Linda Greeff : Pocket Cancer Support

Linda Greeff : Pocket Cancer Support I am a oncology /palliative care social worker in South Africa with a passion for cancer advocacy
CV Basil Bloch.

Master’s-level Oncology and Palliative Care Social Worker, ovarian cancer survivor, with 40+ years’ experience in psychosocial support, advocacy, training, and patient-centered cancer care. ACADEMIC DETAILS:

SCHOOL:
Tygerberg High School, Parow, Cape Town

UNIVERSITY TRAINING :
BA Social Work University of Stellenbosch - 1975
BA Hons Social work University of Stellenbosch - 1976
Masters Mental Health University of South Africa - 1984

3. EMPLOYMENT EXPERIENCE: in brief since qualification

Internship:
Weskoppies Psychiatric Hospital - 1979

• Mental Health and psychiatric social work in the private welfare area and public sector hospital setting.
• CANSA (Cancer Association of South Africa) Western Cape social work coordinator and consultant 1983-1991
• Social work private practice 1991-1997 - specialising in Oncology social work.
• GVI oncology services: Oncology Social worker & Coordinator
1997-2002
• GVI Oncology Human Resource Manager & Head of Psycho-social services currently
PROFESSIONAL REGISTRATION AND MEMBERSHIPS

• South African Council for Social Services Professional (SACSSP)

• South African Social Workers in Private Practice Association (SASWIP)

• South African Oncology Social Work Association (SAOSWA)

• Pan African Psycho Oncology Society (PAPOS)

• Member of AFRICAN ORGANISATION FOR RESEARCH AND
TRAINING IN CANCER (AORTIC)

• Member of the American Oncology Social Work Society (AOSW)

• Member South African Oncology Social Work Association (SAOSWA) National Chairperson of SAOSWA since 2002 to the 2010






INTERNATIONAL Conferences attended

Hamburg UICC Conference 1990 - Presented a Poster on the “I Can Cope Program” Implementation in South Africa

Lucerne UICC Psycho Social Aspects of Breast Cancer 1996

New Orleans AOSW (American Oncology Social Work Society Conference) 1999

Ghana (Accra) Aortic Meeting 2003 - Presented a paper re the “Hoping is Coping” group work program in the GVI Practices in South Africa

IPOS Conference Copenhagen 2004: Keynote Speaker

Austin, Texas, (American Oncology Social Work Society Conference) 2005

AACR (American Association for Cancer Research) Survivor Advocate program, Los Angeles 2007

World Cancer Summit, Ireland, Lance Armstrong Foundation 2009

American Cancer Society, Skills building workshop, Accra, Ghana 2009

UICC conference China 2010 as an invited guest of the American Cancer Society

American Cancer Society UN Special Meeting briefing as Cancer Ambassador for South Africa – New York City 2011

Icon conference 2012 Durban

Aortic Conference Durban 2013

Advocacy Leaders meeting Casablanca Morocco 2013

UICC conference Melbourne Australia 2014


ADDITIONAL TRAINING COURSES

• Extensive Narrative training in a Study group with Dr’s Suzanne Shuda and Elize Morkel.
• Attendance of two intensive workshops with Michael White of Dulwich Narrative Therapy Centre, Australia
• Workshop with David Epson re narrative practices with Children
• Play therapy training Dr Gary Landert (USA)
• Therapeutic Hypnosis training, Wellness Institute USA
• Workshops on Grief and Bereavement issues
• Training in Filial Therapy
• Common Shock workshop- Kathe Weingarten from the USA
• Advocacy Training USA 2007
• Advocacy training Livestrong and ACS 2010 and 2011 in South Africa
• Narrative training 2013, 2014 Elize Morkel

Career achievements:

• Development and pioneering “I Can Cope Program” for cancer patients and families in South Africa and Namibia.
• Presentation at Hamburg Conference in 1990
• PAPOS Conference, Pretoria 2003
• Launched the first Cancer Survivors Day in South Africa
o Rolled it out as a National Program, currently in its 5th year

