01/01/2026
Here is the social-style summary of Karena Ng’s record-breaking livestream success:
Move Over, Professional Influencers! Karena Ng is the New "Livestream Queen" 👑🛍️
Hong Kong actress Karena Ng has just set the internet on fire, generating a staggering 150 million yuan ($21.3 million) in sales during a single 11-hour livestream! Trending at #1 on Weibo, the Ip Man 3 star proved her massive commercial power on Xiaohongshu (Red Note) by selling out high-end winter fashion, jewelry, and beauty products.
The session wasn't just a sales pitch—it was a star-studded event. Karena hosted from an intimate "At my house" themed set, inviting fellow actress Charmaine Sheh to talk beauty and even having her billionaire heir husband, Brian Sze, model men’s fashion.
Why it’s a big deal:
Record Breaker: This is one of the highest GMV (Gross Merchandise Value) records for an individual celebrity on the platform, especially during a "slow" shopping season.
Target Audience: 93% of the viewers were women, drawn to Karena’s "old money" aesthetic and sophisticated lifestyle.
The Power Couple: Married in 2024, Karena and Brian (whose family is worth an estimated HK$10 billion) are officially C-biz’s newest marketing dream team.
From "lifestyle icon" to "sales legend," the 32-year-old is redefining what it means to be a modern actress in the digital age.