03/12/2026
The average Traverse City family home requires 8 to 14 hours of cleaning a week. Most households aren't getting that in, and 6 of those hours didn't need them.
They're doing it themselves because explaining it to a cleaning company one more time, and being disappointed one more time, feels worse than just handling it themselves.
The problem isn't finding a better cleaner. It's that there's no baseline. The agreed-upon standard, documented and consistent, that doesn't depend on who showed up or whether you remembered to leave a note. Without it, every clean starts from scratch. Every visit is a gamble. And you're still the one holding the standard in your head.
Want the Initial Profile Overview we use with every new client? It shows you exactly what "preferences captured once" looks like in practice, and you can use it with any cleaner, not just us. Drop BASELINE in the comments and I'll send it straight to you.