Coach Hayward

Coach Hayward Join our community 🔗👇 to:⁣
🦠 Fix your gut issues⁣
⛑️ Optimise your health⁣
✂️ & transform your body⁣
🩸🧬 No guesswork with blood & DNA analysis⁣

Welcome to Coach Hayward, founded by Jamie Hayward - a dedicated health coach driven by a personal journey of overcoming chronic health issues. His mission is to empower you to transform your life and optimise how you feel, look and function day to day. Jamie specialises in a holistic approach to health, focusing on key areas such as functional blood work analysis, gut health optimisation, and physique transformation. With years of experience in the health and fitness industry, Jamie integrates advanced techniques to deliver tailored methods that not only transform how you look but also improve your overall quality of life. At Coach Hayward, we believe in a comprehensive approach that addresses your negative health symptoms, dietary choices, lifestyle habits, sleep patterns, exercise recovery, and digestive health. Our aim is to help you achieve a balanced and fulfilled life, where you look, feel, and function at your absolute best. If you’re ready to embark on this transformative journey, DM us the word "HEALTH." Be prepared to answer a variety of questions so Jamie can fully understand your needs and determine how he can best assist you in achieving your health goals.

20/01/2026

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝗯𝗲𝗳𝗼𝗿𝗲 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 👆⁣

Because this is the part no one explains properly…⁣

Dieting is usually the 𝗳𝗶𝗿𝘀𝘁 𝗽𝗵𝗮𝘀𝗲 of someone’s journey.⁣

👉 Clearing inflammation⁣
👉 Reducing swelling⁣
👉 Identifying food triggers⁣
👉 Fat loss⁣
👉 Preventing excessive mechanical strain on the gut⁣

I.e. All good things.⁣

But prolonged dieting is 𝘀𝘁𝗶𝗹𝗹 𝘀𝘁𝗿𝗲𝘀𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗼𝗱𝘆.⁣

And stress always comes with consequences.⁣

In this second blood test 🩸 for one of my male clients, we can clearly see the effects of staying in a deficit for too long:⁣

👉 Reduced thyroid output⁣
👉 Lower DHEA and testosterone⁣
👉 Raised cortisol⁣
👉 Higher triglycerides⁣
👉 Slower gut motility⁣
👉 Increased liver stress⁣
👉 Dropping B vitamins⁣
👉 Reduced nutrient uptake⁣

This is why being in a calorie deficit forever is not the goal.⁣

It’s like trying to drive 200 miles a day with 100 miles worth of fuel 🚗…⁣

Eventually, something gives.⁣

Now here’s the part most people miss 👇⁣

𝗧𝗵𝗲 𝗱𝗶𝗲𝘁 𝗱𝗶𝗱 𝗶𝘁𝘀 𝗷𝗼𝗯.⁣

He’s leaner ✂️⁣
Inflammation is down 🔥⁣
Joint pain is dramatically better 🦴⁣
Energy, sleep and stress are all improved 🔋⁣
He can see his abs for the first time in years 💪⁣

So what do we do next?⁣

We stop taking from the body⁣
and start giving back.⁣

This is where the repair phase begins:⁣

🆙 calories come back up slowly⁣
🧈 food variety increases⁣
🏋️ training output improves⁣
💤 recovery is prioritised⁣
🦠 the gut is nurtured, not punished⁣

Over the next 8 - 12 weeks, the goal is simple: bring him back to maintenance, restore function and allow the body to thrive again.⁣

Because long-term health isn’t built in restriction… It’s built in nourishment.⁣

Society is obsessed with taking from the body, real health comes from knowing when to give back.⁣

Jamie⁣

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗸𝗲𝗲𝗽 𝗯𝗲𝗶𝗻𝗴 𝘁𝗼𝗹𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 “𝗻𝗼𝗿𝗺𝗮𝗹”? ⬇️⁣⁣Yet you’re dealing with things like:⁣⁣Bloating 💨⁣Reflux 🔥⁣Fat...
13/01/2026

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗸𝗲𝗲𝗽 𝗯𝗲𝗶𝗻𝗴 𝘁𝗼𝗹𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 “𝗻𝗼𝗿𝗺𝗮𝗹”? ⬇️⁣

