Lightyears, Inc.

09/02/2025

Don't forget about what you love about perfume -

It's been a while since I sent out an email about perfume. Why? Because I've had another commitment that's been taking my full attention -- so no updates on perfume.

08/30/2023

I used ChatGPT to write a perfume formula - It was only the beginning but a very good beginning. -

08/22/2023

Making a perfume for yourself -Sometimes it can be a nice project to set aside commercial considerations and make a perfume that's just for yourself! -

10/26/2022

Perfume marketing opportunity: Offer what others refuse to create -

08/30/2022

Do you wear perfume to the beach? Do you try to blend in or stand out? -

08/18/2022

Revisiting social media: Reddit -- how I am using it to market a new product --

Picking up where I left off, "Learning to market all over again," I am again exploring how social media could be useful to me and possibly to you. Specifically I'm looking into, and posting on, Reddit and my posts have already generated some positive feedback.

08/09/2022

Learning to market all over again -

I just finished developing a new product -- a book not related to perfume -- and I want to promote it. How should I go about it?

06/24/2022

There's a formula behind every perfume you'll ever make. Too bad if you didn't record it. --

06/16/2022

Anyone who makes perfume, even the most skilled and successful professional, has those times when he or she wants to experiment, just like...

06/07/2022

Unexpected problem developing formula led to new book -

The last six weeks have been busy, busy, busy. While working on the revised version of Rough Day, I ran into a situation that I wanted to write about. It dealt with the high cost of a particular ingredient that happened to make up a large percentage of the formula. The new Rough Day did get finished...

04/13/2022

If the scent is good, bottle it! But you can't bottle your fragrance if you don't have bottles on hand --

02/17/2022

By Camel or FedEx, aromatics still travel globally -