01/17/2026
“Sarah will do ANYTHING for attention.” 🤷🏻♀️
“Johnny will hurt himself on purpose and come to me crying just to get attention.” 🙎🏽♂️
“I even asked Bobby ‘WHY did you do that?!’ And he TOLD ME he just wanted attention.”🙋🏼♂️
So what’s with all the attention-seeking? Can I tell you a little secret? We’re all attention seekers. Humans—and ESPECIALLY kids—value social and emotional relationships more than anything else—even if their behavior is telling you otherwise. They. want. connection. 🫂💞
Connection, attention, approval, whatever you want to call it. It’s all the same.
Kids repeat behaviors that reliably get the attention of others, because their brains are wired for connection, not logic—and attention is one of the strongest reinforcers we can give.
Studies on attachment and social motivation show that a caregiver’s voice, facial expression, or emotional energy activates reward circuits in the brain. 👀
When a child hits, screams, lies, curses, or throws—and a caregiver reacts strongly—the brain associates that behavior with connection and stimulation. 🧠 The child’s brain learns, “This behavior gets my parent fully engaged.”
So, what can we do to stop all the negative attention-seeking behaviors and form true meaningful connections? Here are a few tips…
🙅🏻♀️ Ignore what you can. Whining, crying for no reason, mildly inappropriate language, pretending to be hurt, ect.
🗣️Tell your child what you want them TO do, not what you want them NOT to do, using as few words as possible. (Ex. “Stop running around the store, you’re going to trip and fall!” ➡️ “Use your walking feet.”) Using the words “don’t” and “stop” open the door for a power struggle or argument. Be firm, direct, and concise when you give your child a command of what TO do.
💬 Use “positive opposites”. If your child struggles with getting along with their peers, praise them in a HUGE way whenever you observe them cooperating with others (ie. holding the door for someone at the store, being kind and gentle with pets, helping their sibling with homework, ect).
🫶🏻 Follow praises for positive opposites with affection for bonus points. A hug, high five, or even a simple pat on the back further reinforces that you see their strengths and you approve of their behavior.
✅ Remember—Behavior that we attend to gets BIGGER. Behavior that we ignore gets SMALLER.