Yet you’re dealing with things like:⁣

Bloating 💨⁣
Reflux 🔥⁣
Fatigue 😴⁣
Brain fog 🧠⁣
Skin issues 🍅⁣
Cravings 🍫⁣
“Stubborn fat” ✂️⁣
Struggling to build muscle 💪⁣
Constipation or loose stools 💩⁣
Low mood or depression 😞⁣
Anxiety 😰⁣
Joint pain 🦴⁣

No, it’s not “𝘢𝘭𝘭 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘩𝘦𝘢𝘥” 🤦‍♂️⁣

For a lot of people:⁣
Bloods come back “normal”⁣
Scans look clear⁣
Labels sound reassuring⁣
But the body tells a very different story…⁣

Symptoms aren’t random, they’re signals 🚨⁣

They’re your body’s way of saying “something” is wrong.⁣

𝗙𝗼𝗿 𝗲𝘅𝗮𝗺𝗽𝗹𝗲:⁣

👉 Low stomach acid can show up as reflux, bloating, poor digestion and nutrient issues.⁣

👉 Liver dysfunction can affect hormones, skin, energy and how you tolerate fats.⁣

👉 Yeast / fungal overgrowths can drive cravings, anxiety, bloating and water retention.⁣

👉 Bacterial overgrowths can cause lower abdominal swelling, fatigue, gut damage and food reactions.⁣

And more often than not…⁣

It’s not just one issue.⁣
It’s multiple interactions over time 💯.⁣

This is where so many people get stuck.⁣

Cutting more foods 🥛⁣
Adding more supplements 💊⁣
Starting again… ♻️⁣
And again… ♻️⁣

Chasing symptoms without ever understanding the real issue.⁣

Your body is not broken.⁣
It’s trying to communicate and it’s your job to listen 👀.⁣

Real healing isn’t about a magic pill, a type of diet or a one size fits all protocol.⁣

It starts with awareness.⁣
Then understanding how you respond to food, stress, sleep, lifestyle, history and health patterns, not guessing.⁣

You don’t need to panic ❌⁣
You don’t need to blame yourself ❌⁣
And you definitely don’t need to accept feeling unwell as your “normal” ❌⁣

If this hits home and you’re ready to stop guessing and actually understand what’s going on inside, 𝗗𝗠 us the word 𝗛𝗘𝗔𝗟𝗧𝗛 and we’ll take it from there.⁣

12/01/2026

𝗛𝗼𝘄 𝘄𝗲 𝗱𝗶𝗱 𝗶𝘁 ⬇️⁣

Gus’s transformation wasn’t a quick fix.⁣

And it definitely wasn’t about “just having more discipline” 🤦‍♂️.⁣

One of the biggest things Gus talks about here is binge eating.⁣

Not as a flaw ❌⁣
Not as a failure ❌⁣

But as a signal of where his body and head were at that point in his life.⁣

Of course, there was no judgement from us as we actually saw this as an “alarm bell” or symptom that was being triggered by something much deeper 🚨.⁣

We first started with the goal to manage daily choices whilst also digging deeper into his blood work 🩸.⁣

Which showed there were a lot of internal stressors. Such as:⁣

👉 Chronic liver dysfunction⁣
👉 High levels of inflammation⁣
👉 Gut damage⁣
👉 Fungal issues⁣
👉 Poor blood sugar balance⁣
👉 High stress levels⁣
👉 Poor lipid profiles⁣
👉 Thyroid antibodies⁣
👉 And more⁣

These were very likely driving behaviour around foods and cravings… 🍬⁣

Meaning it was not “𝘸𝘦𝘢𝘬 𝘸𝘪𝘭𝘭𝘱𝘰𝘸𝘦𝘳”⁣

These were too much to tackle all at once.⁣

So we slowed everything down⁣
Step by step⁣
Priority by priority⁣

As his mindset improved, something else shifted…⁣

His self-respect improved⁣
His quality of life improved⁣
And slowly but sure he was genuinely becoming a happier “Gus” 🙌⁣

What he was willing to tolerate from himself changed⁣

Accountability became internal, not forced⁣

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝘁𝗵𝗶𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 💯.⁣

