01/18/2026
I am excited to announce that I am going to be making some VERY BIG changes with my practice. I will be discussing this further and more in-depth with current patients, because this may create some anxiety for them if they do not like the new policies, hours, or choices I make as a provider. However, my practice has grown to the point that I am needing to seriously reduce patient load, drop off most insurances (I will be putting together a clear roadmap for current patients), and I am looking at possibly keeping on my BCBS panel only, or going to PRIVATE PAY ONLY. I will be raising my rates as well, as the demand calls for it. I will explain more later how you can use your HSA accts to pay for services.
I WILL be CHOOSING to drop my United Healthcare, Medicare, Aetna, Optum, and all other plans beginning June 1, 2026. I made this decision during my recent retreat, and it was a difficult but necessary choice. I will be giving all my current patients a more detailed typed information sheet when I return to the office and after my staff has had a chance to put it together. I understand and accept that some patients will choose to seek services with an in-network provider so they can use their insurance. I think this is great, and I will do everything I can to give all of my patients a full 90 days to decide if they want to invest that kind of money in themselves for their therapy needs, or not. I will assist all patients who do not want to pay a “FEE for Service” in transferring care to other providers. This is business, and I want all parties to be happy with our agreed upon arragement.
This (basically) means that patients will pay me for services and I can provide them a “Superbill” that they can turn into their insurance. This will provide for patients to seek reimbursement directly back to themselves from their insurance carrier, in accordance to whatever their coverage is for an “out of network provider”. I have worked with insurance companies for 30+ years and I see the paperwork demands /hassles with ridiculous audit requests/ and exceedingly making it more and more difficult for providers to focus on providing exceptional patient care… they want us to focus on treatment plans and other forms/etc. that don’t really benefit the patient. Therefore, I am going to be making some extremely BOLD changes! This is going to help me be a better provider by reducing my availability and the access/demand. I am still getting 10-15 calls a DAY from new patients wanting to get services. This is on top of current and former patients wanting to get on the schedule. Trying to accommodate the demand has made me realize I need to make some drastic changes, and so I am going to.
Again, I will not be doing anything right away. I have to give 90 days notice about major changes like this, and I will need to redo all of my paperwork and polices/ procedures to make sure I am compliant with ethical demands. Be patient for the next 2-4 weeks and I will get it all sorted and provide clarity. Again, this is a GOOD thing! I deserve to run my practice the way that works best for me, and patients deserve a rested, passionate therapist! That’s who I am and who I am going to be, and I will no longer allow myself to feel overwhelmed by a poorly paying insurance system that doesn’t support small providers, such as myself. So- I ask you to TRUST.
Trust me that this will be better in the long run, and you are going to get that vibrant, passionate, energetic Brook that you all came to me for in the first place!
