The Joy Tribe Co.

The Joy Tribe Co. Self Discovery Coach
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✨helping you find confidence, clarity, self-trust and most of all JOY on your inner journey to discovering yourself.💗

I didn’t create Date on Purpose because the world needs another dating event...I created it because over the years, I go...
01/30/2026

I didn’t create Date on Purpose because the world needs another dating event...

I created it because over the years, I got tired of watching good people lose faith in themselves and humanity. I know, because it happened to me.

Friends. Family. Kind. Thoughtful. Interesting people. Good partners.
Are slowly shrinking inside dating text threads.
Overthinking every message.
Waiting on people who say “we should totally hang out” that never actually hang out.
And then blaming themselves for it.

The good news? The problem isn’t you.
It’s the environment we're trying to date inside.

We’ve gotten used to vague effort, half assed presence, and keeping people at arm’s length and we call that behaviour “normal.” ...but really it’s just safer.

I think we’re all craving something braver than “safe.” I know, I'm not the only one .

I wanted to create a room where that stops.
💜 Where effort is mutual.
💜 Where curiosity replaces instant chemistry.
💜 Where guessing isn't a thing here.
💜 Where you can sit across from another human and ask, “Do I like how I feel when I'm with them?”

So to answer the "what's in it for me?" question...
Yes, there’s a free drink.
Yes, there’s a snazzy gift bag.
👇
But the real gift? It's what happens when you bring your presence, your attention, and a little courage to show up ...without all that armour you walk around with.

I’m not promising answers, guarantees or the secret to finding your twin flame or the love of your life. BUT... what I want this event to bring you is clarity, relief, and the reminder that connection doesn’t have to feel so hard...and you’re 100% not doing it alone.

If you're ready to date differently, this is the place to start. ❤️‍🔥
Register for Date on Purpose (for age group) with the link in my bio.
🚨 50 - 65+ singles... happen on Wednesday, February 19th 2026. LADIES TICKETS (FIRST BLOCK) ARE CLOSE TO SOLD OUT! Men... I know you like to leave things to the last minute... but this one, I urge you to get your ticket ASAP.
https://www.eventbrite.ca/e/date-on-purpose-the-intentional-dating-experience-ages-5065-tickets-1980012064385

More events for 30s, 40s are coming up next!

See you there!

01/24/2026

This is one of the biggest reasons dating feels so frustrating right now …because we’re trying to choose partners without ever being taught what actually makes a relationship work.

So we end up picking based on the superficial checklist items.

✅ Looks.
✅ Height.
✅ Job.
✅ Status.
✅ How it looks to other people.

And honestly? I get it… been there done that.

👉 BUT… how’s that working for you???🤷‍♀️

Choosing someone who seems “impressive” feels safer… way safer than choosing someone who feels unknown.

But that superficial impressive checklist? That doesn’t build a relationship.

What matters is how you FEEL when you’re with them.

✨Do you relax… or are you always on edge?
✨Do you feel like yourself… or like you’re trying to be “cool, calm and collected”?
✨Do you feel intrigued and curious? or intimidated and anxious?
✨Do you feel safe… or like you’re guessing where you stand? or pretending to be who they want you to be?

You can date someone who checks single box and still feel completely & utterly lonely. Trust me, i’ve been there.

…And you can meet someone unexpected and feel calm and absolutely human for the first time in years.

This my friend… is where the magic happens.💃

That’s why I created Date on Purpose.

Because you can’t feel any of this through a filtered profile. The real connection? The real energy? That “spark” you’ve been looking for? You only get that when you’re open enough to experience people outside of your comfort zone.

So if you’re finally ready to experience people as they are rather than behind a screen, to engage in meaningful conversation rather than… “hey wyd” and better yet be around people that actually feels good to be around? it’s time to date differently and come meet people on purpose.

Register for the next Date on Purpose event! Link in BIO!

