River Country Eye Care

River Country Eye Care The mission of River Country Eye Care is to provide excellent comprehensive eye care to our community

River Country Eye Care, the office of Dr. Adam Goff, is an independent private Optometry clinic serving Three Rivers, Michigan and the surrounding communities. We provide preventive eye care and treatment of ocular disease, eye injury & other eye emergencies. Our mission is to provide excellent comprehensive eye care to our community with honesty, integrity and compassion.

The votes are in and we have a winner. Be sure to check out this pair of Maui Jim sunglasses at the Three Rivers Area Ch...
02/19/2026

The votes are in and we have a winner. Be sure to check out this pair of Maui Jim sunglasses at the Three Rivers Area Chamber of Commerce Silent Auction Fundraiser on Saturday 2/21!

02/19/2026
02/17/2026

We believe our phones are now back in working order. 🤞☎️

02/17/2026

Our phones are better today but still not perfect. You should be able to call in to us but we seem to still have some connection issues. If you try to call and don’t get an answer please leave a voicemail or send a text.

02/16/2026

Unfortunately our or phones are still not receiving inbound calls. All calls will be routed to voicemail automatically. If you need us leave a voicemail or text the office number (269-244-3350). We can still call out.

02/13/2026

Our phones are not receiving inbound calls at this time. All calls will be routed to voicemail automatically. If you need us leave a voicemail. We can still call out. Our service provider is working on the issue and we hope to have everything back online by Monday. Have a great weekend!

Sasha is enjoying National Golden Retriever Day! She’s a valued member of our team and her role as Facility Dog has made...
02/03/2026

Sasha is enjoying National Golden Retriever Day!

She’s a valued member of our team and her role as Facility Dog has made a tremendous impact on both patients and staff. Thank you to everyone who takes the time to visit with her in our office!

We are donating a pair of Maui Jim sunglasses to the Three Rivers Area Chamber of Commerce Silent Auction Fundraiser on ...
02/03/2026

We are donating a pair of Maui Jim sunglasses to the Three Rivers Area Chamber of Commerce Silent Auction Fundraiser on Saturday 2/21! We need your help to decide which ones we donate. You know the drill…. Which is better 1 or 2?

01/21/2026

It’s a snowy day out there! ❄️ Please be cautious on the roads. We’re open and here for you!

12/31/2025

There is still time to use that FSA! We are in the office until 3 today. Stop by or call to place those last minute orders, pick up an existing order, have your glasses adjusted so you’re ready to start the new year right, or just visit our friendly staff! Thank you all for a wonderful 2025. We look forward to serving you again next year. Our office will reopen Monday 1/5/26 at 8am.

We are in the office this morning to assist with any last-minute needs you may have for the year. We are open today from...
12/27/2025

We are in the office this morning to assist with any last-minute needs you may have for the year. We are open today from 9am to noon. Call or stop by if you need us!

12/18/2025

We have adjusted hours today (12/18). We will be open 10 AM to 7 PM.

Address

1107 W. Broadway Street, Suite A
Three Rivers, MI
49093

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+12692443350

Website

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Our Story

We are independent private Optometry clinic serving Three Rivers, Michigan and the surrounding communities. We provide preventive eye care and treatment of ocular disease, eye injury & other eye emergencies.

We improve quality of life through better vision. Our mission is to provide excellent comprehensive eye care to our community with honesty, integrity and compassion. We improve quality of life through better vision.