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NUTRITION
Evidence Based
What Is Noni Juice? Everything You Need to Know

Written by Maria Zamarripa on March 24, 2019
Nutrition
Antioxidants
Benefits
Safety & side effects
Bottom line
Noni juice is a tropical drink derived from the fruit of the Morinda citrifolia tree.
This tree and its fruit grow among lava flows in Southeast Asia, especially in Polynesia.
Noni (pronounced NO-nee) is a lumpy, mango-sized fruit that is yellow in color. It’s very bitter and has a distinct odor that is sometimes compared to stinky cheese.
Polynesian peoples have used noni in traditional folk medicine for over 2,000 years. It’s commonly used to treat health issues like constipation, infections, pain, and arthritis (1Trusted Source).
Today, noni is mostly consumed as a juice blend. The juice is packed with potent antioxidants and may provide several health benefits.
This article provides everything you need to know about noni juice, including its nutrients, potential health benefits, and safety.
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Nutritional content
The nutritional content of noni juice varies widely.
One study analyzed 177 different brands of noni juice and found significant nutritional variability among them (2Trusted Source).
This is because noni juice is often mixed with other fruit juices or added sweeteners to mask its bitter taste and foul odor.
That said, Tahitian Noni Juice — produced by Morinda, Inc. — is the most popular brand on the market and widely used in studies. It’s comprised of 89% noni fruit and 11% grape and blueberry juice concentrates (3).
The nutrients in 3.5 ounces (100 ml) of Tahitian Noni Juice are (3):
Calories: 47 calories
Carbs: 11 grams
Protein: less than 1 gram
Fat: less than 1 gram
Sugar: 8 grams
Vitamin C: 33% of the Reference Daily Intake (RDI)
Biotin: 17% of the RDI
Folate: 6% of the RDI
Magnesium: 4% of the RDI
Potassium: 3% of the RDI
Calcium: 3% of the RDI
Vitamin E: 3% of the RDI
Like most fruit juice, noni juice contains mostly carbs. It’s rich in vitamin C, which is essential for skin and immune health (4Trusted Source).
Additionally, it’s a great source of biotin and folate — B vitamins that play many important roles in your body, including helping convert food into energy (5Trusted Source).
SUMMARY
The nutritional profile of noni juice varies by brand. In general, noni juice provides a great source of vitamin C, biotin, and folate.
Contains powerful antioxidants
Noni juice is known for its high levels of antioxidants.
Antioxidants prevent cellular damage caused by molecules called free radicals. Your body requires a healthy balance of antioxidants and free radicals to maintain optimal health (6Trusted Source).
Researchers suspect that the potential health benefits of noni juice are likely related to its powerful antioxidant properties (7Trusted Source, 8Trusted Source, 9Trusted Source).
The main antioxidants in noni juice include beta carotene, iridoids, and vitamins C and E (6Trusted Source, 10Trusted Source).
In particular, Iridoids demonstrate strong antioxidant activity in test-tube studies — although more research is needed to confirm their effects in humans (11Trusted Source).
Nonetheless, studies indicate that a diet rich in antioxidants — such as those found in noni juice — may lower your risk of chronic conditions like heart disease and diabetes (12Trusted Source, 13Trusted Source).
SUMMARY
Noni juice is packed with antioxidants, including iridoids, that may provide numerous health benefits.
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Potential benefits of noni juice
Noni juice has a number of potential benefits. Still, it’s important to keep in mind that research into this fruit is relatively recent — and more studies are needed on many of these health effects.
May reduce cellular damage from to***co smoke
Noni juice may reduce cellular damage — particularly from to***co smoke.
Exposure to to***co smoke generates dangerous amounts of free radicals. Excessive amounts can cause cellular damage and lead to oxidative stress (14Trusted Source).
Oxidative stress is associated with many ailments, including heart disease, diabetes, and cancer. Studies show that consuming foods rich in antioxidants may reduce oxidative stress (15Trusted Source, 16Trusted Source, 17Trusted Source, 18Trusted Source).
In one study, heavy to***co smokers were given 4 ounces (118 ml) of noni juice per day. After 1 month, they experienced a 30% reduction of two common free radicals compared to their baseline levels (19Trusted Source).
To***co smoke is also known to cause cancer. Certain chemicals from to***co smoke may bind to cells in your body and lead to tumor growth (13Trusted Source, 14Trusted Source).
Noni juice may reduce levels of these cancer-causing chemicals. Two clinical trials found that drinking 4 ounces (118 ml) of noni juice daily for 1 month reduced the levels of cancer-causing chemicals in to***co smokers by about 45% (13Trusted Source, 20Trusted Source).
Yet, noni juice does not negate all of smoking’s negative health effects — and should not be considered a replacement for quitting.
May support heart health in smokers
Noni juice may support heart health by lowering cholesterol levels and reducing inflammation.
Cholesterol has many important functions in your body, but certain types in excess may increase your risk of heart disease — as may chronic inflammation (21Trusted Source, 22Trusted Source, 23Trusted Source).
One study found that drinking up to 6.4 ounces (188 ml) of noni juice per day for 1 month significantly reduced total cholesterol, LDL (bad) cholesterol levels, and the inflammatory blood marker C-reactive protein (24Trusted Source).
