What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

PEAK Genetics

PEAK is the source of superior genetics to the URUS brands and the world.

PEAK has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Jetstream, PEAK, SCCL and VAS, with each having its own unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

01/27/2026

Closing the holiday season with our final holiday parties, because good memories don’t expire with the calendar. The festive atmosphere has faded, replaced by a sense of stillness and routine in the New Year. Cheers to great company, plenty of laughs, and kicking off the new year with refreshed energy. 🥂🎉

01/23/2026

The resemblance is uncanny!

As part of our Holiday Ornament Decorating Contest, one of our Lab Technicians was inspired by their favorite bull, 001BS00718 Latitude. With his cute pink nose, he makes the perfect muse. We think this one is a keeper!

01/21/2026

Ana, our all-star! 🌟

We want to congratulate our Operations Data Advisor on FIVE years with the PEAK team. Ana has a wealth of knowledge in data reporting that helps drive decisions in our operation. It is clear that Ana has helped improve many processes within all facets of production! We are so lucky to have her on our team! Leave her a nice note below. 👇

01/16/2026

Big animals. Bigger impact. 🐄💪

We’re hiring a Livestock Specialist to join our team. If you’re comfortable working with large animals, enjoy hands-on work, and care deeply about animal welfare, this could be your next great fit. Bonus points if you thrive in a team that works hard and has fun doing it.

Apply today and grow your career with us: https://hdjm.fa.ca2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3/job/1549

01/12/2026

Last week in Madison, WI, we wrapped up the URUS Dairy Consulting Experience (DCE), and the energy was contagious. Students had the opportunity to meet our teams, explore the URUS brands and pillars, and gain real-world insight into the industry.

Huge thanks to our PEAK employees who generously volunteered their time to connect with students during the Networking Night, offering perspective on their roles, career paths, and life at PEAK!

01/10/2026

Looking for a Laboratory Technician 👀

Our Shawano Lab Team is looking for its next teammate. Are you detail-oriented, an effective communicator, and looking to grow into a new role? PEAK may be a great fit for you!

Why You’ll Love Working With Us:
✔ Exceptional benefits
✔ Determined to improve
✔ Paid Time-Off
✔ Team mindset

Apply Now: https://hdjm.fa.ca2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3/job/1605

01/08/2026

Our Young Dreamers 💜

At the GENEX Center in Uberaba, Brazil, we meet 22 team members. From collectors to nutrition professionals to admin support, these employees bring drive, focus, and youthful energy to every part of production. This team stands out for its collaboration, loyalty, and passion for delivering the best genetics to our customers.

They think of themselves as the "Young dreamers" 🌟

01/06/2026

Ringing in the New Year with new goals! 🥳

At PEAK, we are thrilled to kick off 2026 with new faces, new teams, and an opportunity to be even better! Our team has big goals for the new year, and we can't wait to get started. Will you join us?

01/02/2026

PEAK’s first animal over 3600 TPI, and we need YOUR help!

This Top 10 TPI female is an incredible accomplishment for our Genetics team! From the family of PEAK MARLA-ET (sired by PEAK LOCKSTEP-ET), this remarkable heifer needs a name! Can you help us?

We need a great name that starts with M, 10 characters or fewer, and is worthy of her impressive genetics. Let's hear your suggestions! 👇

12/30/2025

Knock knock, who's there? Holiday Spirit!🎄

This year, we encouraged all our sites to spread some holiday cheer by decking the halls! We had a very fun and festive internal competition with 17 different entries. While we wait for our team members to vote for their winner, which door would you choose? 🌟

12/25/2025

Putting a bow on 2025! 🎁

We wish you and your families a safe and relaxing holiday. We are so proud of the work our team has accomplished this past year. We are grateful to the amazing team members who work tirelessly to deliver the best product to our customers. That's a wrap!

12/22/2025

The Genetics Team is fired up for the future! 🔥

A fall meeting packed with collaboration, learning, and big-picture planning around 2025 results, Project Atlas, and the URUS 2026 & 2030 vision. Way to go, team!

Address

N8452 Airport Road
Watertown, WI
53094

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(507) 923-1881

Website

https://peakgenetics.com/

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