I-deal Optics

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United States
Troy, MI
I-deal Optics

i-dealoptics is a leading wholesale distributor of value eyewear and sunwear for men, women, and chi

11/12/2025

The Rio Ray sunglass collection is here.

Polarized, Rx-able sunwear built for lasting comfort and effortless style.

🕶 Code in Matte Tortoise Stripe

11/06/2025

From classic tortoise to matte grey, eyewear from Haggar Clothing Co. offers versatile designs built for comfort and confidence.

H306 in Tortoise
HAC127 in Matte Grey
HFT547 in Khaki

11/04/2025

🍂 New styles from Eleganté for fall.

Refined details and timeless design come together for lasting comfort and effortless style.

✨ EL58 in Ebony
✨ EL56 in Mint
✨ EL60 in Black/Gold (new!)

Crafted with the quality and care you expect from and .

10/29/2025

Bright. Playful. Built for kids on the go.

brings the fun without skimping on durability.

✨ JB189 in Purple
✨ JB178 in Blue
✨ JB186 in Crystal

10/22/2025

✨ Meet Reflections R816 in Black/Gold ✨

This frame pairs timeless design with bold accents made to get noticed.

10/16/2025

CASINO+ "Briar" in Matte Black & Matte Tortoise is perfect for every season. 🎃

And... each frame includes a Polarized Sun Clip.

10/14/2025

Minimalist design. Maximum style.

F288 is available in Matte Navy, Matte Grey, and Matte Black.

10/09/2025

Meet Evelyn from CASINO BUDGET. Designed to bring style within reach.

📸 Pictured in Pink.

10/07/2025

NEW from Haggar Clothing Co.

Meet the H309 available in ⬇️

🩶 Grey
🤎 Tortoise
💙 Navy

Classic style, built to last.

10/01/2025

NEW Style from CASINO+: Rosalie ✨

Bold, chic, and ready to make a statement. It's available in:

❤️ Wine
🖤 Black/White
🩵 Cyan

Which color is calling your name? 👓

09/24/2025

✨ Elevate your everyday with the new Casino Prime styles.

💚 PRIME 702 in Green Demi
🤎 PRIME 702 in Tortoise

09/17/2025

👀 See what’s new at Vision Expo this weekend

Visit Booth for a first look at the latest from I-deal Optics.

Fresh designs. Comfortable fit. Even better value.

Pictured
🤎 Reflections R818
💙 Casino+ Rosalie
🖤 Casino+ Atlas

Address

1290 Maplelawn Drive
Troy, MI
48084

Website

http://www.i-dealoptics.com/

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Our Story

At I-deal Optics, we’re focused on being the best value in vision. We’re a wholesale distributor of eyewear and sunwear offering the highest quality products at the lowest possible prices. Our diverse and distinct collections deliver the style, quality, and fit that today’s consumers expect while helping our network of more than 10,000 eye care professionals boost sales and increase margins.

Established in 1996, I-deal Optics has grown each year by identifying needs in the eyewear market and key areas of profitability for our customers. Our experienced development team skillfully monitors our collections to deliver the best quality and most up-to-date product mix available. Whether you’re an independent optometrist or a national eyewear chain, our experienced team can offer you the best possible products, prices, service, and support.

Why Do People Love Doing Business With Us? Learn More