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ASB Iowa

Running a business involves challenges. We’re here to help. Call Mike Larkin of ASB Iowa today!

We’ll work as an extension of your team to understand your needs, solve your problems and DELIVER solutions. American Solutions for Business, founded in 1981 as American Business Forms, has become a nationwide leader in the industry with approximately $200 million in annual booked sales. Through our network of 7,000+ suppliers, American is the nation’s premier provider of commercial printing, forms, labels and envelopes. In addition, approximately 550 American Sales Associates offer clients unlimited options for quality promotional products, wearables, packaging, office supplies, computer supplies and janitorial/warehousing supplies. American provides a variety of strategic solutions for healthcare, eCommerce and a wide range of earth-friendly alternatives. Our eCommerce system adds an extra dimension of service for our clients by offering order simplification through site personalization. American’s warehousing and fulfillment services ensure the highest quality in customer service and support.

11/07/2025

Can watching others succeed teach us enough, or must we stumble ourselves to become great marketers?

Let’s spark a conversation—what’s been your greatest learning moment?

11/06/2025

"We consume so much content, but how often do we apply it? What’s a marketing lesson you only truly learned by getting your hands dirty? Share your experience!"

11/05/2025

In a world filled with tutorials and guides, is the real mastery of marketing in trial and error?

I’d love to hear about a time you learned by doing.

11/04/2025

𝗧𝗵𝗲𝘆 𝘀𝗮𝘆 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗿𝘁𝗵𝗽𝗹𝗮𝗰𝗲 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵—h𝗼𝘄 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿?

Let’s discuss when you’ve learned the most by stepping out of your comfort zone."

11/02/2025

What if the key to mastering marketing is not in what we see or hear, but in what we do? Reflecting on how we learn best—do you grow more by observing or by doing? Share your thoughts below!

10/30/2025

💡𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗵𝗶𝗿𝗲 𝗱𝗶𝗱𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘀𝗹𝗲𝗲𝗽, 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀, 𝗼𝗿 𝗰𝗼𝗳𝗳𝗲𝗲 𝗯𝗿𝗲𝗮𝗸𝘀… 𝗮𝗻𝗱 𝗰𝗼𝘂𝗹𝗱 𝘄𝗼𝗿𝗸 𝟮𝟰/𝟳 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗮 𝗯𝗲𝗮𝘁?

That’s not science fiction—it’s what AI is already doing for small businesses, coaches, and contractors who want to scale smarter.

It’s not about replacing people. It’s about replacing the repetitive, the reactive, and the time-sucking busywork.

👉 Imagine a digital assistant that follows up with every lead.
👉 One that never forgets to nurture a prospect.
👉 One that helps you out-market competitors while you focus on what you do best.

We’re helping everyday businesses turn curiosity into ROI—with AI that feels more like a superpower than software.

10/22/2025

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 𝗮𝘀 𝗮 𝗽𝗲𝗻 𝗼𝗿 𝗮 𝘁𝗼𝘁𝗲 𝗯𝗮𝗴 𝗰𝗮𝗻 𝗽𝗹𝗮𝘆 𝗮 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗿𝗼𝗹𝗲 𝗶𝗻 𝗮 𝘀𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

Imagine a small seed planted in a vast garden. This seed, though tiny, has the potential to grow into something impactful, much like promotional products in an omni-channel strategy.

Picture this: a company decides to send out a series of promotional products as part of their direct mail solutions. Each item is carefully chosen to reflect the brand's identity and values. These products aren't just giveaways; they're touchpoints that connect the physical and digital worlds. They serve as reminders of the brand's presence, subtly encouraging engagement across various platforms.

In the digital age, where AI and eCommerce solutions dominate, tangible items can create a unique bridge. They offer a sensory experience that digital marketing alone cannot provide. When integrated thoughtfully, promotional products can enhance customer loyalty and brand recognition, making them an essential piece of the marketing puzzle.

But how do you ensure these products are more than just trinkets? The key lies in alignment. Each product should echo the brand's message and seamlessly fit into the broader marketing solutions. This cohesion ensures that every interaction, whether online or offline, feels consistent and meaningful.

So, what role do you think promotional products play in building a cohesive omni-channel strategy? Are they the roots that anchor your brand, or the branches that extend your reach? I'd love to hear your thoughts and experiences.

If you found this perspective intriguing, please like this post or share your insights in the comments. Let's explore how we can weave promotional products into our marketing strategies more effectively.

10/21/2025

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗮𝗻𝗱 𝘄𝗶𝗻 𝗵𝗲𝗮𝗿𝘁𝘀? Let me share a story that might shed some light on this.

Once upon a time, in a bustling marketplace, there were two merchants. One was known for his flashy displays and loud promotions, while the other quietly handed out small, thoughtful gifts to his customers. The first merchant attracted crowds with his spectacle, but the second merchant built lasting relationships.

As time went on, the marketplace faced challenges. The flashy merchant struggled to maintain his audience, while the thoughtful merchant's customers remained loyal, bringing friends and family to experience his unique approach.

The secret? The thoughtful merchant understood that marketing isn't just about being seen; it's about being remembered. He used direct mail solutions to send personalized messages, embraced digital marketing to engage with his audience online, and offered promotional products that added value to his customers' lives.

In today's world, where AI and eCommerce solutions are transforming the landscape, it's crucial to remember the power of genuine connection. Whether you're using cutting-edge technology or traditional methods, the heart of marketing lies in understanding and meeting the needs of your audience.

So, how can you apply this lesson to your own marketing efforts? Consider focusing on building relationships rather than just making noise. Think about how you can use your marketing solutions to create meaningful interactions that leave a lasting impression.

