02/22/2026
This year, Will Power PT shifted in a big way.
We now have four full-time clinicians (soon to be 5!) operating at capacity — a major milestone for a small business. But the real growth hasn’t just been numbers. It’s been depth.
With stability came space to reflect on our Return-to-Sport decision making. Not just “are they better?” — but are we being intentional enough? Are we standardized? Are we using objective metrics well? Are we building both physical capacity and psychological confidence?
I’ve watched:
• Corinne and Azita block off 15 minutes between patients to review metrics and refine exercise prescription.
• Jon and Azita dive into complex differential diagnoses and movement variability.
• Corinne and Jon discuss psychological barriers alongside treatment interventions.
• Jon and I map out SOPs, KPIs, contracts, expansion plans — dividing and conquering to keep the machine running well.
• Azita and I build new services and pricing models rooted in value.
• Corinne and I refine operations, marketing, and community strategy.
No egos. Just collaboration.
We’ve changed:
• We expanded our weekly meetings to 90 minutes — reviewing business operations and standardizing ACL protocols and return-to-play testing.
• Jon and I joined the 4 month cohort, with Corinne following this fall.
• Each PT commits to intentional educational posting.
• We proactively plan our continuing education.
We analyze our systems instead of reacting to problems.
Earlier in my career, therapists treated in separate corners. Here, your care may be led by one PT — but it’s supported by all of us. Your progress, data, and goals are discussed. Your plan is layered with perspective.
This team is superior. Small businesses have to evolve. We’re choosing to.
Athletes — our support is different.
Come check us out 🔥.