The Solo Trainer

The Solo Trainer Helping personal trainers go from gym employee to independent business owner. Mom, former manager for 40+ trainers, and successful business owner.

I'm sharing with you everything you need to start, grow, and manage your own thriving business.

02/10/2026

High demand trainers don’t start with exercises.

They start with the person.

They listen to what clients say — and what they don’t say — so training actually fits real goals, fears, and life outside the gym.

That’s how trust (and long-term clients) are built.

👉 Free Solo Trainer Guide & Checklist - https://buff.ly/x7gASWB
📘 Free Resources - https://buff.ly/5sPjICV
🤝 Business Coaching - https://buff.ly/RpG7ZRf
👉 Main Website - https://buff.ly/xAbvkXo

Ever feel like you’re a great trainer but still blending in?That’s usually not a “you” problem. It’s a clarity problem. ...
02/09/2026

Ever feel like you’re a great trainer but still blending in?

That’s usually not a “you” problem. It’s a clarity problem. If people can’t quickly understand who you help and what you help them solve, you’ll keep getting lumped in with every other trainer.

In today’s Solo Trainer Podcast episode, I walk through why specialization builds authority, trust, and long term client loyalty. Then I share 3 questions to help you choose a niche that’s credible, sustainable, and marketable.

I also share a simple one sentence way to explain what you do so the right clients instantly get it.

YouTube - https://buff.ly/F6w1UJE
Spotify - https://buff.ly/LdHFX8Z
Apple Podcast - https://buff.ly/Jz7F1Zb

Question for you: what do you want to be known for helping people with?

👉 Free Solo Trainer Guide & Checklist - https://buff.ly/x7gASWB
📘 Free Resources - https://buff.ly/5sPjICV
🤝 Business Coaching - https://buff.ly/RpG7ZRf
👉 Main Website - https://buff.ly/xAbvkXo

02/05/2026

If your schedule isn’t full and clients aren’t staying, it’s time for an honest check-in.

Look at what you’re doing differently than the trainers who are thriving — and be willing to adjust.

That’s how loyalty (and a full calendar) gets built.

👉 Free Solo Trainer Guide & Checklist - https://buff.ly/x7gASWB
📘 Free Resources - https://buff.ly/5sPjICV
🤝 Business Coaching - https://buff.ly/RpG7ZRf
👉 Main Website - https://buff.ly/xAbvkXo

02/03/2026

Your time has a floor. Set it.

Before you build packages, you need to know your minimum hourly rate — the lowest amount your time is worth as an independent trainer.

A simple place to start?

Look at what your gym charges. You shouldn’t be charging less than that… and often, you should be charging more.

And if you travel to clients? That’s convenience. Convenience costs more.

When you know your minimum rate, your pricing gets clearer, your boundaries get stronger, and your business stops running on guesswork.

Personal trainer friends in the DMV, want to level up your injury prevention skills?The guys from Exercise Therapy Assoc...
02/03/2026

Personal trainer friends in the DMV, want to level up your injury prevention skills?

The guys from Exercise Therapy Association are coming to our area for a live workshop called Prevent Injury By Restoring Function on Thursday, February 26, 2026 from 2 to 4 PM, and you can come free as my guest.

I met them at a conference in Arizona last spring and took their Core Mastery course last fall. It helped me assess postural alignment and core strength in a way that actually sticks.

My clients have made real progress from these protocols, especially around back pain and movement quality. That’s why I’m helping them expand across the eastern US.

Location: The Sculpted Sanctuary
1749 Old Meadow Road #120, McLean, VA 22102
Date and time: Thursday, February 26, 2 to 4 PM

Want a spot? Comment “WORKSHOP” or send me a message with the email address you want me to use to register you. No forms.

Deadline for the free guest spots: Thursday, February 11, if space is still available.

What more details? Check out the workshop info page - https://buff.ly/xC0YXMY.

Feel free to tag or share this with another trainer who would love it.

Exercise Therapy Association

I’ve seen this over and over in the fitness industry:Some trainers are always chasing new leads.And some stay booked yea...
02/02/2026

I’ve seen this over and over in the fitness industry:

Some trainers are always chasing new leads.

