I-deal Optics

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United States
Troy, MI
I-deal Optics

i-dealoptics is a leading wholesale distributor of value eyewear and sunwear for men, women, and chi

04/22/2026

'Tis the season. Our new Rio Ray collection features polarized lenses for whatever's on schedule.

Outlander R781 in Matte Tortoise Stripe.

04/15/2026

Sharp contrast, bold details.

Introducing Eastyn and Colby, two new plastic styles from Casino.

Eastyn (top) in Black. Colby in Ebony.

04/08/2026

Bold color, statement silhouette... at a price everyone will love.

Introducing R820 from in Coral.

04/01/2026

Warm tones, clean lines.

Introducing CB1149 (top), the newest addition to Casino — paired here with CB1145.

03/25/2026

Lenox by Rio Ray: a retro-classic silhouette with an athletic edge.

Lightweight TR90. Polarized CR-39 lenses. RX-ready.

Available in 7 frame and lens options.

03/18/2026

American-made. Italian acetate. Multi-barrel hinges.

brings luxury craftsmanship to your boards... at a price point that works.

Now exclusively available through . Contact your rep to learn more.

📸 "Sutton" in Green Marble.

03/12/2026

Join us this weekend at Vision Expo at Booth #1519.

03/09/2026

Stepping into spring with these new styles from Haggar Clothing Co.

📸 H305 in Ebony. H310 in Black/Tortoise.

03/04/2026

Bold frames don’t have to come with a bold price.

Reflections R819 in Beige brings high-end style and standout design to everyday eyewear.

02/25/2026

CASINO+ Leland.

Accessible, everyday eyewear with clean, modern style.

🩶 Silver/Dark Navy
🖤 Black
💛 Gold/Brown

02/18/2026

📆 Save the date: Vision Expo is March 12-14.

Find us at Booth #1519 to see new styles like ST257.

02/11/2026

Great shapes, chic colors, a comfortable, polished fit for everyday wear.

Rafaella R1042 in Tan, R1050 in Lilac (new), and R1049 in Pink.

Address

1290 Maplelawn Drive
Troy, MI
48084

Website

http://www.i-dealoptics.com/

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Our Story

At I-deal Optics, we’re focused on being the best value in vision. We’re a wholesale distributor of eyewear and sunwear offering the highest quality products at the lowest possible prices. Our diverse and distinct collections deliver the style, quality, and fit that today’s consumers expect while helping our network of more than 10,000 eye care professionals boost sales and increase margins.

Established in 1996, I-deal Optics has grown each year by identifying needs in the eyewear market and key areas of profitability for our customers. Our experienced development team skillfully monitors our collections to deliver the best quality and most up-to-date product mix available. Whether you’re an independent optometrist or a national eyewear chain, our experienced team can offer you the best possible products, prices, service, and support.

Why Do People Love Doing Business With Us? Learn More