Imprint Birth

Imprint Birth Brianna is a midwifery student, nurse, and community (home, birth center, and postpartum) doula, serving clients in Southeast WI. Instagram

12/01/2025
11/29/2025

Every time I hear someone spout off about the ARRIVE Trial and how great it was, they lose ALL credibility with me.

It has been DEBUNKED several times. Don't come at me with this BS.

This Thanksgiving, I’m filled with gratitude for the many families who have entrusted me with one of the most intimate m...
11/27/2025

This Thanksgiving, I’m filled with gratitude for the many families who have entrusted me with one of the most intimate moments of their lives. For the mentors who guided me with patience and generosity, the friends who love freely and check in again and again, and the family who stands behind every call, every late night, and every birth—I am thankful beyond words.

Happy Thanksgiving 🦃 🙏🏻

📸

Switching to homebirth midwifery care at 32 weeks pregnant in 2015 was a big deal as a nurse at Froedtert Hospital, and ...
11/27/2025

Switching to homebirth midwifery care at 32 weeks pregnant in 2015 was a big deal as a nurse at Froedtert Hospital, and everyone made sure to tell me that.

“Good luck with that.” - I’ll never forget how many times I heard that. “That seems dangerous. What if something goes wrong?” Total lack of understanding. Lots of comments with little knowledge about what skilled midwifery care is like.

See the thing about luck is, sometimes it’s a choice. I’m so glad I chose what felt aligned in my heart and being. These sweet souls deserve that. I deserved that.

11/17/2025

Recent meta-analysis (most reliable form of study) de-bunks again the 'admission strip: 'Routine admission CTG in low-risk term pregnancies demonstrated no improvement in maternal or neonatal outcomes. Previous concerns regarding increased caesarean delivery rates appear overstated. These findings support current recommendations favouring IA over routine admission CTG in low-risk pregnancies." Full text here https://obgyn.onlinelibrary.wiley.com/doi/epdf/10.1111/1471-0528.70047

11/10/2025

It's a bit of a joke, we've been saying this for years. Not impressed.

11/06/2025

Decades of research have shown that round-the-clock fetal monitoring does not reliably predict fetal distress, and experts say it leads to many unnecessary surgeries. But it’s still used in nearly every birth in the U.S. because of business and legal concerns, a New York Times investigation found. https://nyti.ms/3WF7yLx

Our dear midwifery friend and community member  experienced a huge loss this week — her birth supply bag was stolen, con...
10/17/2025

Our dear midwifery friend and community member experienced a huge loss this week — her birth supply bag was stolen, containing nearly $5,000 worth of essential medical tools and equipment.

These are the tools she uses every day to support families in pregnancy, birth, and postpartum — a true lifeline in her sacred work.

We’re rallying together to help her replace what was lost so she can continue serving families without interruption.

If you feel called to give, any amount helps — truly. Donations can be sent via Venmo to

Let’s show up for someone who has shown up for so many. ❤️co
Photos by

10/09/2025

Yes, yes, and more yes. ❤🌳🩷

10/09/2025

The AMA CPT Editorial Panel has officially deleted the global obstetrics code. A long-overdue change that takes effect January 1, 2027. This marks a major step toward more accurate, equitable reimbursement for the care midwives and doctors provide every day.
For decades, this single, bundled code has misrepresented the true scope and value of obstetric services, leading to unsustainable reimbursement—especially for midwives and OBs.
The American College of Nurse-Midwives (ACNM) has long advocated for a coding structure that reflects how maternity care is truly delivered in the U.S.
This change is a direct result of that advocacy.
Stay tuned throughout 2026 for:
- Resources to understand the new codes
- Tools to help you transition smoothly
- In-person events and training opportunities
Let’s make sure every midwife and clinician is fairly compensated for the quality care they deliver.

09/17/2025

When Dr. Gabrielle Lyon was just 5 years old, her dad took her on 10-mile bike rides—and physical activity became part of her everyday life. That early exposure to movement laid the foundation for her passion for strength, muscle, and now, her career as a board-certified physician and author of “The Forever Strong Playbook.”

“When you instill that kind of physicality into the cultural dynamics of the household, it changes the trajectory for children,” says Dr. Lyon. Now, she’s teaching her own kids the importance of resistance training—much earlier than when she started herself at 17 years old.

As more families bring structured fitness into their routines, experts are noticing a shift. “This generation of children is seeing their parents at the gym, and so it’s more common for a family to do that together,” says Dr. Eva Seligman of Johns Hopkins Medicine.

And even though the National Strength and Conditioning Association (NSCA) has been issuing position statements on the importance of youth resistance training since 1985, getting kids involved still feels a bit “avante-garde,” Dr. Lyon says.

“There are these outdated myths, for example, that training affects bone growth and there [are] lots of injuries,” she says.

The other component at play is that culturally, young girls aren’t encouraged to pick up, say, kettlebells from an early age, but instead to enroll in dance classes, for example.

“There is this very early mental programming that I think changes the landscape of musculature in kids,” Dr. Lyon says. “We have to be very conscious of that if we want to change the metabolic landscape.”

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West Allis, WI

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The Green Crayon

There I am, the dark green crayon. Pregnant and working full time like most of you. I’m about 6 months in this picture. Instead of feeling hopeful for my baby, I felt lost. Seeing provider after provider within the healthcare network that I was employed by, not a single one spent more than 15 minutes with me. I knew whoever was on call would deliver my baby. When I voiced my concerns about vaccines during my pregnancy, a pretty valid concern, it was met with smug remarks. When I declined urine dip sticks at every visit, met with smug remarks. When I voiced my concerns about Glucola and asked if there were whole food alternatives, a pretty valid concern, again, smug remarks. This day in particular, I bawled my eyes out on the way home feeling so unsupported at this stage of my pregnancy - by everyone. I was quite a sight for my partner as I burst through the door, a blubbering green crayon. (And a wet green crayon; it was also raining)

On one of my off weeks, I went to Babies’R Us for a free “Birth Options” class that was hosted by a local Milwaukee doula. She spoke of ‘birth centers’ and my life was changed. I walked through the doors of Well-Rounded Maternity Center the next night, and lined up an interview with a midwife the very next day. I’m pretty sure I asked my midwife 29 interview questions...TWENTY-NINE. But I fell in love with her, as everyone should fall in love with the person they entrust the life of them self and their newborn baby to. I was 32 weeks pregnant when I transferred care, scared, but also feeling like my spirit had known this was what I needed all along. For the first time in my pregnancy, I felt supported and integrated into my care.

After having two out-of-hospital births, and serving in the hospital setting for 4 years, I decided that my soul needed something more. I completed my doula training through Coral Slavin at Well-Rounded Maternity Center, and enrolled in midwifery school shortly thereafter. I am currently practicing part-time nursing at Zuza’s Way Integrative Care, while focusing my efforts on changing the ways in which birthing people are (or aren’t) supported during prenatal, birth, and beyond. I am privileged to offer birth and post-partum doula services from a unique angle, as a nurse, a doula, a mother and student midwife. I would be honored to stand witness to your birth, as well.

The reality is, you’re going to have a lot of people in life that don’t support your decisions. There is no room for them in your birth plan. As a Registered Nurse, I had no idea that birthing centers, informed choice, whole-patient and whole-family care were even a ‘thing’, until I set out looking for something more. Please look for that something if you feel that you need it. Read and scour every evidence based article you can find. Check out your library, gather your birth team, ask those hard questions, fire your OB if you need to at 32 weeks.