04/14/2026
After more than five decades of shaping the Northern California cycling scene, 2026 marks the final full season for = ❤️ 🚴♂️ Swipe for some of those famous podium pics throughtou the years :) >>>>
For so many of us, these races have been more than just events, they’ve been the backbone to growth in the sport. From first race nerves, standing on the Hammer podium with backdrops behind the, countless memories were made thanks to the dedication and passion of Robert and Velo Promo.
Hammer has been proud to support these events over the years—fueling riders, showing up with tents and banners, and standing alongside teams like Hammer SuperMasters, Team 53x11, Davis Phinney Foundation, Red Peloton, ThirstyBear, and so many more who’ve been part of this incredible community.
Now it’s our turn to give back.
Velo Promo is working to close out their legacy the right way—continuing races through 2026, supporting the NorCal racing community, and aiming to wrap things up without outstanding expenses. If you’ve ever pinned on a number at one of their events, cheered from the sidelines, or grabbed a sample of Hammer on race day, we encourage you to support.
👉 Donate here: https://gofund.me/0aa13ba9d
Let’s help them go out on a high note 🙌
And in the meantime—show up, race hard, volunteer, and keep this community strong.
Thank you, Velo Promo, for 54 unforgettable years.
