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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

PEAK Genetics

PEAK is the source of superior genetics to the URUS brands and the world.

PEAK has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Jetstream, PEAK, SCCL and VAS, with each having its own unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

12/22/2025

The Genetics Team is fired up for the future! 🔥

A fall meeting packed with collaboration, learning, and big-picture planning around 2025 results, Project Atlas, and the URUS 2026 & 2030 vision. Way to go, team!

12/17/2025

From the other side of the globe...🌏

Meet our 14-member Australia Production Team. This group is driven by dedication, long-standing expertise, and a shared commitment to delivering industry-leading quality. From lab leadership to farm and collection staff, this tight-knit team brings diverse skills, global collaboration, and true teamwork to everything they do.

Their motto? "Teamwork makes the dream work!"

12/15/2025

Have you congratulated Heidi?

Let's celebrate an entire DECADE with our Genetics Program Coordinator, Heidi! Her contagious smile, strong work ethic, and dependability are exactly why she is such an important team member. We are grateful for her expertise and commitment to our company!

Leave her a note below!

12/10/2025

Dedicated Danny, we congratulate you! 👏

Our Conrich Bull Housing Supervisor is celebrating TWENTY years with our PEAK Team. Danny is a kind, determined, and hardworking team player, and his colleagues love working with him. Twenty years is an incredible accomplishment that deserves all the celebration!

Leave him a note in the comments! 👇

12/08/2025

Lab Team Level Up 🌟

In mid-November, the PEAK North America Lab Leaders gathered in Shawano, WI, for two days of focused meetings and shared learning. The group spent time digging into current challenges, exchanging ideas, aligning on SMART goals, and sharpening skills while all together in one place.

Every time we meet in person, we strengthen our connections, deepen collaboration, and reinforce the network that keeps our labs moving forward.

12/04/2025

From Intern to Director!

Congratulations to our North American Lab Director, Amanda Doman, on an incredible 15 years with our PEAK Team. Amanda has been a vital part of the success and growth of our company. Amanda brings guidance, generosity, and passion to her work. We are privileged to work alongside her. Congratulate her in the comments!

12/02/2025

Meet the dedicated PEAK China team 🐂

This hardworking group embodies resilience, teamwork, and innovation. From navigating major production shifts to achieving a remarkable 200% growth, their determination and unity continue to drive success. The team’s “responsibility first” mindset and commitment to quality make them a vital part of PEAK’s global network and mission.

Together, they live their motto: “Responsibility first, quality, and unity for long-term success.” 💪

11/30/2025

Teamwork is something to be thankful for. 🧡

Join us in celebrating our incredible PEAK teams across all sites! We hope everyone had a restful and safe holiday weekend.

11/25/2025

Not one, but TWO decades for Roy Wilson!

Congratulations to our Senior Vice President of Production on achieving 20 years with the URUS team. Roy brings a wealth of knowledge, strong leadership, and an undeniable commitment to our company. We are fortunate to have Roy on our team, who helps us achieve our goals.

Leave Roy a message below!

11/22/2025

Ready to take the lead?

Grab the halter and join us as a Livestock Specialist.

We have an open Bull Handler position at our Shawano site that we hope to fill quickly! If a halter feels more natural than a handshake, you might be the right fit for this role. We are ready for you to apply!

Now, take the lead: https://shorturl.at/2aBGy

11/20/2025

Applause for Andrea! 👏

Our Shawano Bull Housing Supervisor is celebrating FIVE years with the PEAK team. Her work ethic, commitment to growth, and farmer's spirit do not go unnoticed! She is an important player on our team, and we are honored to have her. Congratulations on this amazing achievement!

11/18/2025

Meet our Brazil Team in Uberaba! 🌎

With 55 dedicated team members working across barn, health, and collection operations, this group embodies teamwork, innovation, and passion for agriculture. Their commitment to continuous improvement and collaboration makes them a key part of PEAK’s global network and a driving force behind our mission to deliver world-class genetics.

Their motto says it best: “Competence without action is just potential. With high performance, it is a success.” 💪

Address

N8452 Airport Road
Watertown, WI
53094

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(507) 923-1881

Website

https://peakgenetics.com/

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