through our state-of-the-art technology and services. Dr. Eric Paulsen, Dr. Annika Paulsen and their staff are a close working team dedicated to serving their patients. Dr. J. Eric Paulsen was born and raised in Door County, and graduated from Sturgeon Bay High School in 1974. He graduated from Carroll College with a degree in Chemistry in 1978. Dr. Paulsen received his Doctor of Optometry degree from the Illinois College of Optometry in 1982. After graduation, Dr. Paulsen joined Dr. C.L. Pfarr and purchased Dr. Pfarr's practice in 1984. Dr. Paulsen's professional interests include treatment and management of eye disease, emergency eyecare for injuries and infections. Specialty contact lens fitting and cataract and LASIK comanagement. Dr. Paulsen has participated in numerous eye missions all around the world and particularly finds this type of eyecare to be enjoyable and meaningful. He is a Past President of the Northeast Wisconsin Optometric Society, a member of the Wisconsin Optometric Association and the American Optometric Association. Doctor Paulsen was honored to be presented with the Wisconsin Optometrist of the Year Award for 2009.

Dr. Annika Paulsen was born and raised in Sturgeon Bay. She attended Knox College where she received her Bachelor of Arts in Environmental Studies and Economics. Dr. Paulsen received her Doctor of Optometry degree from the Illinois College of Optometry. She has worked intermittently with her father at Door County Eye Associates since the age of 12 and finally joined him as an associate optometrist in 2019.

Dr. Paulsen’s professional interests include pediatric and binocular vision, managing eye disease and contact lenses. Dr. Paulsen loves spending time with Special Olympics athletes and has had the honor of serving the athletes at vision screenings in Chicago and Wisconsin. She has also traveled with her father on several eye missions to Mexico and the Dominican Republic.

Dr. Paulsen lives with her husband, Bobby, their golden doodle, Mika. She enjoys cooking new recipes, spending time outdoors with her husband and dogs, international travel, and cross country skiing.