Elite Eye Care

01/30/2026

Optician Appreciation Month is here, and we want to celebrate our wonderful opticians!

From helping patients choose frames and lenses they feel great in to fine-tuning every detail for comfort and clarity, they handle so much that . Their expertise, patience, and eye for detail truly elevate the care our patients experience every day.

We’re so grateful for the knowledge they share, the problems they solve, and the genuine care they have for every patient. We’re truly lucky to have such a dedicated and talented team!

01/28/2026

Prism and tinted lenses can make a big difference in how comfortable and functional your vision feels every day.

Prism lenses help align the eyes so they work together more efficiently. They can reduce eye strain, headaches, double vision, and fatigue especially for reading, computer work, and long days on screens. Tinted lenses can reduce glare, improve contrast, ease light sensitivity, and help with visual comfort for conditions like migraines, concussions, or digital eye strain.

The right lens solution can mean less squinting, less strain, and more comfortable vision from morning to night. If you’ve been dealing with tired eyes, headaches, or discomfort, it might be time to talk to us about customized lens options made just for you.

01/16/2026

Your yearly eye exam checks more than just how clearly you see, it also helps protect the long-term health of your eyes. That’s where Optos retinal imaging comes in.

Optos imaging captures a wide-field image of the inside of your eye, giving our doctors a detailed look at your retina in just seconds. It helps detect early signs of retinal disease, diabetes-related changes, and other concerns that may not cause symptoms right away.

It’s quick, comfortable, and these images also allow us to track changes over time, adding an extra layer of confidence to your annual exam.

Choosing Optos imaging helps us see more, explain more, and care for your eyes more thoroughly. If you have questions about it at your next visit, our team is happy to help!

01/14/2026

A fresh year is the perfect time to refresh your look and stay on top of your eye health. Whether you’re updating your prescription, trying a new frame style, or just due for your annual eye exam, we’re here to help you see your best all year long.

Clear vision, healthy eyes, and a style you love! Let’s make it part of your New Year resolution!

01/12/2026

Dr. Bell will be joining a panel at the upcoming Iowa Vestibular Symposium, and we’re excited for this chance to connect with other professionals and continue learning together!

She’ll be part of the interactive Q&A session, discussing how the brain, vestibular system, and visual system work together, answering audience questions and offering practical insight into recognizing and managing disruptions in these pathways.

Opportunities like this symposium help our team stay connected with other professionals, deepen our understanding, and bring back insights that directly enhance the care we provide every day.

SESSION HIGHLIGHT: PANEL QUESTION AND ANSWER - SEEING THE WHOLE PICTURE: REFLECTIONS ON BRAIN, BALANCE, AND VISION INTEGRATION

Take part in this interactive question-and-answer session exploring how the brain, vestibular system, and visual system work together to support balance and spatial orientation. Panelists will respond to audience questions about multisensory integration, common points of dysfunction, and the clinical challenges that arise when these systems fall out of sync. This open discussion offers attendees the opportunity to deepen their understanding through real-world examples, clarify complex concepts, and gain practical insights that can be applied directly to patient care.

Join us on January 17-18, 2026, for the "Iowa Vestibular Symposium" CME Conference.

The cost to attend is $350 for clinicians, $175 for full-time health sciences students. Participate in person at DMU32 Health and Business Complex, Olsen Center, or virtually via Zoom.

https://cme.dmu.edu/ivs-2026

01/07/2026

We will be opening late tomorrow, January 8th, at 9:30 AM due to a staff meeting and continuing education. Thank you for your understanding as our team takes time to learn and grow. We look forward to seeing you!

01/06/2026

Happy Work-iversary to our January Crew! We are so fortunate to have you all on our team. 💚 Thanks for being Elite Calli, Christine, Kiley, Rylie, Dr. Dieleman, and Dr. Asman!

12/23/2025

Wishing you and yours a very happy holiday season!

12/19/2025

If you’ve been to any of our offices recently you may have noticed some new decor 👀

To get into the holiday spirit our team decorated various doors around the offices and it’s up to you to decide the winner! 🤩

Please click on an individual picture and ‘like’ it to cast your vote! Voting will close Monday and the winners will be announced Tuesday!

12/12/2025

Geographic atrophy is an advanced form of age-related macular degeneration (AMD) where small areas of the retina break down over time, leading to gradual central vision loss.

Geographic atrophy can affect quality of everyday life, and early detection is the key. Regular eye exams help us monitor changes in the retina, provide education, and discuss new treatment options designed to slow progression.

If you or a loved one has been diagnosed with AMD or is noticing changes in central vision, we’re here to help guide you through every step. Healthy vision starts with awareness, and we’re committed to protecting yours.

12/11/2025

Today’s the day! The Trunk Show is here!

Come join us at our Waukee office from 1:00 PM to 6:00 PM! We will have extended selections from Prodesign, OGI, Marchon, and McGee Group, and don’t forget our incredible one-day savings! Receive 30% off your first pair, 40% off a second, and 50% off a third!

Come enjoy the event, try on something new, and take advantage of these great deals while they last!

12/10/2025

On Wednesdays, we wear pink! 💁‍♀️🩷

But don’t worry, these ladies are far from mean girls. 😉