04/13/2026
Creating and growing a sports nutrition brand is difficult. But being able to say the two people behind the brand live everything of what they preach and have created is another. There are many brands out there that are pure businesses and there’s nothing wrong with that by any means. But Performance is among the select few that have owners that the fitness community can relate to. Adam Fritsch and Alexander Frekey are examples of what should be behind a sports nutrition brand. 💪🏻
Cheers to all the business owners who live their brands mission day in and day out!