03/19/2026
🤗The Power of a Hug: More Than Just a Nice Gesture🤗
As a dad, a husband, and someone who’s seen a lot of life through my lens and in my counseling room, I’ve always felt the profound impact of a simple touch. Turns out, science backs it up in a big way!
A recent 2023 study on affectionate touch and diurnal oxytocin levels [1] dives deep into how physical affection impacts our well-being. Researchers found that when people experienced more affectionate touch in their daily lives, they reported:
• Lower anxiety
• Reduced stress
• Decrease cortisol (stress hormone)
• Increase oxytocin (bonding hormone)
• Higher happiness
This study, conducted using daily tracking methods, showed a strong correlation: on days when people had more touch, they genuinely felt better. It’s a powerful reminder that touch isn’t just “nice” it’s a vital part of our emotional and biological regulation. It acts as a nervous system stabilizer and a stress buffer.
That is not just interesting, it is important. Touch helps calm the body and gives people a sense of safety and connection.
I see this in couples sessions all the time. Sometimes the biggest shifts happen when couples move out of just talking and into small moments of connection. Sitting a little closer. Reaching for each other’s hand. Letting their guard down just enough to feel close again.
So today, keep it simple. Hug your kids. Hold your partner’s hand. Let the people in your life know they are not alone.
Those small moments add up more than you think.
References
[1] Schneider, E., Hopf, D., Aguilar-Raab, C., Scheele, D., Neubauer, A. B., Sailer, U., … & Ditzen, B. (2023). Affectionate touch and diurnal oxytocin levels: An ecological momentary assessment study. eLife, 12, e81241. https://elifesciences.org/articles/81241