02/19/2026
My positioning here is intentional and it’s according to the Scripture.
“It’s just cleaning” or “I pay less than that”
Proverbs 20:14 applies here:
“It is good for nothing,” cries the buyer;
But when he has gone his way, then he boasts.” This describes price shoppers behavior accurately.
“I found cheaper”. Right. And there is a hidden cost behind it, that cheap people don’t like to “just” recognize.
• GENERAL LIABILITY insurance isn’t just insurance, it’s thousands of dollars every year.
• WORKERS’ COMPENSATION isn’t just workers’ compensation, it’s thousands more.
• PAYROLL TAXES aren’t just payroll taxes.
• BUSINESS SOFTWARE isn’t just software.
• SCHEDULING SYSTEMS aren’t just scheduling systems.
• FUEL isn’t just fuel.
• SUPPLIES aren’t just supplies.
• MARKETING isn’t just marketing.
RUNNING A BUSINESS isn’t just running a business.
Professional tools aren’t “just tools.”
They cost thousands to purchase and maintain.
-Consistency isn’t just consistency.
-Reliability isn’t just reliability.
-Peace of mind isn’t just peace of mind.
All of that goes into “just cleaning.”
It’s a multi-billion-dollar industry globally and in the U.S. for a reason - because people need it.
✍️ And that’s only the business side.
Behind the business is “just” a human being paying taxes, health insurance, gas, equipment, education, and taking on all the risk that normally sits on an employer in a 9-to-5.
Business owners don’t pocket the whole price. We pay to keep the business alive so the service can exist at all.
❗️Nothing about this is “just.”
Yes, there will always be cheaper. In every market. Cheap work exists at cheap prices, but also cheap results and exploited and poorly treated cleaners.
And that’s exactly why so many people show up in my DMs saying, “I have someone cheaper.”
If you truly found the right fit, that’s a good thing. Satisfied clients don’t shop for replacements.
I speak about this from lived experience. I’ve been on the other side of the industry, the side most clients never see.
I remember a day when I was quietly crying in a client’s bathroom because my back hurt so badly I didn’t think I would make it through the job. I was exhausted, hungry, and afraid to slow down because finishing the work meant being able to pay my bills. The client still received their “great deal,” and the company still “won” the contract by being the lowest price.
That experience shaped the standards I operate by today, not only for me but for the people that help me build and sustain my business.
It’s why fair pay, realistic timelines, proper tools, and sustainable pricing are non-negotiable in my business.
So when someone proudly tells a cleaner/ business owner how much less they pay, there is usually a hidden cost behind that number, one that isn’t visible on the invoice.
Every home and every client deserves the right fit. My service is built for the part of the market that values the people doing the work, not only how cheap they can go.
The quiet market takes longer to build because the loud market competes on price.
You truly get what you pay for, often in ways most people never see.