I-deal Optics

I-deal Optics i-dealoptics is a leading wholesale distributor of value eyewear and sunwear for men, women, and chi

Chic, cozy, and perfectly polished; that’s Rafaella. 🤎 R1047 in Brown🤎 R1046 in Brown Marble
12/17/2025

Chic, cozy, and perfectly polished; that’s Rafaella.

🤎 R1047 in Brown
🤎 R1046 in Brown Marble

New from Haggar Clothing Co. HAC128 is now available in Grey, Navy, and Black.Lightweight. Durable. Everyday ready.
12/10/2025

New from Haggar Clothing Co. HAC128 is now available in Grey, Navy, and Black.

Lightweight. Durable. Everyday ready.

❄️ Winter getaway? Don't forget to pack your sunglasses!  Riviera R517 in Crystal Ice.
12/03/2025

❄️ Winter getaway? Don't forget to pack your sunglasses!

Riviera R517 in Crystal Ice.

Happy Thanksgiving from all of us at I-deal Optics! 🦃Our offices will be closed Thursday and Friday for the holiday.Befo...
11/26/2025

Happy Thanksgiving from all of us at I-deal Optics! 🦃

Our offices will be closed Thursday and Friday for the holiday.

Before the long weekend, take a look at these timeless styles from : crafted for comfort, quality, and everyday appeal.

New styles and colors from Rafaella. Modern shapes and fresh hues that bring subtle sophistication to every look.R1047 i...
11/19/2025

New styles and colors from Rafaella.

Modern shapes and fresh hues that bring subtle sophistication to every look.

R1047 in Smoke
R1048 in Pink Demi (new)
R1049 in Green Crystal (new)

The Rio Ray sunglass collection is here.Polarized, Rx-able sunwear built for lasting comfort and effortless style.🕶 Code...
11/12/2025

The Rio Ray sunglass collection is here.

Polarized, Rx-able sunwear built for lasting comfort and effortless style.

🕶 Code in Matte Tortoise Stripe

From classic tortoise to matte grey, eyewear from Haggar Clothing Co. offers versatile designs built for comfort and con...
11/06/2025

From classic tortoise to matte grey, eyewear from Haggar Clothing Co. offers versatile designs built for comfort and confidence.

H306 in Tortoise
HAC127 in Matte Grey
HFT547 in Khaki

🍂 New styles from Eleganté for fall. Refined details and timeless design come together for lasting comfort and effortles...
11/04/2025

🍂 New styles from Eleganté for fall.

Refined details and timeless design come together for lasting comfort and effortless style.

✨ EL58 in Ebony
✨ EL56 in Mint
✨ EL60 in Black/Gold (new!)

Crafted with the quality and care you expect from and .

Bright. Playful. Built for kids on the go.  brings the fun without skimping on durability.✨ JB189 in Purple✨ JB178 in Bl...
10/29/2025

Bright. Playful. Built for kids on the go.

brings the fun without skimping on durability.

✨ JB189 in Purple
✨ JB178 in Blue
✨ JB186 in Crystal

✨ Meet Reflections R816 in Black/Gold ✨This frame pairs timeless design with bold accents made to get noticed.
10/22/2025

✨ Meet Reflections R816 in Black/Gold ✨

This frame pairs timeless design with bold accents made to get noticed.

CASINO+ "Briar" in Matte Black & Matte Tortoise is perfect for every season. 🎃And... each frame includes a Polarized Sun...
10/16/2025

CASINO+ "Briar" in Matte Black & Matte Tortoise is perfect for every season. 🎃

And... each frame includes a Polarized Sun Clip.

Minimalist design. Maximum style.  F288 is available in Matte Navy, Matte Grey, and Matte Black.
10/14/2025

Minimalist design. Maximum style.

F288 is available in Matte Navy, Matte Grey, and Matte Black.

Address

1290 Maplelawn Drive
Troy, MI
48084

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Our Story

At I-deal Optics, we’re focused on being the best value in vision. We’re a wholesale distributor of eyewear and sunwear offering the highest quality products at the lowest possible prices. Our diverse and distinct collections deliver the style, quality, and fit that today’s consumers expect while helping our network of more than 10,000 eye care professionals boost sales and increase margins.

Established in 1996, I-deal Optics has grown each year by identifying needs in the eyewear market and key areas of profitability for our customers. Our experienced development team skillfully monitors our collections to deliver the best quality and most up-to-date product mix available. Whether you’re an independent optometrist or a national eyewear chain, our experienced team can offer you the best possible products, prices, service, and support.

Why Do People Love Doing Business With Us? Learn More