Gus didn’t just lose weight or improve his blood markers.⁣

He grew into himself.⁣

Calmer. More grounded. More in control.⁣

This is what happens when you stop fighting your body and start understanding it.⁣

If you’ve been stuck in the same cycles and blaming yourself for years, nothing about that means you’re broken.⁣

You just need to dig deeper. 𝗗𝗠 us 𝗛𝗘𝗔𝗟𝗧𝗛 and be ready to list what you’re struggling with so we can help!⁣

𝟮 𝘄𝗲𝗲𝗸𝘀 𝗶𝗻 𝗮𝗻𝗱 𝟭 𝘃𝗲𝗿𝘆 𝗼𝘃𝗲𝗿𝗱𝘂𝗲 𝘂𝗽𝗱𝗮𝘁𝗲 ⬇️⁣⁣This is our dual Weekly Roundup as the last couple of weeks have been very busy...
10/01/2026

𝟮 𝘄𝗲𝗲𝗸𝘀 𝗶𝗻 𝗮𝗻𝗱 𝟭 𝘃𝗲𝗿𝘆 𝗼𝘃𝗲𝗿𝗱𝘂𝗲 𝘂𝗽𝗱𝗮𝘁𝗲 ⬇️⁣

This is our dual Weekly Roundup as the last couple of weeks have been very busy.⁣

Settling in, work, life, routines… basically everything. So, as always here’s behind-the-scenes 👀.⁣

𝗛𝗼𝗺𝗲: We’ve finally settled into our new place. The area that has always felt like home. Being able to walk everywhere, live close to the beach and having found our new gym that we can walk to still feels surreal… And yes, our balcony view is unreal.⁣

𝗥𝗼𝘂𝘁𝗶𝗻𝗲 (finally): Gym, meal prep, cardio, saunas, steps. Our routine is back! We are back weight training (Soph’s been lifting with a booster seat because she’s tiny), we’ve been adding in boxing and sprints to mix it up. And of course, the #1 buy was obviously the water filter.⁣

𝗙𝗮𝗺𝗶𝗹𝘆: Some days still hit hard. We miss family, but weekly catch-ups help. Fortnite Tuesdays continue and yes, we won this week. Soph’s been catching up with her family too. Those moments are more and more special..⁣

𝗪𝗼𝗿𝗸 𝗦𝘁𝘂𝗳𝗳: Client check-ins, group calls and blood assessments. Work feels properly in flow now. Seeing client progress (even post-Christmas) reminds us why we do this and how much this environment helps us show up better.⁣

𝗦𝘂𝗻𝗱𝗮𝘆𝘀: Beach reset days, long walks, planning the week ahead and then switching off together. Soph’s found a new hobby with her seashell collecting.⁣

𝗧𝗿𝘆𝗶𝗻𝗴 𝗻𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀: Jamie trained at a Technogym (anyone who knows him will understand how happy he was/not). Soph’s fully embraced homemade matcha and is starting to convince Jamie .⁣

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: Gym sessions with clients, dinners together, real conversations. We’re genuinely grateful for the people around us and the support we feel here.⁣

𝗡𝗲𝘄 𝗬𝗲𝗮𝗿: We celebrated the New Year with fireworks, good food and an amazing view of the celebrations.⁣

And we finally got our Emirates IDs… Dubai residents 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆! 🙌⁣

𝗡𝗲𝘅𝘁 𝘄𝗲𝗲𝗸: business setup, new members, more blood tests and special moments with friends.⁣

Jamie & Soph⁣

08/01/2026

𝗧𝗵𝗲𝘀𝗲 𝗹𝗼𝗼𝗸 𝘀𝗺𝗮𝗹𝗹, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 ⬇️⁣

Most people think improving their health starts with a supplement or a diet 💊.⁣

In reality, if the basics at home aren’t covered, you’re trying to support a body that’s being exposed to stressors 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗮𝘆.⁣

High quality water filter: 💧⁣

This is about reducing regular exposure to contaminants and plastic-related chemicals that can mess with gut and hormone function daily.⁣

Glass containers for food: 🍴⁣

Heating food or liquids in plastic significantly increases chemical leaching. This adds to the body’s detox load, especially for people already dealing with gut, skin or hormone issues.⁣

