Optimized Hormones

Optimized Hormones Optimized Hormones is Virginia Beach's trusted clinic for Personalized Hormone Solutions and Medical Weight Loss.

Optimized Hormones helps men and women in Virginia Beach reclaim their vitality with Personalized Hormone Solutions and Medical Weight Loss tailored to their unique needs using bioidentical hormone replacement therapy and medications like GLP-1 agonists Our dedicated team of hormone health specialists, led by Dr. Steven Gershon, are all experts in helping men and women reclaim their vitality and wellness through personalized proven care. Experience feeling heard, because we take the time to listen. Our Hormone Optimization and Medical Weight Loss programs are designed specifically for you to help you achieve long lasting results. Formerly known as Gershon Preventive Medicine, we’re still the same great team with the same commitment to your health—the only thing that’s changed is our name. Visit us today and experience the difference you can have with Optimized Hormones.

04/08/2026

You’re still hitting the gym 5 days a week. Your diet is dialed in. You’re pushing the weight. 🏋️‍♂️

So why does the mirror look exactly the same as it did six months ago?

Most guys think they just need to "grind harder." But the truth? You can’t out-train biology. Once your testosterone and growth hormones start to dip, your body stops responding the way it used to, to all the hard work you are putting in. It makes you feel stuck.

Here’s the kicker: Not all solutions are created equal. There are online resources right now that often just push cookie-cutter hormone protocols that are not made specifically for you, and can leave you feeling no better than before.

At Optimized Hormones, we don't do "one size fits all" medicine. We specialize in precision therapy designed around you to help you break your plateau and get you back to peak performance.

Are you ready to break your cycle? 👇
https://optimizedhormonesva.com/services/hormones-for-men/

For years, you knew exactly what it took to manage your PCOS. You figured out the routine, the right habits, and what yo...
04/06/2026

For years, you knew exactly what it took to manage your PCOS. You figured out the routine, the right habits, and what your body needed to keep the symptoms in check.

And then… you hit your 40s.

Suddenly, the old playbook stopped working. The fatigue is heavier, your sleep is broken, and the scale is moving in the wrong direction despite doing everything that's considered 'right'

If your doctor is telling you it’s just what happens when you get older, or suggesting you just need to eat less, they are missing a massive physiological shift happening beneath the surface.

There is a very specific reason your body feels like it's fighting you right now, and it has nothing to do with your effort.
https://optimizedhormonesva.com/blog/what-happens-when-you-reach-perimenopause-with-pcos/

Struggling with sudden weight gain and fatigue in your 40s? Discover what happens when perimenopause and PCOS collide, and how to balance your hormones.

At Optimized Hormones, we believe that providing world-class care requires two things: a mind that never stops learning ...
04/02/2026

At Optimized Hormones, we believe that providing world-class care requires two things: a mind that never stops learning and a heart that never stops caring.

That’s why we are so incredibly proud of Whitney for her recent time spent at a recent medical conference with industry leaders like Sam Patel and other medical providers like Julie. While these events are filled with the latest advancements in our field, for Whitney, it’s about more than just the "what", it’s about the "why."

We don't send our team to these events just to stay ahead of the curve.

We do it because:

1) Our patients deserve the best. Team education is the bridge between good results and great experiences.

2) We believe listening is a skill. By constantly deepening our expertise, we can better hear your concerns and your priorities

3) Team empowerment benefits us all. When Whitney grows, or anyone on the team for that matter, we all get better.

Whitney, thank you for representing Optimized Hormones commitment to personal growth and excellence. We are proud of you!

https://optimizedhormonesva.com/

They say April 1st is for fools, but there’s nothing funny about feeling amazing when you thought you never would again....
04/01/2026

They say April 1st is for fools, but there’s nothing funny about feeling amazing when you thought you never would again.

Remember when we used to hear "50 is the new 30" and think "Yeah, right" ... that it was just a nice thing people said to make you feel better about getting older?

We were trained to think that our "best years" have an expiration date.

Turns out, the joke was on us.

With the right hormonal balance and longevity support, aging doesn't have to feel like you are slowly fading away.

It feels like a second wind. A renewed vitality when you appreciate it the most.

We’re talking about more energy to crush your workouts, more mental clarity to tackle your hard work, and more vibrancy to actually enjoy the life you’ve worked so hard to build to get to where you are.

So, who’s laughing now?

I know who ...The ones who decided that "getting older" didn't have to look a certain way.

Ready to make the best years the ones still to come?
Explore how we can help you find your peak performance again:

✨ Hormones for Women: https://optimizedhormonesva.com/services/hormones-for-women/
⚡ Hormones for Men: https://optimizedhormonesva.com/services/hormones-for-men/

Dr. Steven Gershon is more than the Medical Director of Optimized Hormones. He is the kind of provider patients seek whe...
03/25/2026

Dr. Steven Gershon is more than the Medical Director of Optimized Hormones. He is the kind of provider patients seek when they want to feel heard, understood, and genuinely cared for.