However, the subjects of the study were heavy cigarette smokers, so the results cannot be generalized to all people. Researchers suspect that noni juice’s antioxidants may reduce the high cholesterol levels caused by smoking to***co (24Trusted Source).
A separate, 30-day study gave non-smokers 2 ounces (59 ml) of noni juice twice daily. Participants did not experience significant changes in cholesterol levels (25).
These results suggest that the cholesterol-lowering effect of noni juice may only apply to heavy cigarette smokers.
That said, more research on noni juice and cholesterol is needed.
May improve endurance during exercise
Noni juice may improve physical endurance. In fact, Pacific Islanders believed that eating noni fruit strengthened the body during long fishing trips and voyages (9Trusted Source).
A few studies show positive effects of drinking noni juice during exercise.
For example, one 3-week study gave long-distance runners 3.4 ounces (100 ml) of noni juice or a placebo twice daily. The group that drank noni juice experienced a 21% increase in average time to fatigue, which suggests improved endurance (26).
Other human and animal research reports similar findings for using noni juice to combat fatigue and improve endurance (9Trusted Source, 27Trusted Source).
The increase in physical endurance associated with noni juice is likely related to its antioxidants — which may reduce the damage to muscle tissue that normally occurs during exercise (9Trusted Source).
May relieve pain in people with arthritis
For over 2,000 years, noni fruit has been used in traditional folk medicine for its pain-relieving effects. Some research now supports this benefit.
For instance, in a 1-month study, people with degenerative arthritis of the spine took 0.5 ounces (15 ml) of noni juice twice daily. The noni juice group reported a significantly lower pain score — with complete relief of neck pain in 60% of participants (28).
In a similar study, people with osteoarthritis took 3 ounces (89 ml) of noni juice daily. After 90 days, they experienced a significant decrease in the frequency and severity of arthritis pain, as well as an improved quality of life (29).
Arthritis pain is often associated with increased inflammation and oxidative stress. Therefore, noni juice may provide natural pain relief by reducing inflammation and combatting free radicals (30Trusted Source, 31Trusted Source).
May improve immune health
Noni juice may support immune health.
Like some other fruit juices, it’s is rich in vitamin C. For example, 3.5 ounces (100 ml) of Tahitian Noni Juice packs about 33% of the RDI for this vitamin.
Vitamin C supports your immune system by protecting your cells from free radical damage and environmental toxins (32Trusted Source).
Many other antioxidants present in noni juice — such as beta carotene — may improve immune health as well.
One small, 8-week study found that healthy people who drank 11 ounces (330 ml) of noni juice daily had increased immune cell activity and lower levels of oxidative stress (6Trusted Source, 9Trusted Source, 10Trusted Source).
SUMMARY
Noni juice has numerous potential benefits, including boosting endurance, relieving pain, supporting your immune system, reducing cellular damage caused by to***co smoke, and aiding heart health in smokers.
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Dosage, safety, and side effects
There is conflicting information regarding the safety of noni juice, as only a few human studies have evaluated its dosage and side effects.
For example, one small study in healthy adults indicated that drinking up to 25 ounces (750 ml) of noni juice per day is safe (33Trusted Source).
However, in 2005, a few cases of liver toxicity were reported in people consuming noni juice. The European Food Safety Authority (EFSA) then re-evaluated the fruit, concluding that noni juice alone did not cause these effects (34Trusted Source, 35Trusted Source, 36).
In 2009, EFSA issued another statement confirming the safety of noni juice for the general population. However, EFSA experts did report that some individuals may have a particular sensitivity for liver toxicity effects (37).
In addition, people with chronic kidney disease or kidney failure may want to avoid noni juice — as it’s high in potassium and may lead to unsafe levels of this compound in the blood (38Trusted Source).
Additionally, noni juice may interact with certain medications, such as those used to treat high blood pressure or those used to slow blood clotting. For this reason, it is important to consult with your medical provider before drinking noni juice.
High in sugar
Noni juice may contain high amounts of sugar due to the variability between brands. What’s more, it’s mixed with other fruit juices that are often very sweet.
In fact, 3.5 ounces (100 ml) of noni juice contains roughly 8 grams of sugar. Studies show that sugar-sweetened beverages like noni juice may increase your risk of metabolic diseases, such as nonalcoholic fatty liver disease (NAFLD) and type 2 diabetes (39, 40Trusted Source, 41Trusted Source).
Thus, it may be best to drink noni juice in moderation — or avoid it if you limit your sugar intake.
SUMMARY
Noni juice is likely safe to drink for the general population. However, people with kidney problems and who take certain medications may wish to avoid noni juice. It can also be high in sugar.
The bottom line
Noni juice is derived from a Southeast Asian fruit.
It’s particularly rich in vitamin C and may offer anti-inflammatory and antioxidant benefits — such as pain relief and improved immune health and exercise endurance. However, more research is needed.
Keep in mind that commercial varieties are often mixed with other juices and may be packed with sugar.
It’s also important to remember that — despite exhibiting some benefits for smokers — noni juice should not be considered a preventative measure for to***co-related illnesses or a replacement for quitting.
Overall, noni juice is likely safe. However, you may want to check with your medical provider if you’re taking certain medications or have kidney problems.
