Sober AF Coaching

Sober AF Coaching Empowering high-achieving women to reclaim their joy, sober! Linktree: https://linktr.ee/thesobercoachaf 20 years of drinking alcohol… every… single…. DAY…. Yes.

Enough was enough. My daughter had whipped off to Uni and that’s when it hit me…
Who am I? What is the point of me? I’ve been a mum for 20 years, and this had become my sole purpose in life. And in a switch, it dawned on me. I had been stuck in the ‘mum’ rut, with drinking wine as my only hobby and that every plan I made would revolve around the opportunity for a large glass of New Zealand Sauvignon (or I’ll take whatever crappy wine they have on offer!). I would cancel plans (or not make any) if it involved me needing to drive, ‘I can’t afford a taxi, all that valuable wine money spent on just getting to and from a place. Just stay home and you can afford to drink more. I’ll do that. That is far more sensible.’

It was embarrassing at new jobs, or where you are a willing participant in group training sessions, and then the circle of doom kicks off where you would have to take it in turns to introduce yourself and say something interesting about yourself. I would cringe at every step closer it got to being my turn. ‘What would I say?’, ‘what are my hobbies? What is interesting about me?’

The circle of doom would be closing in on me, heat rising through every fibre of my being. Anxiety ridden. I couldn’t exactly answer ‘well, my fun fact is that in the last 20 years I have probably spent over £100k on alcohol… boom!’ while being left hanging with my high five hand in the air and no doubt 20 shocked faces all staring at me, not knowing what to say or do next. I wasn’t convinced that was quite the answer the trainer at the front of the room was looking for. I soon realised that my interesting fact would generally be my daughters interesting fact, the fact she was at University, or was able to speak several languages. Because I had none of my own. I feel quite sad when I think about it. So zero interests or hobbies, coupled with the realisation that I have no real purpose in life… it was time to take long hard look at myself and my life. What I have just realised is that frightening calculation above, the amount I have likely spent on alcohol over the last 20 years could have bought me a house. I’m just going to let that sink in for a moment….
8 months later after a whole load of self-care, an abundance of self-love, re-investing wine tokens into self-development and training as a life coach, pending NLP Practitioner and Hypnotherapist, I want to help others in the same place that I was, in transforming into a life they no longer feel the need to escape from. This is where Sober AF was born and my journey into helping others begins.

Have you ever heard of Sober Companionship?Most people haven’t, but once they understand what it is, they often say, “Th...
16/01/2026

Have you ever heard of Sober Companionship?

Most people haven’t, but once they understand what it is, they often say, “That’s exactly what I need.”

Sober Companionship gives you consistent, confidential support while you’re changing your relationship with alcohol, without judgement, pressure, or doing it alone.

It’s for women who want accountability, someone to check in with, and a steady voice to help them stay on track.

And now, I’m offering it in three simple tiers so you can choose the level of support that fits your life:

🔹 Bronze — “Low cost, low effort”
Gentle accountability and regular check-ins for those who want support without calls.

🔸 Silver — “The sweet spot”
Weekly guidance and consistent accountability, the perfect balance of structure and support.

🟡 Gold — “The premium anchor”
Deeper transformation, closer contact, and a higher-touch level of support for women ready for real change.

If you’re curious about what Sober Companionship looks like in real life or you’d like details on the different tiers, just drop the word COMPANION below or send me a message.

You don’t have to do this alone.

Support changes everything. 💙

😩 Struggling with overeating when stress hits?Christmas can be the perfect storm: emotion + stress + endless food.If you...
13/01/2026

😩 Struggling with overeating when stress hits?

Christmas can be the perfect storm: emotion + stress + endless food.

If you want to break the cycle of:
➡️ “I’ll start again in January”…
➡️ Eating to cope with stress or loneliness…
➡️ Feeling out of control with food…

I’m offering a 4-session coaching package for £100 to help you:
✔ Rebuild a healthier relationship with food
✔ Stop emotional eating loops
✔ Understand what triggers the behaviour
✔ Feel in control, not restricted
✔ Start the new year feeling empowered, not guilty

Message me “FOOD” for a place.

Alcohol & DisconnectionAlcohol is often sold as the key to connection.Yet so many people lie in bed at night feeling lon...
11/01/2026

Alcohol & Disconnection
Alcohol is often sold as the key to connection.

Yet so many people lie in bed at night feeling lonely in a full house.

Missed conversations. Half-remembered moments. Emotional distance.

If you’re ready for a more present January, my 30-day online Dry January reset supports change without shame. Message me or visit my website.

30-Day Reset Programme — Only £19.99Instant access. Simple. Supportive. Designed to help you feel calmer, clearer, and b...
09/01/2026

30-Day Reset Programme — Only £19.99

Instant access. Simple. Supportive. Designed to help you feel calmer, clearer, and back in control of your habits and choices.