With more than 30 years of clinical experience, Dr. Gershon has dedicated his career to helping people get to the root of what is holding them back, whether that is fatigue, hormone imbalance, pain, or simply not feeling like themselves anymore.

His approach is personal, thoughtful, and deeply grounded in experience. He takes the time to listen, ask better questions, and create care plans that are built around the individual, not just the symptoms.

Dr. Gershon’s expertise has earned recognition both nationally and internationally. He has lectured across 40 states, presented throughout Europe and Canada, and served as a Clinical Assistant Professor at Eastern Virginia Medical School for more than 30 years. But what matters most to our patients is how he shows up in the room, with compassion, clarity, and a true commitment to helping people feel better.

At Optimized Hormones, that is the standard of care we believe in.

If you are interested in working with one of Virginia Beach’s most experienced hormone replacement therapy providers, you need to check out Optimized Hormones:
https://optimizedhormonesva.com/about/providers/

Your retirement savings are growing, but will your body be ready to enjoy it when you get there?Most of us spend decades...
03/23/2026

Your retirement savings are growing, but will your body be ready to enjoy it when you get there?

Most of us spend decades obsessing over our financial portfolios, while ignoring the the most important thing needed to enjoy them. We plan for the bank account, but we assume our health will just "be there" when we cross the finish line.

The reality is that health span and lifespan are two very different things. True longevity isn't just about reaching a certain age, it’s about having the energy, cognitive clarity, and physical strength to actually live those years on your own terms.

Just like compound interest, the interventions you make in your 40s and 50s dictate the quality of your retirement decades later.

Don't miss out on The One Investment Most People Over 40 Forget to Make

You've planned your finances for retirement. But have you invested in your health span? See why your hormones may be the missing piece of the plan.

03/17/2026

Happy St. Patrick's Day from our crew to yours. 🍀

There's something about this time of year in Virginia Beach, like when the Oceanfront starts waking back up and the Shamrock Marathon crowd rolls into town, and everything feels like it's shifting into a new spring gear.

Kind of like the patients who walk through our door.

We don't take it lightly that you trust us with something as personal as how you feel every day.

So today, we're just saying thank you.

To the ones who've been with us since 2016, to the ones who joined us last month, and to the ones still thinking about it.

Virginia Beach is our home.
You're the reason we love doing this here.

Happy St. Patrick's Day from Optimized Hormones. 💚

03/11/2026

Is it better to just go through menopause without HRT?

The answer isn't as simple as most of the internet makes it sound.

Because here's what usually happens.

A woman starts noticing changes.
Maybe it's her sleep.
She used to fall asleep within minutes, and now she's wide awake at 2 a.m. staring at the ceiling, mind racing about nothing in particular.

Or maybe it's the daytime fatigue, the kind that doesn't make sense because she's sleeping (sort of), eating well (mostly), and doing everything else she's been told to do.

Then come the hot flashes.
The brain fog.
The weight that starts showing up around the midsection and won't leave no matter what she changes.

Then maybe the irritability that makes her feel like a stranger in her own skin.
And the the anxiety that seemingly came out of nowhere.

So she starts researching. And that's where things get complicated.

She reads one article that says HRT is dangerous. Another one says it's perfectly safe. Her friend swears by it. Her doctor says "let's wait and see."

Someone once said she should just power through it.
And somewhere in all of that noise, she's left trying to make a major health decision with incomplete and often contradictory information.

The confusion around this topic isn't accidental. It's the direct result of decades of oversimplification from all sides.

Can you go through menopause without HRT?
Of course you can.

Menopause is a natural biological transition, not a disease.
Your body isn't broken because it's entering a new phase. And plenty of women move through it without hormone therapy and feel fine.

But, this is the part that rarely gets said clearly enough "fine" covers an enormous range.

There's a meaningful difference between surviving menopause and actually feeling good during and after it.

And that difference often comes down to what's happening with your hormones at a level most standard bloodwork doesn't even look at.

The question isn't just whether your hormones have dropped, it's whether the levels you're currently sitting at are actually supporting the way you actually want to feel and function.

And for a lot of women, the answer to that second question is no, even when their labs look unremarkable.

Bioidentical hormone replacement therapy when it's prescribed properly, monitored closely, and individualized based on your specific levels, symptoms, and health history is one of the most effective tools available for helping women not just get through menopause, but actually thrive during it.

We're talking about improvements in sleep quality.
Mood stability.
Cognitive clarity.
Energy.
Libido.
Bone density.
Cardiovascular markers.
Skin health.

