PEAK Genetics

PEAK Genetics PEAK is the source of superior genetics to the URUS brands and the world.

PEAK has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Jetstream, PEAK, SCCL and VAS, with each having its own unique identity, products, and services. These companies work globally

to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

Raise your hand if you want a classroom visit from PEAK! 🙋Some lucky students in Billings, Montana hosted our Lab Manage...
04/20/2026

Raise your hand if you want a classroom visit from PEAK! 🙋

Some lucky students in Billings, Montana hosted our Lab Manager, Kate Koch. Kate shared about our business and our contribution to the agriculture industry. Students were intrigued by the career opportunities to work directly with cattle and left wanting to know more! Where should we visit next? 👀

Now this is PEAK Partnership!PEAK recently attended the GENEX Annual Meeting in Phoenix, Arizona. We are grateful for me...
04/17/2026

Now this is PEAK Partnership!

PEAK recently attended the GENEX Annual Meeting in Phoenix, Arizona. We are grateful for meetings that prompt new conversations, leading to new insights. We value the opportunities for in-person collaboration with our internal partners! Together we can climb higher! 🏔️

Get on the fast track! 🏎️🏁⚡️PEAK Embryos can work hand in hand with your current strategies. Our embryos allow you to mu...
04/15/2026

Get on the fast track! 🏎️🏁⚡️

PEAK Embryos can work hand in hand with your current strategies. Our embryos allow you to multiply and source elite genetics more quickly!

⚡️Why? Because every PEAK calf comes from top-end females, it dramatically speeds up progress for future generations. We help elevate the overall female base and produce high-quality replacements fast. These elite females serve as our foundation!

So buckle up and brace yourself for this rapid genetic progress!

Beef dreams really do come true 🥩❤️Once a year, our partners, Alta USA Beef and GENEX Beef, invite beef producers to our...
04/08/2026

Beef dreams really do come true 🥩❤️

Once a year, our partners, Alta USA Beef and GENEX Beef, invite beef producers to our Billings site for the "Bulls on Parade". We open the gates and showcase our most impressive beef sires while our partners provide learning opportunities, meaningful conversations, and a tasty meal.

Were you there? Let us know in the comments!

Ten years but countless insights. 🔬A decade of innovation thanks to Vianney Salmon, our Continuous Quality Improvement M...
04/06/2026

Ten years but countless insights. 🔬

A decade of innovation thanks to Vianney Salmon, our Continuous Quality Improvement Manager. As part of our URUS Research & Development team, Vianney's curiosity and commitment have helped shape PEAK for a brighter future. We are honored to have Vianney on our team and thank him for everything he brings to the PEAK and URUS Team.

04/03/2026

All it takes is just one click! 👆✨

Apply today and experience all the benefits of a PEAK team member. We are currently searching for someone interested in working hands-on with our elite bulls. Learn to support the bulls' daily care, health, and collection.

This job is ideal for individuals who enjoy working independently, are driven by client satisfaction, and are willing to grow alongside their team.

📍 Located in Shawano, WI or Billings, MT

Just one click away from a new future ✨ https://hdjm.fa.ca2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3/jobs

Class is back in session with our Chief Production & Innovation Officer.Last week, the PEAK Team had the opportunity to ...
04/01/2026

Class is back in session with our Chief Production & Innovation Officer.

Last week, the PEAK Team had the opportunity to sit with Ty Vaughn, URUS Chief Production & Innovation Officer, to learn more about him and his goals for PEAK in 2026. As part of our March Lunch & Learn, employees had the opportunity to ask questions and get aligned. We left feeling inspired! ✨

Are you an operation focused on creating more productive, long-lasting, and profitable cattle? PEAK embryos may be right...
03/30/2026

Are you an operation focused on creating more productive, long-lasting, and profitable cattle? PEAK embryos may be right for you.

Whether your goal is to build:
🗻 A stronger replacement base
🗻 Fast-track genetic progress
🗻 Develop a higher value seedstock population

PEAK embryos provide a powerful tool for producers committed to advancing and elevating their herd to the next level. 📈

Get your hands on some elite Angus embryos today, via our online PEAK Genetics Frozen Sale: https://e.givesmart.com/events/OoJ/

The forecast for March 30? Frozen genetics with a blazing-hot finish ❄️🔥🐂Step into the PEAK Genetics Frozen Sale, where ...
03/28/2026

The forecast for March 30? Frozen genetics with a blazing-hot finish ❄️🔥🐂

Step into the PEAK Genetics Frozen Sale, where 75+ elite Angus embryos are on ice and ready to thaw into next-level performance. But don’t get too comfortable in the cold—this sale heats up fast with a racehorse-style finish that’ll keep your heart pounding to the final second.

Bundle up, log in, and be ready to strike before the last bid melts away.

🔗 Bid here: https://e.givesmart.com/events/OoJ/

03/24/2026

Happy National Ag Day 🌾🚜

From the fields to the barns to the labs and beyond, thank you to the farmers, ranchers, agronomists, truck drivers, nutritionists, and innovators who keep our plates full and our future growing. 🌱

Five years later with Brad Bartz... ⏳Congratulations to Brad Bartz, Livestock Specialist, who is celebrating five years ...
03/19/2026

Five years later with Brad Bartz... ⏳

Congratulations to Brad Bartz, Livestock Specialist, who is celebrating five years of tenure with the PEAK Team. His passion for animal welfare, the expertise he lends to new hires, and the positivity he brings to the workplace are just a few things that make us proud. Thank you for being an exemplary employee! 👏

It might be difficult to trap a leprechaun, but it's pretty easy to trap me. This St. Patrick's Day, we are hoping for a...
03/17/2026

It might be difficult to trap a leprechaun, but it's pretty easy to trap me.

This St. Patrick's Day, we are hoping for a tank full of elite cattle genetics under our rainbow. 🌈🪙🍀

Address

N8452 Airport Road
Watertown, WI
53094

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(507) 923-1881

Website

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