IDOC

12/18/2025

Experience the gold standard in lens coatings!

ZEISS DuraVision Gold UV offers unmatched clarity, scratch resistance, and easy cleaning—all with a gorgeous golden hue.

Learn more at: https://bit.ly/44xJKNZ

12/11/2025

Missing just 12 calls a day = $18K+ lost monthly. Get 24/7 live + AI call coverage and never miss appointments.

Take 15min to see what your phones are really costing you: https://bit.ly/4rMs3nD

12/09/2025

Comfort and savings begin here

Don't be one of the 50% of people to lose money when FSA funds expire at the end of the year. Use your vision benefits on contact lenses and experience all-day comfort with Alcon WaterInnovations .

Comfort like this deserves a closer look. To learn more visit: https://bit.ly/4oEFCCR

*IMPORTANT INFORMATION for PRECISION7® (SERAFILCON A) CONTACT LENSES: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur. Ask your eye care professional for complete wear, care, and safety information. Rx only.

©2025 Alcon Inc. US-DT1-2500123

12/02/2025

Redefine Precision with the Optovue Solix OCT by Visionix

Watch this video where Dr. Julie Rodman walks you through the groundbreaking Optovue Solix OCT, showcasing how this technology transforms eye care with unparalleled precision and clarity.

Experience the only FDA-cleared OCT-A metrics system, enabling real-time, quantifiable tracking of retinal changes and superior glaucoma monitoring.

Why settle for less when you can have:
✅ One seamless “SOLO” scan combining OCT + OCT-A
✅ Full anterior segment imaging + optional topography mode
✅ Unmatched speed, precision, and image quality

With billing code 92137 now in place, there’s never been a better time to upgrade your OCT technology.

🎥 Watch Dr. Rodman’s insights: https://bit.ly/49TxH0Y

Julie Rodman, OD walks you through the groundbreaking features of the Optovue Solix OCT. Discover how this technology redefines optical coherence tomography.

11/26/2025

Clear vision, full plates, can’t lose.

MARLO offers easy ordering and reordering, so patients can enjoy every side, slice, and celebration without the scramble. That’s why over 3 million patients trust MARLO — and why practices see a 72% reorder rate*.

It’s convenience that lasts beyond the holiday season. Serve up simplicity at https://bit.ly/48eLiNK.

*References:
1. Alcon Data on File, 2025. REF 28250
2. Alcon Data on File, 2025. REF 28269

11/20/2025

Tech & Fashion at Aspex combine innovation, comfort, and style in every frame.

Ask your Aspex rep about their Holiday Promotion.



Learn more at https://bit.ly/3LSXITV

11/20/2025

Running an independent practice can feel like you have to do everything yourself.
Until you realize… you don’t.

That “aha” moment is what Independent Together is all about - support, savings, tools, and community that make ownership easier, without giving up the independence you built your practice on.

You focus on care.
We’ll help with the rest.

Join IDOC at https://bit.ly/49Ap5w5

11/18/2025

What do ODs say after bringing on a Virtual Assistant? They finally feel peace of mind.

With a VA handling calls, insurance verification, billing, or scribing in real time, you and your in-office team can focus on patient care without everything else slipping through the cracks. It really can feel that different.

Hire a reliable and affordable Virtual Assistant with Teem today: https://bit.ly/43AKEZB

11/14/2025

NEW from Quantum Optical’s Pinnacle Program!

We're thrilled to announce 2 powerful new clinic-focused modules now included in the Pinnacle training series:

Part 1: Refractive Errors and Lens Design
Part 2: Lens Materials and Treatments
Part 3: Frames and Frame Adjustments
Part 4: Anatomy & Physiology of the Eye* NEW
Part 5: Pretesting & Core Clinical Skills* NEW

These new additions take Pinnacle beyond optical and into the clinical core—providing comprehensive, expert-developed training at no additional cost. That’s right—they’re included with your Pinnacle enrollment!

Exclusive December Offer for IDOC Members:
Get $50 OFF per staff member with code IDCYE25 at checkout.
Offer ends December 31—don't miss it!

Learn more & enroll: https://bit.ly/4hWQPNm

11/13/2025

Top 5 Reasons to Attend the Connection 2026

Ready to put The Future in Focus? Join hundreds of independent ODs, staff, and industry experts in Orlando, FL – February 12–15, 2026 for the ultimate IDOC experience.

Here’s why you don’t want to miss it:
Fresh Insights for Independents – Every session is built to spark ideas, sharpen your strategy, and strengthen your practice for the future.

Real Talk, Real Growth – Dive into OD roundtables and walk away with practical strategies and peer-tested solutions.

The Marketplace Advantage – Get exclusive discounts, discover what’s new, and connect directly with leading industry partners.

Inspiration on the Big Stage – Our keynote and speaker lineup will challenge, motivate, and energize you to think differently about your business.

A Community Like No Other – Reconnect with colleagues, make new friends, and experience why The Connection is more than a conference — it’s a movement.

Register and join us in Orlando and see your future in focus at https://bit.ly/4nXQzip

11/12/2025

What’s next for independent optometry?

In this episode of the Defocus Media Podcast, Dr. Darryl Glover and Dr. Jenn Lyerly chat with Dave Brown, CEO of IDOC, about the organization’s new brand refresh, Independent. Together.

The episode explores how IDOC is helping private practice optometry thrive through data, peer learning, and hands-on business solutions. From global insights and new investment partners to stress management, staffing, and specialty care, it dives deep into what the future of independent eye care looks like.

Watch the full YouTube episode at

What’s next for independent optometry? In this episode of the Defocus Media Podcast, Dr. Darryl Glover and Dr. Jenn Lyerly sit down with Dave Brown, CEO of I...

11/10/2025

Independence should help you grow not burn you out.

Join IDOC and get 6 months free of smarter support, stronger community, and tools that make ownership easier at https://bit.ly/3JQi7sd