Stainless steel cookware: 🥘⁣

Many non-stick coatings contain PFAS (“forever chemicals”). Switching cookware avoids what you don’t want entering your food on a daily basis.⁣

Blue light blocking glasses: 👓⁣

Sleep problems don’t start at bedtime. Evening light exposure keeps the nervous system alert when it should be winding down, affecting recovery, hormone signalling and how you function the next day.⁣

Dim lighting at night: 🕯️⁣

The brain needs clear signals that it’s safe to rest. Bright lighting late at night keeps your body stimulated, even when you’re exhausted and trying to switch off.⁣

Coconut oil pulling: 🥥⁣

Oral health is closely linked to overall health. Reducing harsh chemical exposure in the mouth is often overlooked, but it’s part of lowering background stress and supporting microbial balance.⁣

Natural hygiene products: 🧼⁣

Skin isn’t just a barrier, it’s an entry point. Daily products can either add to endocrine stress or reduce it, depending on what’s in them. Supporting the skin with gentler, nutrient-dense options matters.⁣

None of these cause symptoms overnight, but together, they add up 💯.⁣

This isn’t about being perfect or becoming the next “biohacker”.⁣

It’s about awareness and giving the body less to fight against.⁣

If there’s a swap you’d add, drop it in the comments 👇⁣

06/01/2026

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂 ⬇️⁣

Every voice you hear in this reel belongs to someone who once felt lost in their own body.⁣

Not broken 🤕⁣
Not weak 😞⁣
Not unlucky 🍀⁣

Just stuck with symptoms they were told to “manage” or “push through” 🤔.⁣

𝗬𝗼𝘂’𝗹𝗹 𝗵𝗲𝗮𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁:⁣

👉 Chronic gut pain⁣
👉 IBS, bloating, reflux and food reactions⁣
👉 Skin issues and joint pain⁣
👉 Fatigue and brain fog⁣
👉 Hormonal issues like PCOS and PMDD⁣
👉 Anxiety, burnout and overwhelm⁣
👉 Poor confidence and body image⁣
👉 Overtraining, undereating and fear around food⁣
👉 Years of medication with no real answers⁣

𝗡𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 💯.⁣

They were built slowly, through years of stress, poor digestion, inflammation, nutrient depletion and lifestyle patterns the body could no longer tolerate.⁣

And eventually, the body does what it’s designed to do…⁣

It sends signals 🚨⁣

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘆𝗺𝗽𝘁𝗼𝗺𝘀 𝗮𝗿𝗲.⁣

This video isn’t about one transformation.⁣

It’s about what happens when someone finally feels heard, gets real data and is supported through the process properly.⁣

Every person you see here went through the same steps:⁣

They reached out 🗣️⁣
They were listened to 👂⁣
We ran blood work and looked deeper 🩸⁣
We stopped guessing 🤷‍♂️⁣
They learned how their body works ⚙️⁣
They took responsibility without chasing perfection 🎯⁣

And step by step, their health, confidence and life changed 🙌⁣

You’ll hear it said clearly at the end of the video:⁣

👉 𝗔𝗻𝘆𝗼𝗻𝗲 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗶𝘀 👈⁣

The only thing that separates the people in this reel from the person still struggling…⁣

…is that they chose to show up for themselves and accept support 👀.⁣

You are not broken ❌⁣
You don’t need another quick fix ❌⁣
You don’t have to do this alone ❌⁣

If this resonates, the full-length version of this story is now live on YouTube⁣ tap the link to watch it in full.⁣

Jamie⁣

05/01/2026

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗜 𝗰𝗼𝗮𝗰𝗵 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗜 𝗱𝗼 ⬇️⁣

You don’t need another “expert”⁣
You don’t need another “guru”⁣
You need someone who actually understands what you’re going through.⁣

Everything you see inside Coach Hayward was built through experience, education and passion 💯.⁣

Years of:⁣

👉 Digging into health when quick fixes never worked⁣
👉 Learning how the body actually functions internally⁣
👉 Understanding body composition from a physique background⁣
👉 And doing the uncomfortable inner work around mindset, trauma and emotional health⁣

