09/12/2025
September is National Life Insurance Month:
Here are three myths that hold us back from looking at Life Insurance as a needed part of our financial health. Nearly half of women (49%) believe their families would experience financial hardship within six months if the primary wage earner died unexpectedly. Three in ten say hardship would hit within just one month.
Thatâs not âsomedayâ risk â thatâs right now.
The Myths That Hold Women Back
Letâs confront three of the most damaging myths that keep women from getting covered.
Myth 1: âLife insurance is too expensive.â
In reality, a healthy 30-year-old woman can buy a 20-year, $500,000 term policy for the price of a daily latte. Yet, because of misinformation, most women believe it costs three to five times more than it really does.
Education flips this myth on its head. Once women see real quotes, the affordability becomes clear.
Myth 2: âI donât have dependents, so I donât need it.â
Life insurance isnât just about children. Itâs about anyone who relies on your income â a partner, aging parents, or even yourself if you want coverage for final expenses, debt payoff, long-term care options, or legacy giving. Waiting until you âneed itâ usually means paying more later or facing health-related challenges that limit your options.
Myth 3: âIâll get around to it eventually.â
Time is not your friend here. The younger and healthier you are, the more affordable coverage is. Procrastination raises costs â and sometimes closes the window entirely if illness strikes before youâve secured coverage.
Womenâs Financial Power: Why Insurance Is Essential
Hereâs the bigger picture: women are not just participants in the financial system. Theyâre becoming its leaders.