❤️‍🔥Next up: 50-65+ @ wineology in Walkerville Windsor - February 18th 2026!

#

If you’re single in your 50s or 60s +.... where are you supposed to meet other singles now?The gym? The produce aisle? ...
01/20/2026

If you’re single in your 50s or 60s +.... where are you supposed to meet other singles now?

The gym? The produce aisle? The Costco line? (Kidding. Mostly.)

In a world where we’re supposed to be MORE connected then ever….why does it feel like meaningful connection is nonexistent. Meeting people shouldn’t feel this complicated …so I created something to change that.

If you’ve got a full life but fewer real opportunities to meet new people, Date on Purpose was built for you.

This is a curated, in-person night for intentional singles who want real conversation, real effort and absolutely NO tolerance for guessing games. Just the good wholesome stuff... and the possibility of meeting someone you actually want to see again. Crazy, right!?

✔️ There is an application process + screened guest list (people are there for the right reasons)
✔️ Thoughtful table-card prompts so conversation is easy and stress-free
✔️ Guidance from the host (that's me!) to keep things flowing naturally
✔️ No timers, no pressure, no awkward setups, no trying to figure out someones personality in under 2 minutes.
One more thing.....🚨This is NOT speed dating🚨

See you there?

❤️‍🔥 EVENT DETAILS
📍 Wineology – Walkerville
🕡 6:30–8:30 PM (yes, you’ll be home at a reasonable hour)
🍷 One complimentary wine, beer or mocktail drink included
🗓 Wednesday, February 18 2026
🎟 Tickets are LIMITED to keep it comfortable and conversation-friendly
GRAB YOUR TICKETS HERE! 👇👇👇👇https://www.eventbrite.ca/e/1980012064385?aff=oddtdtcreator

• If you’re within 1–3 years of the age range and want to attend, message me!

If you’ve been hoping to meet someone in real life again (and wondering how the hell to do that…) come have a glass of wine and a good laugh with us. We’re all in this together.

— Erin
Founder, Date on Purpose 💜

01/20/2026

Because why does basic follow-through feel like a rare and magical personality trait nowadays? 🤷‍♀️

I mean, hilarious… but also a BIG problem.

Somewhere along the way dating has normalized:

🙄 vague ass energy
🙄 texting in monthly intervals just to receive a “hey, what’s up?”
🙄Those “let’s see” people who never actually see you again
🙄the slow fade exit… the second something might become real
🙄 The people with strict checklists & unresolved baggage longer than their grocery list(maybe that’s even you?)
😭…. avoidance on overload = no one gets to experience REAL wholesome connection.

So when someone does the most UNSEXY thing imaginable …🚨communicates and follows through 🔥…we’re out here acting like we’ve witnessed a god given miracle.

But we’re not out here asking for miracles or fireworks for that matter. We’re just asking for adults to date like adults.�
Clarity, effort, and someone who says what they mean … and does what they say. 🎤

If you’ve been wondering why you haven’t witnessed any dating miracles lately… it may be where you’re looking for them. 👇👇👇✨

That’s why I created Date on Purpose.
👉Not to bash the apps.�👉Not to shame anyone for their dating behaviours (although, we all could use a reboot)
�✨But to create a space where people show up like humans again… and on purpose.
✨Humans who want real conversation. Real presence. Real effort and absolutely no tolerance for guessing games.

Beneath it all? I want to help humans connect as humans again in all their imperfect glory. Where judgement and egos are checked at the door. Period.💥

If this made you laugh and slightly sad…this is your cue to try dating differently. 🙏🏼
�👉 Register for the next Date on Purpose. Next event is February 18th for ages 50 - 65+ Walkerville in 🔗 in bio!

💃 Ages 30s, 40s (maybe even 25) groups coming soon! See you there? Register in bio!

01/19/2026

Let’s take a big ol’ breath for a second.