I'd love to hear your thoughts on this approach. Have you experienced a marketing strategy that truly stood out to you? Share your stories or insights in the comments below. Let's explore how we can all win hearts in our marketing endeavors.

10/20/2025

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝗵𝗼𝘄 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗴𝗲𝘀𝘁𝘂𝗿𝗲 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝘀𝗲 𝗼𝗳 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽?

Imagine a bustling marketplace where a vendor, amidst the noise, takes a moment to genuinely listen to a customer's needs. This small act of empathy not only builds trust but also creates a lasting bond.

In the world of marketing, we often find ourselves in a similar marketplace, filled with noise and competition. So, how can we, as marketers, stand out and truly connect with our audience?

One simple practice is active listening. By truly understanding our audience's needs and concerns, we can tailor our messages to resonate more deeply. This isn't just about gathering data; it's about genuinely caring for the people behind the numbers.

Another approach is transparency. Sharing the 'why' behind our actions or decisions can demystify our processes and build trust. People appreciate honesty and are more likely to engage with brands that are open about their intentions.

Personalization is also key. In a digital age where AI and eCommerce solutions are prevalent, using these tools to create personalized experiences can make our audience feel valued and understood.

Lastly, let's not forget the power of gratitude. A simple thank you, whether through direct mail solutions or digital channels, can go a long way in showing appreciation and fostering loyalty.

What other practices have you found effective in building trust with your audience? I'd love to hear your thoughts and experiences.

Please like this post if you found it insightful, and share your comments below to continue the conversation.

10/13/2025

𝗕𝘆 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗵𝗲𝘆 𝗰𝗮𝗹𝗹 𝘆𝗼𝘂, 𝘁𝗵𝗲𝘆’𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗺𝗮𝗱𝗲 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝗺𝗶𝗻𝗱.

A few months ago, I had a client frustrated that their cold emails weren’t converting.
“We’re reaching out early, before our competitors,” they said.

Except they weren’t.

When we dug into the data, we found prospects had already spent 70–90% of their buying journey online before ever replying to a single email. They’d been reading reviews, comparing pricing, and quietly researching for weeks.

That’s the problem with “cold outreach.” Most of the time, you’re walking into a conversation that’s already halfway over.

That’s where intent data changes the game. It spots digital footprints—searches, content reads, and topic spikes—that tell you who’s actually in the research phase.
Instead of shouting into the void, you show up at the exact moment they’re looking.

Intent data doesn’t just make outreach smarter. It makes it respectful.
Because when you know where they are in the journey, you talk with them, not at them.

𝘛𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢 𝘴𝘪𝘮𝘱𝘭𝘦 𝘸𝘢𝘺 𝘵𝘰 𝘵𝘳𝘺 𝘵𝘩𝘪𝘴 𝘰𝘶𝘵. 𝘊𝘰𝘮𝘦 𝘶𝘱 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘬𝘦𝘺 𝘸𝘰𝘳𝘥𝘴 𝘢𝘯𝘥 𝘐 𝘸𝘪𝘭𝘭 𝘵𝘦𝘭𝘭 𝘺𝘰𝘶 𝘵𝘩𝘦 𝘴𝘦𝘢𝘳𝘤𝘩 𝘩𝘪𝘴𝘵𝘰𝘳𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 7 𝘥𝘢𝘺𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘨𝘦𝘰𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘢𝘳𝘦𝘢. 𝘑𝘶𝘴𝘵 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘮𝘦.

10/02/2025

As we approach the end of the year, it's time to reflect on our data management practices.

𝗛𝗼𝘄 𝗰𝗹𝗲𝗮𝗻 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲? 📊

Maintaining an up-to-date database is crucial for effective marketing strategies.

Here are a few strategies that can help:

1. Regular Audits: Schedule periodic reviews of your database to identify outdated or incorrect information. This proactive approach can save you time and resources in the long run.

2. Automated Updates: Utilize tools that automatically update contact information. This reduces manual errors and ensures your data remains current.

3. Engagement Tracking: Monitor how often your contacts engage with your content. If someone hasn’t interacted in a while, it might be time to reach out or remove them from your list.

4. Feedback Loops: Encourage your audience to update their information. Simple surveys or feedback forms can provide valuable insights and keep your database fresh.

5. Segmentation: Regularly segment your database based on engagement levels or demographics. This not only helps in keeping your data clean but also enhances your targeting efforts.

As we wrap up the year, I’m curious: what strategies do you use to ensure your database is clean and up-to-date?

Share your thoughts in the comments below!

Let’s learn from each other’s experiences.

If you found this post valuable, please give it a like!

10/01/2025

𝗔𝘀 𝘄𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗵𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻, 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗮𝗿𝗶𝘀𝗲𝘀: 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗲𝘅𝗽𝗿𝗲𝘀𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀' 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸?

Thoughtful gifts can go a long way in fostering a positive workplace culture. However, it’s essential to consider what truly resonates with your team.

First, think about personalization. A gift that reflects an employee's interests or hobbies shows that you value them as individuals. This could be anything from a book by their favorite author to a subscription box that aligns with their passions.

Next, consider experiences over material items. Offering a day off, a team outing, or even a wellness retreat can create lasting memories and strengthen team bonds.

Additionally, don’t underestimate the power of recognition. A heartfelt note or a public acknowledgment of their contributions can be incredibly meaningful.

Finally, involve your team in the decision-making process. A simple survey can provide insights into what they would appreciate most, ensuring your efforts are well-received.

What thoughtful gifts have you found to be impactful in your workplace?

I invite you to share your experiences and ideas in the comments. Let’s spark a conversation about how we can make this holiday season special for our teams.

If you found this post valuable, please like and share it to spread the discussion! Let's chat.

Address

2800 University Avenue, Ste 281
West Des Moines, IA
50266

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

(515) 963-4008

Website

http://asb-ia.com/

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