12/09/2025
V**e companies know exactly what they’re doing. With colorful packaging, candy-inspired flavors, and influencer-style marketing, they make products look fun, harmless, and “normal” — especially to teens. But behind every “blue razz” or “cotton candy” flavor is a highly addictive substance: ni****ne.
Parents and caregivers can be the strongest line of defense. Learn how to talk with your kids about how these tactics are designed to hook them early and keep them addicted. Small, honest conversations can make a lasting difference.
Find practical tips for starting the conversation: nyc.gov/vaping