The Herald Group

12/23/2025

Wrapping up 2025 with a lot of gratitude—and a lot of momentum at The Herald Group.

This year reinforced what we believe at our core: public affairs is moving faster, audiences expect more, and strategy only matters if it delivers outcomes.


See some of our firm’s highlights in our 2025 year in review:

https://theheraldgroup.com/blog/2025-year-in-review

12/22/2025

Policy outcomes don’t happen by accident—they’re shaped by how issues are framed, who is engaged, and when voices enter the conversation.

In this case study, our team applied a disciplined public affairs strategy to help elevate a complex issue on the federal agenda, aligning research, creative, and influencer engagement to ensure decision-makers heard a consistent, credible narrative across channels.

Our recent work:

Ma*****na Supplier and Dispensary Because of cannabis’s federal scheduling, ma*****na businesses cannot access traditional banking services. Because cannabis remains a Schedule I substance under federal law, sales are treated as illicit. Banks face significant regulatory hurdles in serving cannab...

12/19/2025

THG is pleased to announce the promotion of our most recent fellow, Anita Dongieux, to strategic alliances associate. Anita graduated from Wake Forest University in May and joined THG in September.

Anita will support our third-party team to help foster relationships on behalf of our clients. We’re incredibly proud of the work she’s accomplished at THG, and we’re excited to see her take on the next chapter of her career.

Several of our employees began their THG careers as fellows, and many have since advanced to manager and director roles. If you’re looking to start your career in public affairs, please consider applying:

https://theheraldgroup.com/careers

12/18/2025

How do you change the narrative in one of the nation’s toughest legislative environments? Our latest case study breaks down how THG partnered with the Insurance Information Institute (Triple-I) to help drive awareness, mobilize advocates, and support a landmark tort reform victory in Georgia.

https://theheraldgroup.com/case-studies/triple-i

12/16/2025

Last week, we celebrated the holidays and a milestone year with a team lunch at Café Milano. It was a welcome opportunity to step back from the day-to-day, reflect on the work we’ve delivered together, and celebrate the season. We're grateful for this team and energized for what’s ahead.

12/11/2025

As chief creative officer, Brad Whitford will oversee THG’s creative vision and ex*****on across the firm’s portfolio. He will partner closely with all of THG’s clients to ensure every campaign delivers compelling, consistent, and effective creative across channels.

12/10/2025

The loudest voice doesn’t always win in public affairs. The most effective campaigns reach the right people, with the right message, at the right moment.

In our latest Insights post, we break down THG’s “Surround Sound” approach — reaching key decision-makers throughout the day with messages that feel credible, relevant, and hard to ignore. From targeted digital and third-party validators to smart timing and channel mix, we share how to build campaigns that surround the people who matter most — not just add to the noise.

Learn more about our strategic approach:

The Herald Group’s “Surround Sound” Approach shows how to move policy outcomes by reaching the right decision-makers with the right message at the right moment. Instead of chasing virality, it focuses on stakeholder mapping, cohesive messaging, and trusted third-party validators to surround po...

12/05/2025

Last month, THG joined defense and space leaders at CSIS’s Delivering Space Capabilities for Warfighting Advantage event.

The modern “defense revolution” is reshaping how the government and the defense industry work together. Public affairs can help connect industry to the modern needs of the Pentagon.

Here’s Vice President Robert Brooks’ take on the defense-tech disruptor revolution.

12/04/2025

THG is honored that our campaign with the Insurance Information Institute (Triple-I) has been recognized with top industry awards, including a MarCom Gold Award and a Campaign of the Year finalist nod at the Ragan Zenith Awards.

Learn how THG helped shift public opinion, mobilize advocates, and elevate a statewide conversation that contributed to Georgia’s 2025 tort reform.

https://theheraldgroup.com/case-studies/triple-i

12/03/2025

Our new website is live, featuring streamlined navigation, updated practice areas, and an improved experience across desktop and mobile. It’s now easier to find what you need.
https://theheraldgroup.com/

12/02/2025

Help us welcome Brad Whitford to The Herald Group as our new Chief Creative Officer.

He brings deep public affairs experience, an eye for great design, and a real commitment to mentoring and elevating the people around him. We’re excited for him to join the team!

09/16/2025

20 years. One mission. Many looks. Our logo has changed, but our commitment to driving impact has never wavered. Take a look at how far we’ve come.