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C4 Energy's newest flavor, Mango Fuego, goes where most RTD energy drinks haven't -- tropical mango sweetness up front w...
03/01/2026

C4 Energy's newest flavor, Mango Fuego, goes where most RTD energy drinks haven't -- tropical mango sweetness up front with real heat on the back end. The tagline "Sweet meets heat in a can" says it all.
https://blog.priceplow.com/energy-drinks/c4-energy/mango-fuego

Under the hood it's the same performance formula C4 fans know: 200mg caffeine anhydrous, CarnoSyn® Beta-Alanine for muscular endurance, and BetaPower® Betaine for power output and hydration support. Zero sugar, 5 calories.

Mango-chili is everywhere in food culture right now, but the RTD energy space has barely touched it. If C4 nailed the heat balance, this one could stand out in a crowded cooler.

Check it out at the link below. 🥭🔥
https://blog.priceplow.com/energy-drinks/c4-energy/mango-fuego

Cellucor Nutrabolt Corp

03/01/2026

Have you tried Dileucine?🤔
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026https://blog.priceplow.com/industry-events/arjuna-na...
03/01/2026

Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
https://blog.priceplow.com/industry-events/arjuna-natural-shoden-r-expo-west-2026

Ashwagandha in a can used to sound like a pipe dream. Bitter taste, poor solubility, and weak bioavailability made liquid formats nearly impossible -- until Shoden-R.

Arjuna Natural's water-soluble, tasteless, 100% root-based ashwagandha extract is showing up at Natural Products Expo West 2026 in two ready-to-drink beverages and an orange mango soft chew, all dosed right in the clinically studied range. A 2024 double-blind trial found 60mg daily cut cortisol levels by 66% over 60 days. That's the dose in these products.

No booth, but the Arjuna team will be walking the show floor all week with samples in hand. And a major sports nutrition brand is launching a Shoden product soon -- stay tuned.

Read the full breakdown at the link below and subscribe so you don't miss what's coming next.
https://blog.priceplow.com/industry-events/arjuna-natural-shoden-r-expo-west-2026

02/28/2026

What’s your favorite functional product right now?🤔
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02/27/2026

This should make you angry

Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Oncehttps://blog.priceplow.com/supplement-ingredie...
02/27/2026

Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Once
https://blog.priceplow.com/supplement-ingredients/effera/iron-immunity

Iron and immunity aren't separate problems -- they're tangled through the same hormones and signals. And lactoferrin sits right at that crossroads.

Helaina's effera® is the first lactoferrin identical to the human form, and the difference it makes on inflammation markers compared to bovine versions is significant. We'll let the numbers speak for themselves.

Full breakdown here 👇
https://blog.priceplow.com/supplement-ingredients/effera/iron-immunity

GHOST x Yoo-Hoo Chocolate Protein RTD: 25G Protein is Coming in a Canhttps://blog.priceplow.com/supplement-news/ghost-pr...
02/27/2026

GHOST x Yoo-Hoo Chocolate Protein RTD: 25G Protein is Coming in a Can
https://blog.priceplow.com/supplement-news/ghost-protein-drink/yoo-hoo-chocolate

GHOST's Protein RTDs have been off the shelves for a while -- and now we know what co-founder Ryan Hughes was hinting at. A GHOST x Yoo-hoo Chocolate Protein RTD is on the way, and the can already looks the part with bright yellow Yoo-hoo branding and GHOST's signature logo front and center.

The numbers are worth getting excited about too -- 25 grams of protein at just 110 calories in an 11-ounce can. That's a macro profile that makes traditional chocolate milk look like a cheat meal. GHOST hasn't dropped the full nutrition panel or a release date yet, but this one is worth keeping on your radar.

Hit the link for everything we know so far. 🔗
https://blog.priceplow.com/supplement-news/ghost-protein-drink/yoo-hoo-chocolate

02/26/2026

Can natural supplements ACTUALLY increase your testosterone?
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02/26/2026

Celsius, Alani, rockstar, oh my!

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