I-deal Optics

I-deal Optics i-dealoptics is a leading wholesale distributor of value eyewear and sunwear for men, women, and chi

Warm tones, clean lines. Introducing CB1149 (top), the newest addition to Casino — paired here with CB1145.
04/01/2026

Warm tones, clean lines.

Introducing CB1149 (top), the newest addition to Casino — paired here with CB1145.

Lenox by Rio Ray: a retro-classic silhouette with an athletic edge.Lightweight TR90. Polarized CR-39 lenses. RX-ready. A...
03/25/2026

Lenox by Rio Ray: a retro-classic silhouette with an athletic edge.

Lightweight TR90. Polarized CR-39 lenses. RX-ready.

Available in 7 frame and lens options.

American-made. Italian acetate. Multi-barrel hinges. brings luxury craftsmanship to your boards... at a price point th...
03/18/2026

American-made. Italian acetate. Multi-barrel hinges.

brings luxury craftsmanship to your boards... at a price point that works.

Now exclusively available through . Contact your rep to learn more.

📸 "Sutton" in Green Marble.

Join us this weekend at Vision Expo at Booth #1519.
03/12/2026

Join us this weekend at Vision Expo at Booth #1519.

Stepping into spring with these new styles from Haggar Clothing Co. 📸 H305 in Ebony. H310 in Black/Tortoise.
03/09/2026

Stepping into spring with these new styles from Haggar Clothing Co.

📸 H305 in Ebony. H310 in Black/Tortoise.

Bold frames don’t have to come with a bold price.Reflections R819 in Beige brings high-end style and standout design to ...
03/04/2026

Bold frames don’t have to come with a bold price.

Reflections R819 in Beige brings high-end style and standout design to everyday eyewear.

CASINO+ Leland.Accessible, everyday eyewear with clean, modern style.🩶 Silver/Dark Navy🖤 Black💛 Gold/Brown
02/25/2026

CASINO+ Leland.

Accessible, everyday eyewear with clean, modern style.

🩶 Silver/Dark Navy
🖤 Black
💛 Gold/Brown

📆 Save the date: Vision Expo is March 12-14. Find us at Booth #1519 to see new styles like ST257.
02/18/2026

📆 Save the date: Vision Expo is March 12-14.

Find us at Booth #1519 to see new styles like ST257.

Great shapes, chic colors, a comfortable, polished fit for everyday wear.Rafaella R1042 in Tan, R1050 in Lilac (new), an...
02/11/2026

Great shapes, chic colors, a comfortable, polished fit for everyday wear.

Rafaella R1042 in Tan, R1050 in Lilac (new), and R1049 in Pink.

The Haggar Clothing Co. trifecta: Style. Comfort. Performance.📸 HAC128 in Matte Black. H307 in Gunmetal. HAC127 in Matte...
02/04/2026

The Haggar Clothing Co. trifecta: Style. Comfort. Performance.

📸 HAC128 in Matte Black. H307 in Gunmetal. HAC127 in Matte Navy.

Fun colors. Full personality. ✨The collection makes everyday eyewear more exciting. From ⬆️ ⬇️ : Freya in Pink Crystal...
01/29/2026

Fun colors. Full personality. ✨

The collection makes everyday eyewear more exciting.

From ⬆️ ⬇️ : Freya in Pink Crystal, River in Green, Enzo in Grey.

NEW — Casino+ Donovan.Lightweight metal frames designed for easy, everyday wear. Available in Black, Grey, and Navy.
01/27/2026

NEW — Casino+ Donovan.

Lightweight metal frames designed for easy, everyday wear. Available in Black, Grey, and Navy.

Address

1290 Maplelawn Drive
Troy, MI
48084

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Our Story

At I-deal Optics, we’re focused on being the best value in vision. We’re a wholesale distributor of eyewear and sunwear offering the highest quality products at the lowest possible prices. Our diverse and distinct collections deliver the style, quality, and fit that today’s consumers expect while helping our network of more than 10,000 eye care professionals boost sales and increase margins.

Established in 1996, I-deal Optics has grown each year by identifying needs in the eyewear market and key areas of profitability for our customers. Our experienced development team skillfully monitors our collections to deliver the best quality and most up-to-date product mix available. Whether you’re an independent optometrist or a national eyewear chain, our experienced team can offer you the best possible products, prices, service, and support.

Why Do People Love Doing Business With Us? Learn More