Wall Drug

Wall Drug America's Favorite Roadside Attraction! 1931, December. Ted and Dorothy Hustead had just bought the one and only drug store in a town called Wall. Ice water!!

The settlers named it this because it is on the edge of the South Dakota Badlands. Needless to say, business was not booming at this point in time. The family decided to give the store five years to grow. Summer 1936, the business still had not grown much. With two children to care for times were not easy. One sweltering night after being kept awake from passing cars on Route 16A Dorothy has a personal epiphany. Her thought was that driving across the hot prairie travelers get thirsty. They want water. Therefore, with the Depression in full swing, they installed the billboards. It worked! Travelers WERE parched and business had never been better. The next summer the family hired eight girls to help with the busy summer crowds. (Now the Drug store draws up to twenty thousand people on a good summer day with almost one hundred employees on a given day)

Free ice water brought the Hustead's a long way. This story also teaches an important lesson- there is absolutely no place on God's earth that is Godforsaken. No matter where you live, you can succeed, because wherever you are you can reach out to other people with something that they need!

Warm soups, big flavors, and a great lunch spot — swing by Wall Drug Café and enjoy a meal before exploring the store!
12/13/2025

Warm soups, big flavors, and a great lunch spot — swing by Wall Drug Café and enjoy a meal before exploring the store!

A delicious Wall Drug donut is waiting for you! 🍩Made fresh daily and frosted to perfection...there’s a reason people ke...
12/13/2025

A delicious Wall Drug donut is waiting for you! 🍩

Made fresh daily and frosted to perfection...there’s a reason people keep coming back for more.

Stop in today and taste a true South Dakota classic! ☕️

EARLY closing alert. Today we will be closing at 3 pm, we are excited to celebrate the season with our team.
12/13/2025

EARLY closing alert. Today we will be closing at 3 pm, we are excited to celebrate the season with our team.

We will be closing early on Friday, December 12th at 3 PM for our Employee Christmas Party. 🎄Thank you for your understa...
12/10/2025

We will be closing early on Friday, December 12th at 3 PM for our Employee Christmas Party. 🎄
Thank you for your understanding, and happy holidays from all of us at Wall Drug! 🤠

🎄 Don’t forget! The Wall Drug Holiday Sale is happening now through December 24th. Enjoy 25% off in-store and free gift ...
12/09/2025

🎄 Don’t forget! The Wall Drug Holiday Sale is happening now through December 24th.

Enjoy 25% off in-store and free gift wrapping while you shop for everyone on your list. 🤠🎁

Excludes sale items, prescriptions, head mounted jackalopes, restaurant, and black powder guns.

🍽️ This week’s lunch specials at Wall Drug Café are here!Enjoy a delicious lineup December 8–14 — from Hot Hamburger and...
12/06/2025

🍽️ This week’s lunch specials at Wall Drug Café are here!

Enjoy a delicious lineup December 8–14 — from Hot Hamburger and Taco Salad to Lasagna, Steak Tips, Chicken Strip Basket, and our classic Hot Beef Sandwich. Each day also features a warm, hearty soup to go with your meal.

Stop by for lunch and explore everything Wall Drug has to offer this season!

Friendly reminder: If you’re planning to shop with us online for the holidays, be sure to get those orders in by Decembe...
12/05/2025

Friendly reminder: If you’re planning to shop with us online for the holidays, be sure to get those orders in by December 10th or shortly after! 🎁 Shipping carriers are extra busy this time of year, so ordering early is the best way to help your gifts arrive in time 👉 shop.walldrug.com

🎄 Today’s the day, Wall!Kick off the holiday fun with a warm pancake supper at the Wall Drug Cafe and have the kids meet...
12/03/2025

🎄 Today’s the day, Wall!

Kick off the holiday fun with a warm pancake supper at the Wall Drug Cafe and have the kids meet Santa at 5 pm. After the festivities, bundle up and stick around for the Parade of Lights at 7 pm as it makes its way through town! And a special thank you to Wall Badlands Area Chamber of Commerce for sponsoring!

*We will be open until 7pm tonight for the event.

Today is and while none of these beautiful dogs are mutts, we couldn’t resist the chance to show off a few Wall Drug p...
12/02/2025

Today is and while none of these beautiful dogs are mutts, we couldn’t resist the chance to show off a few Wall Drug pups! 🐶💛

Make your pup’s Christmas a little extra special with a Wall Drug squeaky toy! Shop the Jackalope Squeaky Toy here: shop.walldrug.com/products/jackalope-squeaky-dog-toy

🎄 Join us this Wednesday for the annual Pancake Supper and Parade of Lights sponsored by the Wall Badlands Area Chamber ...
12/02/2025

🎄 Join us this Wednesday for the annual Pancake Supper and Parade of Lights sponsored by the Wall Badlands Area Chamber of Commerce!
Santa will be arriving at 5 pm, come say hello and snap a photo. After the pancake supper, stick around as the town lights up for the annual Parade of Lights!

We will be open until 7pm. We can't wait for a night of holiday cheer, good food, and small-town warmth. 🌟Wall Badlands Area Chamber of Commerce

Planning a visit to Wall Drug? Here’s when you can stop in, shop, and grab a bite!Main Store: 8:00am–5:30pmCafé: 8:00am–...
12/01/2025

Planning a visit to Wall Drug? Here’s when you can stop in, shop, and grab a bite!

Main Store: 8:00am–5:30pm
Café: 8:00am–5:00pm
Mall Shops: 8:30am–5:00pm
Pharmacy: 8:30am–5:00pm (Mon–Fri)

We hope to see you soon!

‘Tis the season for something sweet! 🎄From creamy chocolate to huckleberry and turtle pecan, Wall Drug fudge makes the p...
11/29/2025

‘Tis the season for something sweet! 🎄From creamy chocolate to huckleberry and turtle pecan, Wall Drug fudge makes the perfect holiday treat.

Can’t make it to Wall this Christmas? You can still bring a taste home: shop.walldrug.com/collections/food-and-candy
🍫🎁

Address

510 Main Street
Wall, SD
57790

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm
Saturday 8am - 5:30pm
Sunday 8am - 5:30pm

Telephone

+16052792175

Website

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Our Story

1931, December. Ted and Dorothy Hustead had just bought the one and only drug store in a town called Wall. The settlers named it this because it is on the edge of the South Dakota Badlands. Needless to say, business was not booming at this point in time. The family decided to give the store five years to grow. Summer 1936, the business still had not grown much. With two children to care for times were not easy. One sweltering night after being kept awake from passing cars on Route 16A Dorothy has a personal epiphany. Her thought was that driving across the hot prairie travelers get thirsty. They want water. Ice water!! Therefore, with the Depression in full swing, they installed the billboards. It worked! Travelers WERE parched and business had never been better. The next summer the family hired eight girls to help with the busy summer crowds. (Now the Drug store draws up to twenty thousand people on a good summer day with almost one hundred employees on a given day) Free ice water brought the Hustead's a long way. This story also teaches an important lesson- there is absolutely no place on God's earth that is Godforsaken. No matter where you live, you can succeed, because wherever you are you can reach out to other people with something that they need!