Because here’s the truth most people miss 👇⁣

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗳𝗶𝘅 𝗼𝗻𝗲 𝗮𝗿𝗲𝗮 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗶𝗻 𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻.⁣

💪 If you only train your body, but ignore your health, you burn out.⁣

🧠 If you only work on your mindset, but ignore your physiology, you stay stuck.⁣

🩸 If you only chase blood results without lifestyle change, nothing truly changes.⁣

That’s why we work internally, externally and mentally - together 🤝.⁣

And no, this isn’t a one-man show.⁣

Coach Hayward is a team.⁣

Which has built systems to support you properly, not just motivate you for a few weeks.⁣

I’ve invested in over a decade of learning:⁣

📕 Over 13 mentors⁣
🩸 Blood work⁣
🧬 DNA⁣
🌿 Functional medicine⁣
💪 Training systems⁣
🪑 Therapy⁣
🧘‍♂️ Hypnotherapy⁣
💥 Hard lessons⁣

Not because I had all the answers… But because I 𝗿𝗲𝗳𝘂𝘀𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝘆 𝘀𝘁𝘂𝗰𝗸.⁣

And that’s exactly how we approach your journey too.⁣

You don’t need fixing 🛠️⁣
You’re not broken ❌⁣
You just need the right guidance, structure and support to move forward 💯⁣

If this resonates, you’re more than welcome to drop us a 𝗗𝗠 with the word “𝗛𝗘𝗔𝗟𝗧𝗛” and we’ll see how we can help you 🙏 ⁣

Jamie⁣

03/01/2026

Curious about apple cider vinegar? 🍎⁣

It’s one of those tools that gets either massively overhyped… or completely misunderstood.⁣

When used correctly, it can be very helpful.⁣

I use it a lot with clients who struggle with things like:⁣

Blood sugar issues 🍬⁣
Inflammation 💥⁣
Poor digestion 🦠⁣
Difficulty breaking down food or supplements 💊⁣
Low stomach acid type symptoms 🔥⁣
Stubborn weight loss ✂️⁣

It’s cheap.⁣
It’s accessible.⁣
And for the right person, it can make a huge difference.⁣

But here’s the part that rarely gets talked about 👇⁣

Apple cider vinegar is acidic 🔥⁣

And acidity is only helpful if your gut lining and digestive system are 𝗶𝗻 𝗮 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝘁𝗼𝗹𝗲𝗿𝗮𝘁𝗲 𝗶𝘁.⁣

For some people, it can actually make symptoms worse.⁣

𝗘𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗲𝗮𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵:⁣

👉 Histamine intolerance or mast cell issues⁣
👉 A very sensitive or damaged stomach lining⁣
👉 Gastritis, ulcers or ongoing gut inflammation⁣
👉 Strong reactions to acidic foods⁣

In those cases, forcing ACV can flare symptoms, not fix them.⁣

This is why context matters and why there is no “one size fits all” gut hack.⁣

As my clients know, I’m also a big fan of black seed oil (𝘮𝘰𝘳𝘦 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘵𝘪𝘮𝘦) and yes, apple cider vinegar is another tool I like to use in protocols.⁣

BUT⁣

Which one tastes worse though? 🤔⁣

Black seed oil still wins that battle 😅⁣

The key takeaway is simple:⁣

ACV isn’t good or bad - It’s person dependent.⁣

Used at the right time, for the right reason, in the right body and it can be powerful.⁣

Used blindly, it can be a problem 🤷‍♂️.⁣

If you want to understand what your body actually needs, rather than guessing, that’s where proper assessment always comes first.⁣

Jamie⁣


𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝗵𝗶𝘁𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 𝗳𝗼𝗿 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲⁣⁣New year 🍾⁣New body goals 🎯⁣New promises to finally “get it right” 🤔⁣⁣But ...
01/01/2026

𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝗵𝗶𝘁𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 𝗳𝗼𝗿 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲⁣

New year 🍾⁣
New body goals 🎯⁣
New promises to finally “get it right” 🤔⁣

But before you chase abs, scales, calories or another extreme short term goal…⁣

I wanted you to hear this story, because I’ve been on both ends of the spectrum ⬇️.⁣

