03/14/2026
One of the biggest mistakes high performers make is trying to keep everything in their head.
Your workouts, your nutrition, your meetings, your goals, your ideas, your to-do list, your social plans, etc...
When your brain becomes the only storage system for everything in your life, it has less capacity to actually perform.
This is where cognitive offloading (or what's more commonly known as "brain dumping") becomes one of the most underrated performance strategies.
Cognitive offloading simply means moving information out of your head and into a system. It can be things like a calendar, a checklist, a tracker, a note app, a whiteboard, a journal..something external that holds the information so your brain doesn’t have to. And it's something you should be doing every day.
Here's why this is important and why I started telling high performers to do this instead of journaling:
When your cognitive load is constantly maxed out from work, decision-making, and responsibility, the last thing your brain needs is more things to remember.
The more mental bandwidth you free up, the more capacity you have for:
-better decision-making
-stronger focus and deep work
-strategic thinking
-better training sessions
-better adherence to nutrition and health habits
That way you can use your brain for thinking and performing, not for storing a thousand open loops.