If dating feels completely overwhelming right now, that doesn’t mean there’s something wrong with you.�And it doesn’t mean you’re not ready.�And it definitely doesn’t mean you’ve “missed your window.”

It means, you’re exhausted.
You’re tired of where dating culture is at right now.

🚨Pressure to know what you want …immediately.�🚨Pressure to decide if someone is “your person” before the drinks hit the table.�🚨Pressure to perform, impress, stay cool, not care too much while secretly hoping a real relationship comes out of it.

That’s A LOT of pressure for something that’s supposed to be about true human connection.

Date on Purpose isn’t about “getting back out there.”

It’s about taking the pressure off dating ENTIRELY.

It’s about creating a space where meeting people feels EXCITING again.
�Where we relearn what it means to relate and connect without a secret agenda.

👌Where conversation comes before chemistry.�👌Where curiosity matters more than impressing someone sitting across from you.�👌Where meaningful prompts give you the courage and the permission to ask the questions you actually want answers to (from others and yourself)
👌Where you don’t have to rush, brace for impact, pretend your someone better than you are or pretend you don’t care about finding connection… because connection lives here for everyone.

❌ No apps.�❌ No awkward speed dating.�❌ No pressure.
👉Just real humans with the courage to try something different.

This is a curated in-person experience for intentional humans who want to meet people on purpose… and see what unfolds when curiosity takes the lead.

If this is what you’ve wished dating could feel like…�this is where you need to be.

🔥NEXT EVENT for 50-65+! on Wednesday, February 18th. Ticket Link IN BIO! Don’t wait!

Blame it on the fairytales and Disney movies, but I used to think attraction should be the deciding factor when it comes...
01/12/2026

Blame it on the fairytales and Disney movies, but I used to think attraction should be the deciding factor when it comes to choosing a partner.

Not because I was naive — but because it felt safe and that's what we've been taught.

After my divorce, I wanted reassurance. I needed to know this was never going to happen again. I wanted something to tell me, “You're cleared for a blissful & pain-free relationship!”

So I built an internal checklist and called it "standards"
And to be clear — I believe in standards and I wouldn’t date without them.

But if I’m honest?
My standards were not attainable for anyone and they slowly turned into walls.

Because when attraction is the deciding factor, you don’t have to risk much.
✔️ It's easy to decide quickly.
✔️It's easy to stay in control.
✔️..and way too easy to leave before things get real.

But... curiosity is different.
❤️‍🔥 Curiosity asks you to hold still...when there’s no instant certainty and you want to run.
❤️‍🔥 When it’s quiet and boring and you want to self sabotage.
❤️‍🔥 When the unknown is unbearable.

Curiousity doesn't ask... does this person make me want to plan our babies names on date one? Nope... It asks:

🧐 Do I want to know more?
🧐 Do I feel safe being myself here?
🧐 Do I like who I am around them?

Because curiosity doesn’t give guarantees. It doesn't give you a certificate of approval.
It asks you to trust yourself instead.

I didn't lower my standards.I just stopped hiding behind them.

Curiousity reveals more than a six pack & million dollar smile.
It shows you the human behind the profile pic. You just have to be willing to be open enough to discover it. 💜

When you picture the ordinary days, the hard seasons, the moments that actually matter...
who do you want standing beside you?

If your dating strategy keeps leading you back to the same old place,
this might be the shift worth exploring. DM me to start now.

Try curiosity in real life.
👉 Date on Purpose (50 - 65+) February 18th @ Wineology Tickets in BIO!

You’ve been asking. You’ve been waiting.So I’m just going to say it 👇❤️‍🔥 Date on Purpose (50–65+) is finally taking pla...
01/08/2026

You’ve been asking. You’ve been waiting.
So I’m just going to say it 👇

❤️‍🔥 Date on Purpose (50–65+) is finally taking place:
Wednesday, February 18th at Wineology in Walkerville!... and tickets are live. Find the link below!

And listen… dating in your 50s and 60s isn’t hard because you’re “set in your ways.”
It’s hard because you’ve got a whole life already.