I’ve been overweight, ashamed of my body and hiding from the world.⁣

I’ve also been lean, disciplined, “in shape” and mentally broken.⁣

What I didn’t understand back then is this:⁣

👉 Discipline alone doesn’t heal you⁣
👉 Motivation doesn’t fix hidden issues⁣
👉 And a physical transformation won’t save you if your health, identity and emotional state are falling apart underneath it⁣

I spent years punishing my body thinking I was “building myself”.⁣

Starving⁣
Obsessing⁣
Pushing harder when my body was screaming for help⁣
And it nearly cost me my life (true story).⁣

That experience is the foundation of why I coach the way I do today.⁣

Not around quick fixes⁣
Not around extremes⁣
Not playing peoples insecurities⁣

Real health requires three pillars working together:⁣

Internal health 🦠🩸⁣
Mental and emotional safety 🧠⁣
Physical strength and structure 💪⁣

𝗥𝗲𝗺𝗼𝘃𝗲 𝗼𝗻𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘁𝗵𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲𝘀⁣

This post isn’t here to scare you.⁣

It’s here to protect you from repeating the same loop so many people fall into every January.⁣

Your body isn’t the enemy⁣
Your symptoms aren’t weakness⁣
They’re information 🚨⁣

And if you’re serious about changing your life this year, the work starts with understanding not punishment.⁣

You don’t need to go harder > you need to go smarter⁣

And you deserve to do this without destroying yourself.⁣

Jamie⁣

29/12/2025

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗵𝗲𝗮𝗹𝘁𝗵 🩸⁣

We don’t and that’s the difference…⁣

When someone comes to us, we don’t start with protocols, supplements or rules, we start with you.⁣

👉 Your symptoms⁣
👉 Your history⁣
👉 How you see your body⁣
👉 What you’ve tried⁣
👉 What hasn’t worked⁣
👉 What you’re scared of repeating⁣

That’s your biased data and it 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 💯.⁣

It tells us how your health has felt, not just how it looks on paper.⁣

But empathy without structure is reckless and that’s where most people get stuck.⁣

This is why 𝗯𝗹𝗼𝗼𝗱 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 🩸.⁣

It gives us unbiased information.⁣

No opinions⁣
No narratives⁣
No guesswork⁣

Just your body, telling the truth about what’s actually going on right now.⁣

Inflammation 💥⁣
Gut health 🦠⁣
Hormones ⚖️⁣
Nutrient status 🥩⁣
Stress load 😡⁣
Metabolic health 🍬⁣
And much more⁣

That snapshot in time is what allows us to stop guessing and start supporting your body properly.⁣

And yes, DNA comes into this too 🧬.⁣

Blood work tells us where you are today.⁣

DNA tells us how your body was built to respond long-term.⁣

Some people are genetically prone to blood sugar issues⁣
Some to inflammation⁣
Some to poor detoxification⁣

Even if they “look healthy”.⁣

But here’s the key part 👇⁣

We deal with what’s happening now first and that’s why bloods come first.⁣

DNA refines the journey later.⁣

Throughout all of this, we:⁣

👉 Listen⁣
👉 Respect your health status⁣
👉 Acknowledge stress, mindset and emotional health⁣

But we don’t make decisions based on emotion alone…⁣

We combine lived experience with actual data.⁣

That’s how you treat someone as the unique, powerful individual they actually are. No:⁣

❌ One-size-fits-all⁣
❌ Masking symptoms⁣

Just clarity, structure and a process that actually is built around you.⁣

If you’re ready to stop guessing and start understanding your body, then drop us a 𝗗𝗠 with the word “𝗛𝗘𝗔𝗟𝗧𝗛”⁣

𝗔𝗻 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘄𝗲𝗲𝗸 𝘁𝗵𝗶𝘀 𝘁𝗶𝗺𝗲⁣⁣👉 Another temporary move⁣👉 New routines⁣👉 New experiences⁣👉 And another reminder that build...
27/12/2025

𝗔𝗻 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘄𝗲𝗲𝗸 𝘁𝗵𝗶𝘀 𝘁𝗶𝗺𝗲⁣

👉 Another temporary move⁣
👉 New routines⁣
👉 New experiences⁣
👉 And another reminder that building something meaningful isn’t always an overload of dopamine…⁣