And even the ability to manage weight in a way that finally makes sense again, because when your hormones are optimized, your metabolism isn't fighting you at every turn.

The decision about whether to use HRT during menopause shouldn't be made based on fear.

It shouldn't be made because a headline scared you ten years ago.

It shouldn't be made because someone on social media told you it's "unnatural."

And it shouldn't be made because your doctor dismissed your current symptoms as just a normal part of aging.

It should be made with complete, accurate information tailored to your body, your symptoms, and your goals.

That's it.

Some women don't need HRT.

Their transition is manageable, their symptoms are mild, and they feel genuinely good without intervention.

That's completely valid.

But a lot of women are suffering unnecessarily, quietly tolerating symptoms that are dramatically affecting their quality of life, their relationships, their careers, and their sense of self because they were never given a real, thorough evaluation of what their hormones are actually doing.

That's not an informed decision. That's oversight.

If you're approaching menopause, in the middle of it, or past it and still not feeling like yourself, and you're not sure whether HRT is right for you that's exactly the kind of conversation you should be thinking about, and finding someone to have that talk with.

We'd be happy to help you figure out what makes sense for your body.

Learn more about our approach to hormone therapy for women: https://optimizedhormonesva.com/services/hormones-for-women/

Most people think estrogen is the key to women’s health.But it turns out, the first hormone to decline as you age is act...
03/06/2026

Most people think estrogen is the key to women’s health.

But it turns out, the first hormone to decline as you age is actually the one responsible for your "calm." When it goes missing, it’s not just your cycle that changes, it’s your 3:00 AM wake-up calls, that sudden "shorter fuse" with your family, and the stubborn weight that refuses to budge no matter how well you eat.

Discover why this vital hormone is almost always overlooked in standard blood work and how restoring the balance can finally make you feel like yourself again.

https://optimizedhormonesva.com/blog/the-unexpected-side-effects-of-not-taking-progesterone/

Anxiety, insomnia, stubborn weight - these aren't just stress. Learn about the side effects of low progesterone and why it's the most overlooked women's hormone

03/03/2026

Your alarm goes off, and you somehow feel more tired than you went to bed.

You think, just 5 more minutes, as you hit snooze.

That 5 mins goes by too fast.

So up you get, and stumble to the kitchen to grab that first cup of coffee. It goes down quick giving you that much needed added jolt to try to feel awake.

But by 10:00 AM, that caffeine high has already starting fading.
By 2:00 PM, you’re staring at your computer screen, but the words are blurring together, and you can't think straight.

You’re not just tired; you just feel heavy.
It's like limbs feel like lead, your brain feels fuzzy,

So you head back to grab round three (or maybe even four) to try to make it through the rest of the day.

The problem is, you can’t caffeinate your way out of a hormonal imbalance.

When you are out of alignment, coffee isn't fuel, its just a temporary band-aid for a deeper problem.

Tired of wondering if it's lack of sleep or if its your hormones?
Stop guessing and find out. It takes less than 3 minutes to find out.

Take the Hormone Health Quiz here:
https://optimizedhormonesva.com/bioidentical-hormone-replacement-therapy-quiz/

The most common non-medical advice given to men starting TRT is often the most harmful.Guys in the locker rooms and infl...
02/24/2026

The most common non-medical advice given to men starting TRT is often the most harmful.

Guys in the locker rooms and influencers getting crazy results say that estrogen is the ultimate enemy to male performance.

But there’s a massive catch.

When men follow this advice, something quietly starts to happen. Sleep worsens, brain fog sets in, and worst of all? Libido suddenly flatlines.

The very hormone they actively try to block is actually the vital link to their drive, mental clarity, and deep rest. This "gym hack" causes hidden damage you'll never see in a photo.

Whether you're on TRT, or noticing these shifts in your partner, it's time to question the standard advice.

Discover what the fitness community gets wrong about hormone optimization:

Most men on TRT are told to block estrogen. Here's why that can backfire and what the research actually shows.

02/19/2026

Hormone therapy is NOT one size fits all. 🚫

The right plan is the one that is personalized to you.

Why? Because your hormone needs are as unique as your DNA. Everything from your genetics and physiology to your daily lifestyle plays a role in how you feel. At Optimized Hormones, we move past the "cookie-cutter" approach to provide care that actually aligns with your body’s specific requirements.

Stop settling for "normal" and start reaching your optimal.

✨ Find out if personalized therapy is right for you: https://optimizedhormonesva.com/contact/

Address

1133 First Colonial Road
Virginia Beach, VA
23454

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 8:30am - 12pm

Telephone

+17577054315

Alerts

Be the first to know and let us send you an email when Optimized Hormones posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Optimized Hormones:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram