Argentum Argentum is the leading national association exclusively dedicated to supporting professionally mana These numbers will continue to grow as the U.S.

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the professionally managed communities in the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. population ages.

Career advancement is one of the strongest levers states have to stabilize and grow the long-term care workforce!States ...
01/23/2026

Career advancement is one of the strongest levers states have to stabilize and grow the long-term care workforce!

States are using Medicaid funding, workforce grants, and partnerships with community colleges and training providers to support upskilling, leadership development, and credential attainment. These policy approaches are designed to reduce turnover, improve job quality, and ensure long-term care workers can build sustainable careers while meeting the growing needs of an aging population.

Read more at https://hubs.ly/Q0406QcK0

Reentering the workforce can be both exciting and overwhelming! Senior living offers meaningful opportunities to build a...
01/23/2026

Reentering the workforce can be both exciting and overwhelming! Senior living offers meaningful opportunities to build a fulfilling next chapter.

From leveraging transferable skills and pursuing training to finding roles that align with purpose and flexibility, here are tips for reentering the workforce for those who want to work in senior living. For many, senior living provides not just a job, but a chance to make a real difference in the lives of older adults while growing professionally.

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Are you looking forward to the day when you can rejoin the camaraderie of those who work in senior living? Perhaps you’ve taken a break or some time off to manage other responsibilities in your life. It’s not uncommon to shift the focus - to raising young children, taking care of a parent or to

This coordinated push underscores a simple truth: meaningful change happens when local leadership and national prioritie...
01/22/2026

This coordinated push underscores a simple truth: meaningful change happens when local leadership and national priorities work together.

As legislative sessions ramp up across the country, Argentum’s state partners are stepping into a critical season of advocacy. From meeting directly with lawmakers to elevating the voices of providers, residents, and families, these organizations are working on the front lines to shape policies that affect senior living every day.

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Learn how Argentum State Partners are advancing policy priorities—and why they’re gathering in Washington for the Public Policy Fly-In.

This groundbreaking marks more than a new development! It signals a new way of thinking about aging, learning, and commu...
01/22/2026

This groundbreaking marks more than a new development! It signals a new way of thinking about aging, learning, and community.

By bringing senior living onto a college campus for the first time in Maryland, Notre Dame of Maryland University and Brightview are creating intentional connections between residents and students that support lifelong learning, reduce isolation, and strengthen intergenerational understanding. It is a powerful example of how innovative partnerships can expand what senior living looks like and how it serves both older adults and the broader community. Read more at

Demolition Underway for University-based Senior Living Community in Baltimore

Argentum’s Leadership Advancement and Development (LEAD) program is a chance to develop the next generation of senior li...
01/21/2026

Argentum’s Leadership Advancement and Development (LEAD) program is a chance to develop the next generation of senior living leaders! 🤩

As a career development program specifically built for this industry, LEAD delivers practical tools, powerful insight, and the kind of support that helps emerging leaders show up with confidence and impact every day.

Nominations for the Spring 2026 cohort are open through February 2, 2026. Don’t miss the opportunity to elevate someone in your organization who is ready to lead and shape the future of senior living.

Learn more and nominate a future LEADer at

Argentum LEAD program is a senior living leadership development experience that empowers emerging leaders to build confidence, practical skills, and connections while tackling real-world challenges in their communities.

In one senior living community, a simple question sparked meaningful change: why should residents have the same meals ov...
01/21/2026

In one senior living community, a simple question sparked meaningful change: why should residents have the same meals over and over again?

The Palace Suites, a luxury independent senior living community in Miami, launched “365 in the 305,” a dining program that promises residents a different dinner menu every night of the year, with no repeats.
Their AI-powered menu planning listens to preferences, balances variety, and supports culinary teams behind the scenes. The result is a dining experience that feels more thoughtful, more personal, and far less repetitive. It is a clear example of how technology-powered innovation can improve daily life for residents.

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AI-powered senior living dining is transforming resident life at The Palace Suites in Miami through “365 in the 305,” a program that delivers a different dinner menu every night of the year—using AI for inspiration while chefs ensure quality, consistency, and a workforce-led resident experienc...

Dolly Parton’s 80th birthday turned into a nationwide celebration! “She's an inspiration to all of us — and still showin...
01/20/2026

Dolly Parton’s 80th birthday turned into a nationwide celebration! “She's an inspiration to all of us — and still showing that at 80 years old, we can still participate and have meaning,” said Linda Cooper, one of the residents of Waltonwood Senior Living.

Inside senior living communities, residents sang along to her hits, dressed up in rhinestones, petted a pony dressed like Dolly Parton, and shared stories sparked by decades of music and memories. What started as a birthday quickly became a bigger tradition.

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In what has now become a tradition since 2024, Waltonwood senior living communities in Michigan, North Carolina, and Virginia are honoring Dolly Parton's birthday with festivities featuring food, music, dancing and attire

Here are the key ways to build a career path in senior living:➡️ Consider part-time opportunities to gain experience, ex...
01/20/2026

Here are the key ways to build a career path in senior living:

➡️ Consider part-time opportunities to gain experience, explore different roles, and find the right community fit

➡️ Apply and interview thoughtfully by aligning qualifications, asking questions, and observing community culture

➡️ Take full advantage of orientation and ongoing training to build confidence, skills, and professional momentum

➡️ Pursue college education or targeted coursework to expand knowledge and unlock advancement opportunities

➡️ Assess strengths and growth areas while seeking feedback and cross-training experiences

➡️ Create a clear development plan with a supervisor to align career goals with growth opportunities

Building a meaningful career in senior living often starts with small, intentional steps that grow over time. This article highlights how individuals can explore opportunities, develop skills, and create long-term pathways in a field centered on purpose and people.

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Interested in getting started on a senior living career path? Learn what to consider, from the application to ongoing professional development.

Across the country, new partnerships between providers, educators, and community organizations are creating clearer path...
01/19/2026

Across the country, new partnerships between providers, educators, and community organizations are creating clearer pathways into senior living careers, opening doors for students and career changers alike.

Building a strong senior living workforce often starts long before a job offer is made. These efforts are not only helping address workforce shortages but also strengthening communities by investing in people who want meaningful, long-term work supporting older adults. It is a reminder that the future of senior living depends on intentional collaboration and early investment in talent.

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Discover how senior living workforce development is accelerating workforce pathways through partnerships with Job Corps, community colleges, and national initiatives. Learn how Argentum is driving scalable talent solutions to meet the industry's growing needs.

Want your advocacy efforts to drive real impact? Here's how they can. 👇Join us for the 2026 Public Policy Fly-In, a one-...
01/19/2026

Want your advocacy efforts to drive real impact? Here's how they can. 👇

Join us for the 2026 Public Policy Fly-In, a one-day, high-impact experience in Washington, DC.

In a single day, you will:
➡️ Receive briefings on the most pressing public policy issues facing senior living
➡️ Learn how to effectively communicate with legislators and their staff
➡️ Participate in meetings on Capitol Hill to share your story directly
➡️ Connect with peers who are equally committed to advancing the industry

No policy background is required! If you can talk about what’s working, what’s challenging, and what your residents and teams needs, you’re ready to advocate.

Learn more at

Policy decisions made in Washington directly affect how senior living communities operate, staff, grow, and care for residents. This February, senior living

Here's the latest news! The House has advanced a healthcare package to extend the ACA’s enhanced premium tax credits for...
01/16/2026

Here's the latest news! The House has advanced a healthcare package to extend the ACA’s enhanced premium tax credits for an additional three years, after they expired at the end of 2025 without a new deal.

Argentum is urging lawmakers to include targeted measures that help make senior living more accessible for older adults and families while supporting providers facing rising costs and workforce pressures. As negotiations continue, sustained advocacy will be critical to ensure affordability remains a priority in final legislation.

Read more at https://hubs.ly/Q03-F0Ns0

How can senior living marketing teams best utilize AI? AI is helping communities personalize outreach, manage lead gener...
01/16/2026

How can senior living marketing teams best utilize AI?

AI is helping communities personalize outreach, manage lead generation, automate tasks for better efficiency, optimize campaigns, and gain insights into prospective residents’ preferences. By leveraging AI, teams can enhance engagement while saving time and resources, all without replacing the human touch that defines senior living.

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Artificial intelligence has moved beyond its early origins as a copywriting assistant and has developed into a full creative studio that can benefit senior living marketing teams, according to a data scientist.

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