Inside, you’ll find:
✨ Short daily videos
✨ Practical tools to manage cravings
✨ Emotional regulation support
✨ Mindfulness techniques you can actually stick to
✨ Confidence for social situations
✨ A clear 30-day roadmap — so you’re never doing this alone

The programme is broken into four focused modules:
1️⃣ Awareness & reconnecting with your “why”
2️⃣ Self-care and building supportive routines
3️⃣ Managing triggers and everyday challenges
4️⃣ Mindfulness, confidence, and navigating social situations

A gentler way to reset and feel better in just 30 days.
👉 https://charlieemerson.podia.com/black-friday-30-day-programme

Want to drink less in January, without feeling restricted or judged?Introducing my 30-Day Reset Course — only £19.99, in...
06/01/2026

Want to drink less in January, without feeling restricted or judged?

Introducing my 30-Day Reset Course — only £19.99, instantly accessible, and designed to help you feel more in control of your habits, emotions and choices.

You’ll get:
✨ Daily videos
✨ Tools for cravings
✨ Emotional regulation strategies
✨ Mindfulness practices
✨ Social confidence skills
✨ A full 30-day structure so you don’t have to figure it out alone

The course is split into four powerful modules:
1️⃣ Building Awareness & Finding Your Why
2️⃣ Self-Care & Support Systems
3️⃣ Coping Strategies & Managing Triggers
4️⃣ Strengthening Mindfulness & Social Confidence

Ready to feel better in 30 days?
https://charlieemerson.podia.com/black-friday-30-day-programme

Feeling overwhelmed as we head into the New Year?If this time of year leaves you anxious, exhausted, triggered, or stuck...
04/01/2026

Feeling overwhelmed as we head into the New Year?

If this time of year leaves you anxious, exhausted, triggered, or stuck in old habits… you’re not alone.
And you don’t have to just “get through it” on your own.

For January only, I’m offering a special 4-session coaching package for £100.

Together, we can work on whatever you need most right now:
✨ Anxiety & overwhelm
✨ Mindful drinking / reducing alcohol
✨ Overeating & emotional eating
✨ Grief & loneliness over the holidays
✨ Money mindset & financial stress
✨ Or simply finding your footing again before the new year

These four sessions are designed to give you relief, clarity, and control quickly — so you start 2026 feeling lighter, stronger, and more grounded.

If you're ready for a reset, message me “I’M IN” and I’ll send the details.
Limited spaces because this is 1:1.

01/01/2026

Happy New Year ✨

A new year doesn’t have to mean pressure, perfection, or big promises.
It can simply be a fresh chapter.
An opportunity to choose yourself.
To protect your peace.
To create a life that feels calmer, clearer, and more aligned with who you’re becoming.
If this is the year you prioritise your wellbeing, your joy, and your clarity, you’re in the right place.

Here’s to a year of intention, growth, and empowered choices.

Happy New Year!

Holiday reminder 🎄No explanations needed.No pressure required.Just respect.                                             ...
30/12/2025

Holiday reminder 🎄
No explanations needed.
No pressure required.
Just respect.

Mindful Drinking Over Christmas & Dry JanuaryChristmas doesn’t have to be a write-off before Dry January begins.Mindful ...
29/12/2025

Mindful Drinking Over Christmas & Dry January
Christmas doesn’t have to be a write-off before Dry January begins.

Mindful drinking is about awareness, not rules. Pausing. Noticing.

If you’re thinking about a January reset, feel free to DM me or explore my 30-day online course.

Remembering Christmas Our children won’t remember the wine or the drinks.They’ll remember our faces, our attention, and ...
28/12/2025

Remembering Christmas
Our children won’t remember the wine or the drinks.

They’ll remember our faces, our attention, and how present we were.

The excitement. The laughter. The moments that didn’t rush by.

Change doesn’t have to be dramatic, sometimes it’s simply choosing to be here.

If Dry January is on your mind, my 30-day online reset focuses on clarity, energy, and emotional wellbeing. You’re welcome to DM me or visit my website.

Alcohol & Family FeudsFor many people, Christmas isn’t calm or joyful, it’s emotionally charged.Alcohol can amplify long...
27/12/2025

Alcohol & Family Feuds
For many people, Christmas isn’t calm or joyful, it’s emotionally charged.

Alcohol can amplify long-standing family dynamics, sharp words, and unresolved conflict.

If you feel on edge, drained, or emotionally unsafe, you’re not failing, you’re responding to your environment.

Change sometimes starts with recognising what isn’t working anymore.

If you’re considering a different relationship with alcohol or a calmer January, my 30-day online reset offers supportive space for change. DM me or visit my website for details.

This Christmas…If someone says no to alcohol,That’s the answer.                                                         ...
26/12/2025

This Christmas…
If someone says no to alcohol,
That’s the answer.

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