It’s practical, emotional and human.⁣

We stayed consistent even without structure.⁣

Found gyms 💪⁣

Prepped food 🍲⁣

Walked A LOT 👟⁣

And explored 🏙️⁣

We celebrated Belinda who at 64 is proving that change has no age limit. Watching her become a much healthier and happier version of ourselves makes us 𝗘𝗫𝗧𝗥𝗘𝗠𝗘𝗟𝗬 proud.⁣

We closed out our final empowerment call of the year, breaking down blood work, gut health, joint pain, strength progress and mindset. A reminder of why this work matters so much 💯.⁣

We experienced Christmas differently this year. Warm weather, good food, great company and the realisation that tradition doesn’t have to look one way to feel special 🎄⁣

We also felt the distance this week. Missing family. Missing home. Jamie getting his usual time with Logan. Soph missing her sister and nieces. Holding gratitude and emotion at the same time 🙏.⁣

And amongst it all, we made sure to make time for us, because if we don’t protect that, nothing else works ❤️.⁣

We’ve been quietly planning what’s next for Coach Hayward, refining, building and creating with a goal in mind.⁣

And today marks another milestone: 𝗺𝗼𝘃𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗮 𝗽𝗹𝗮𝗰𝗲 𝘁𝗵𝗮𝘁 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝗵𝗼𝗺𝗲 🏡.⁣

This chapter is about foundations.⁣
Consistency.⁣
Patience.⁣
And trusting the process.⁣

As always, thanks for reading!⁣

Jamie & Soph

𝗠𝗲𝗿𝗿𝘆 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝗿𝗼𝗺 𝘂𝘀 𝗮𝘁 𝗖𝗼𝗮𝗰𝗵 𝗛𝗮𝘆𝘄𝗮𝗿𝗱 🎄⁣⁣Yes… this is an AI-generated photo 🤖.⁣⁣No, we don’t own Christmas jumpers.⁣N...
24/12/2025

𝗠𝗲𝗿𝗿𝘆 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝗿𝗼𝗺 𝘂𝘀 𝗮𝘁 𝗖𝗼𝗮𝗰𝗵 𝗛𝗮𝘆𝘄𝗮𝗿𝗱 🎄⁣

Yes… this is an AI-generated photo 🤖.⁣

No, we don’t own Christmas jumpers.⁣
No, we don’t own Christmas hats.⁣
And no, we absolutely do not have a Christmas tree.⁣

Why?⁣
Because, we’re in Dubai.⁣
It’s about 20+ degrees.⁣
We own vests, shorts… and that’s about it.⁣

We haven’t even moved into our new place yet, so instead of stressing, we let AI dress us up, filter us heavily and make us look far more put together (and festive) than we actually are.⁣

So here it is… Our very Dubai Christmas card 🎅.⁣

On a serious note though, Christmas is about people, not perfection.⁣

Be present with your loved ones.⁣
Stay grounded.⁣
Enjoy yourself without losing yourself.⁣

You don’t need to be “on plan”.⁣
You don’t need to panic.⁣
You don’t need to fear food.⁣

𝗦𝘁𝗮𝘆 𝗶𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗻𝗱 𝘆𝗼𝘂’𝗹𝗹 𝗯𝗲 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗳𝗶𝗻𝗲.⁣

Wishing you all a calm, happy and healthy Christmas ❤️⁣

Jamie & Soph

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My Philosophy

My name is Jamie Hayward and I am the founder of HF Physique. I am extremely passionate about helping people transform their lives through fitness and healthy lifestyle changes.

How do I do this? I provide you with a personalised online programme that is tailored specifically to your needs and goals. Whilst being coached by me, there are no gimmicks or fads: I don’t offer or believe in quick-fix solutions. I focus on helping you understand the importance of exercise and nutrition and how they affect your health and performance.

I use training methods that are suitable for anyone regardless of age, training experience or current fitness levels – so there is no excuse! The only thing I ask is that you commit as much as you can to the process so you can achieve the best possible results.

Jamie Hayward HF Physique 07494 099244 support@haywardfitness.co.uk www.haywardfitness.co.uk