12/10/2025
2026 Mission Statement — Lifted Performance
As we head into the new year, I want to clarify the mission behind the three roles I serve every single day: business owner, trainer, and coach. Each role carries its own goal, and together they define the standard I’m committed to upholding for this community.
1. Business Goal — Grow With Clarity & Purpose
Lifted Performance will continue to grow, but part of that growth is educating the public—especially those who have never owned a business—on how and why we operate the way we do.
I support all athletes as a human being, but Lifted is a business.
Just like McDonald’s doesn’t advertise Burger King, Lifted cannot advertise non-clients. We promote the people who invest in our services, because that is the product we provide.
We also use comparison marketing when necessary—not to offend anyone, but to demonstrate value. If a car salesman is showing you a Corvette, he’ll compare it to a Cavalier so you understand what you’re paying for. Quality needs context. That’s not negativity; that’s transparency.
2. Trainer Goal — Continue the Standard of Excellence
As a trainer, this year was exactly what I wanted it to be. Athletes improved. Programs worked. Standards stayed high.
My goal for the upcoming year is simple: keep that momentum going and continue doing the job at the level my athletes deserve.
3. Coaching Goal — Build Stronger Partnerships With Parents & Stronger Minds in Athletes
Coaching today is different than the era many of us grew up in. We came from a time where players like Ronnie Lott cut a finger off to stay in the game, and Michael Jordan dropped a game-winner with a 104° fever and if I went home and told my parents I was sore they would have said "good, that means you worked hard' or if playing time was an issue "what are you doing to fix it" and that mentality is becoming rare.
Now, athletes transfer schools when things get tough. Olympians leave the biggest stage in the world because they’re “not happy.” In many ways, physical development has advanced, but mental/physical toughness has regressed.
My goal this year is to work better with parents so together we can bring back some of that grit. Not to make sports harder—
but to prepare young people for life. To have open communication with parents and athletes who may have perspective differences.
Hardship is a teacher. Challenge builds character. Mental/physical toughness is not outdated; it is necessary.
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Closing Statement
Thank you to everyone who has supported me and Lifted Performance this year. Your trust allows me to pour my time, energy, and life into this community.
Here’s to a new year of growth, clarity, toughness, and results.
See you in 2026.