You’re not dating from a blank slate. You’ve likely:
❤️‍🔥 loved deeply
❤️‍🔥 lost something or someone
❤️‍🔥 rebuilt from the ground up (maybe more than once)
❤️‍🔥 learned how to protect your peace
❤️‍🔥 developed a very healthy intolerance for BS.

Because you’re not looking for fireworks or butterflies.
You’re looking for basic adult things like:

✔️ effort that doesn’t vanish after the first date
✔️ real conversations that actually mean something
✔️clear intentions
✔️ someone who adds to your life

What you're not looking for? Is someone you have to emotionally manage or teach how to communicate like a human.

Oh yea...the apps? Please. It’s usually:

🤦‍♀️ a fish photo and a ....“hey”
🤦🏻 someone who wants a pen pal
🙅🏻‍♀️ someone who’s “not ready” but somehow still swiping daily
🤷🏽 or a conversation that dies mid-sentence and leaves no forwarding address

So here’s why I created Date on Purpose:

💜 Because we’ve forgotten HOW to be HUMAN.
This is my love letter to making dating real again...And honestly? helping humans be human again. Because... welp, here we are.

This is a room...
💜 Where the vibe is intentional.
💜 Where everyone showed up on purpose.
💜 Where meaningful prompts take the stress out of “what do I even ask?”
💜 Where you walk in and immediately know — oh, I’m not alone here.

If you’re 50–65+ and this season of dating feels familiar… this is your sign to try something different.

🎟️ Tickets are live now. Space is limited to protect the experience. https://www.eventbrite.ca/e/date-on-purpose-the-intentional-dating-experience-ages-5065-tickets-1980012064385?aff=oddtdtcreator

PS — my 30s/40s crew: don’t panic. Your events are coming too.
This isn’t a pivot away. It’s an expansion. This is just the beginning.

It's the holidays, love's in the air and you're completely & utterly single.Your gift to yourself this year is a large p...
12/13/2025

It's the holidays, love's in the air and you're completely & utterly single.

Your gift to yourself this year is a large pizza, an XL bottle of wine, and Love Actually on repeat.

Whether your marriage just ended, you’re last relationship ripped your heart out or you've been single for years.. sometimes celebrating alone sucks

You wonder if the holidays will ever feel merry again.

So what do you do?

You decide to start embracing the holidays and building a relationship with the most important person in your life - yourself. YAAAAS!

But where in the world do you start? What can you do to start cultivating a self-love practice - holiday style? What does that even mean?

Well, you're in luck, I’ve got a handy dandy guide to helping you do just that.

These 5 tried and true steps will take you on a holiday-themed inner journey to find self-love like never before…Are you ready?

But In order to complete this guide, you will need a journal and a pen to complete the steps provided. There’s 5 steps and you can finish them at your own pace.

You’re only job? Is you’ve got to do the work to see the changes, my friend.

Check out my YouTube channel to watch the full guide now! Link in my BIO

OR you can comment "HOLLY JOLLY" below and I'll send you the link!

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Toronto, ON

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Ditch the damsel in distress, ignite fierce self-love, and have the confidence to become the heroine of your own love story.

My coaching approach is simple. When you commit to consistently taking care of your body, mind, and soul with compassion - finding love is gets a whole lot easier.

After my divorce, I was forced to feel my raw feelings of pain, anxiety, identity loss, and surrender to the uncertainty of life. This undoubtedly was and is the biggest, most terrifying risk I’ve ever taken. Unapologetically, let go of ideas, thoughts, and people I held so closely to truly move forward. The choices weren’t easy and in fact, most times felt pretty fu***ng impossible. The struggle was real and pain was imminent but I made a choice to show up for myself and keep moving through my journey. I’m grateful I did.

That's great, Erin but how did you get your s**t together?

Holding your s**t together is tough and adding the stress of consistency is even tougher.