And some stay booked year after year.

In today’s podcast episode, I’m sharing what a high demand personal trainer does differently—and why clients don’t leave, even when a cheaper option shows up.
It’s not “better workouts.”

It’s 4 specific habits that build trust and loyalty.

🎧 YouTube - https://buff.ly/hM5Srjm
🎧 Spotify - https://buff.ly/5LKeTGc
🎧 Apple Podcast - https://buff.ly/eDThuJu

If you listen, tell me this: which one do you think matters most?

👉 Free Solo Trainer Guide & Checklist - https://buff.ly/x7gASWB
📘 Free Resources - https://buff.ly/5sPjICV
🤝 Business Coaching - https://buff.ly/RpG7ZRf
👉 Main Website - https://buff.ly/xAbvkXo

01/29/2026

Not everyone is your client — and that’s a good thing.

If you want to stand out as a trainer, you have to get clear on who you’re actually meant to serve.
Who do you enjoy working with?

Who do you get the best results with?

“Niching down” doesn’t mean turning people away. It means building your business around the clients you serve best — instead of training every warm body that walks in.
Define your ideal client.

Your marketing, messaging, and confidence get a whole lot easier after that.

01/27/2026

You didn’t leave the gym just for “more freedom.”

You left for a reason.

Before you build pricing, programs, or marketing… you have to get clear on why you became a business owner in the first place.

That “why” is what carries you through slow months, tough decisions, and the days you wonder if you made the right call.

Write it down.

Put it where you’ll see it.

Let it remind you why this leap mattered.

If you’re building your own training business, this is where it starts.

A lot of trainers leave the gym focused on one thing: getting clients.But what often gets missed are the foundational pi...
01/27/2026

A lot of trainers leave the gym focused on one thing: getting clients.

But what often gets missed are the foundational pieces that actually make the business sustainable.

In this episode of The Solo Trainer Podcast, I break down the five areas every independent trainer needs to set up — whether you’re still planning your exit or already on your own and feeling unsure.

This episode is about clarity, not hustle.

🎧 YouTube - https://buff.ly/eDVF9RU
🎧 Spotify - https://buff.ly/fZakj7u
🎧 Apple Podcast - https://buff.ly/tjEanUL

📥 Free guide linked below

Our next Solo Trainer Open Chat is coming up next week, and this one is all about understanding business finances.🗓 Wedn...
01/17/2026

Our next Solo Trainer Open Chat is coming up next week, and this one is all about understanding business finances.

🗓 Wednesday, January 21 at 3pm EST
📍 Live on Zoom
🎙 Free

We’ll be talking through:
• Business finances 101 — what to track and where your money should actually go
• Pricing your services — setting prices that make sense for your time and income goals
• Simple finance best practices — so you can pay yourself and plan ahead

This is a free, live Zoom created for trainers who are building their business and want a place to talk things through.

No sales pitches.
No slides.
Just a real conversation with other trainers who get what you’re working toward.

Come as you are, bring your questions, or just listen in.

🔗 Click here to register and save your spot: https://buff.ly/y33l7at

January 1st marked the 9th anniversary of my independent training business, ! It is essential to celebrate these milesto...
01/04/2026

January 1st marked the 9th anniversary of my independent training business, ! It is essential to celebrate these milestones. While I’ve had my ups and downs, I am so glad I have stuck with it. 2025 was the biggest year for my business! I absolutely love what I do! Thank you to all who have helped me remain successful! May you have a wonderful 2026! 💕 Jen

01/02/2026

If you’ve been wondering whether it’s time to go independent, ask yourself this:

Do you want more control of your schedule?
Are you tired of pressure and quotas?
Do you want to earn what you’re worth?
Crave full autonomy in your programming?
Want long-term growth and opportunity?
Want a business aligned with your values?
And the biggest one — do you want your energy and joy back?
If those hit home, it may be time.
Which one stood out the most to you?

Address

Tysons Corner, VA

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