PEAK Genetics

PEAK Genetics PEAK is the source of superior genetics to the URUS brands and the world.

PEAK has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Jetstream, PEAK, SCCL and VAS, with each having its own unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

In February, our Brazil team gathered 110 Production team members for the PEAK Brazil Convention 2026 – Production in Fo...
03/13/2026

In February, our Brazil team gathered 110 Production team members for the PEAK Brazil Convention 2026 – Production in Focus, uniting teams from Alta Genetics Brasil and GENEX Brasil.

The team celebrated record-breaking 2025 results and recognized the discipline, teamwork, and technical excellence behind them. If 2025 was about growth, 2026 is about consistency. Consistency in process, ex*****on, results, and quality.

High performance takes alignment and commitment, and our team is ready. 💪

Twice a year, like clockwork and clipboards, our Sire Health Team rolls up their sleeves for Semi-Annual Health Testing....
03/11/2026

Twice a year, like clockwork and clipboards, our Sire Health Team rolls up their sleeves for Semi-Annual Health Testing. 🐂🧪

From Wisconsin to Montana to Canada, they coordinate schedules, safeguard sample integrity, manage retests, and ensure every result meets CSS and global export standards. Precision, partnership, and plenty of teamwork power each round.

Thank you to our Sire Health Team, livestock crews, and veterinarians for keeping our herds healthy, compliant, and world-ready.

Is there a vet out there? 🧐PEAK is looking for someone who loves cattle and craves a career that blends hands-on clinica...
03/09/2026

Is there a vet out there? 🧐

PEAK is looking for someone who loves cattle and craves a career that blends hands-on clinical work with big-picture consulting. This role offers a bovine-specific focus that allows you to grow both your skill sets while making a real impact in the field.

Mix and match any way, but the benefits are obvious. How else can we convince you?

Apply here today: https://hdjm.fa.ca2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3/jobs/preview/1711

What makes the PEAK Team so great? Our People. 💜Today is Employee Recognition Day, and we want to celebrate all our empl...
03/06/2026

What makes the PEAK Team so great? Our People. 💜

Today is Employee Recognition Day, and we want to celebrate all our employees from across the world. Through their dedication and passion, PEAK goes above and beyond industry standards. We are so proud of all their contributions and can't wait for many more years together!

When it comes to keeping our bulls healthy and thriving, knowledge is the real powerhouse. 🐂💪A big thank you to Justin M...
03/04/2026

When it comes to keeping our bulls healthy and thriving, knowledge is the real powerhouse. 🐂💪

A big thank you to Justin Morgan, Livestock Specialist, for leading a body condition scoring class with our Watertown team. From understanding proper scoring techniques to reinforcing how nutrition and feed intake support overall performance, Justin helped ensure we’re meeting PEAK standards at every level.

Strong bulls start with smart management, and this session delivered exactly that!

SPRING into action! This is a sale you won't want to miss! 🌱🌷☀️We are thrilled to offer you our Spring edition of the PE...
03/02/2026

SPRING into action! This is a sale you won't want to miss! 🌱🌷☀️

We are thrilled to offer you our Spring edition of the PEAK Online Angus Embryo Sale. Get your hands on the hottest genetics tomorrow, March 3, at 6:00 PM CST, live on CCI.LIVE! We don't do this often, so make sure you tune in!

Contact Cody Sankey for any questions at 517-759-5556.

Want a preview? 👀 Take a peek at the sale catalog now!: https://cci.auction/orgs/7/auctions/5775

Take a look inside our labs, and you'll find an open position! 👀Be part of a team where curiosity meets contribution. If...
02/27/2026

Take a look inside our labs, and you'll find an open position! 👀

Be part of a team where curiosity meets contribution. If you’re passionate about hands-on work and growth in a dynamic environment, this full-time opportunity as a Laboratory Technician is calling your name. Build your career with a leader in innovation and make an impact every day! ✨

Apply today: https://hdjm.fa.ca2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3/jobs/preview/1705

She puts the quality in Quality Control! 🔬Congratulations to Alisha Wendler, QC Lab Technician, on her five-year PEAK an...
02/25/2026

She puts the quality in Quality Control! 🔬

Congratulations to Alisha Wendler, QC Lab Technician, on her five-year PEAK anniversary! Alisha has been a key player in our Shawano laboratories, and we are grateful to have her on the team. Her colleagues compliment her attitude and work ethic. Leave her a congratulatory comment below! 👇

Our screen time has just increased...That's right, we just installed new television screens in our PEAK Collection areas...
02/23/2026

Our screen time has just increased...

That's right, we just installed new television screens in our PEAK Collection areas. And no, it isn't to binge Netflix.

With this new technology, teams will be able to align in real time. The screens display a dashboard of instant lab results to help the barn and lab staff make quicker decisions with greater confidence. This real-time visibility helps us know our bulls better on an individual level, recognize patterns, and respond more precisely to what each animal needs.

Five years in the lab, and Jordan still makes it look easy. 🧪✨As one of our Conrich Lab Technicians, she’s the steady ha...
02/19/2026

Five years in the lab, and Jordan still makes it look easy. 🧪✨

As one of our Conrich Lab Technicians, she’s the steady hand behind the scenes, the sharp eye catching what others might miss, and the calm in the middle of controlled chaos. From pipettes to precision, she brings consistency, curiosity, and care to everything she touches.

Cheers to 5 years of dedication, teamwork, and lab brilliance. We’re lucky to have you, Jordan!

Performing at a PEAK level 🥇Our Olympics look a little different, but we are inspired nonetheless. At PEAK, every day is...
02/17/2026

Performing at a PEAK level 🥇

Our Olympics look a little different, but we are inspired nonetheless. At PEAK, every day is a qualifier. We are always raising the bar, one event at a time. As our partner or client, you can count on us because we train for it. What is your favorite winter Olympic sport? 💯👇

This guy always has something to say... Caption this!👇
02/11/2026

This guy always has something to say... Caption this!👇

Address

N8452 Airport Road
Watertown, WI
53094

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(507) 923-1881

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