02/05/2026
A milestone for h**p beverages—and a reminder that greater visibility brings greater scrutiny.
Chicago’s United Center is set to sell h**p-derived THC drinks at live events, signaling how quickly this category is going mainstream. With potential federal changes looming, brands and venues need to stay ahead on formulation, labeling, and defensible testing to reduce risk and protect consumer trust.
At SC Labs, we encourage brands to test beyond the bare minimum…not as a checkbox, but as a way to build long-term credibility for the category.
https://hubs.ly/Q041RDNZ0