• Contributed to Cancer text book edited by Prof Basil Bloch
o Gynaecological Cancers; Ed Prof. Maskew Miller: 1994
• Development of the Hoping is Coping support program for people living with cancer.
• Received the CANSA - Mariette Loots Award for contribution to developing services for cancer patients and their families in 1989 for the developing of the “I can Cope” cancer group work program.
• Development of in-house training program for radiographers, oncology nurses, administrative staff and oncology social workers
• Co-Founder of the South African Oncology Social Work forum in 2000 after attending the American Oncology Social work Conference in New Orleans in 1999. Current Western Cape Regional Chairperson of SAOSWA.
• Co-Founder and Director of People Living with Cancer organisation in South Africa (www.plwc.org.za & www.cancerbuddies.org.za
• Development of GVI in-house oncology focused training programs for staff development in soft skills for all occupational groups.
• Established Patients centered care model and standards of care within GVI oncology as well as implementing dedicated training programs in this regard.
• Initiated and coordinated the GVI introductory psychosocial skills building training programs that GVI oncology presents for all healthcare professionals; to assist with building interpersonal skills of health care staff, enabling them to deal with the emotional issues of caring for cancer patients and their families.
• Initiated and implemented the National Cancer Survivors day concept in South Africa that is being celebrated throughout SA since 2000 that is now part of the health Calendar of South Africa
• Facilitates the Cancer Buddy support group in Cape Town since 2008 monthly
• Has presented numerous talks at National Cancer conferences
• Has attended and presented at International Cancer Conferences in Africa (2) , USA (4) and Europe (5) between 1994-2012 UICC conferences in China(2010) and Melbourne (2014)
• Participated on the 1st Patient survivor Forum held steering committee during May 2011 who hosted the Voice of Cancer survivors Forum in South Africa to improve cancer advocacy initiative in South Africa
• Currently conducting Photovoice research project with Dr Lynn Edwards for PLWC that was ethically approved by the MRC 2014/2015



Articles Published and other contributions

• The role of counselling in the care of cancer patients and their families; CME (Continuing Medical Education), 1998, Vol16, No5, P415-419
• Making a difference: The multidisciplinary team approach in cancer care; Mrs Linda Greeff & Dr Leon Gouws; The Specialist Forum - October 2003
o Contributed a chapter in a Gynaecological Cancer Handbook Gynecological Cancers; Ed Prof. Maskew Miller: 1994
• Tumori, a Journal of Experimental and clinical Oncology
3RD International Cancer Control Congress Monograph, September –October 2009 p 584

Post 20The vision is simple yet profound: a cancer care system where every patient receives medical treatment, psychosoc...
30/03/2026

Post 20
The vision is simple yet profound: a cancer care system where every patient receives medical treatment, psychosocial support, and coordinated multidisciplinary care — regardless of where they are treated. Establishing national standards is the first step toward that future.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa



If you want, I can also help you craft 3–4 very strong “policy advocacy posts” designed specifically to influence regulators, funders, and professional bodies (these usually work well on LinkedIn and in professional forums). Here are four stronger policy-focused advocacy posts. These speak directly to regulators, professional bodies, and healthcare leaders, positioning psychosocial oncology as a necessary standard within national cancer care policy.

Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa



Policy Advocacy Post 1 — Establishing National Care Standards

Cancer care in South Africa has reached a moment that calls for structural evolution. Medical excellence alone cannot carry the full weight of the cancer journey. Patients and families navigate psychological distress, family disruption, financial strain, and existential uncertainty from diagnosis through survivorship or end-of-life care.

For this reason, psychosocial interventions must be formally recognised as a core clinical component of oncology services across the country.

The development of national care standards through the South African Medical Association and the South African Bureau of Standards would ensure that multidisciplinary, whole-person care becomes the norm rather than an uneven privilege.

This is not about adding services.
It is about aligning oncology care with the lived reality of patients.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

Post 19Advocating for psychosocial care standards is ultimately about dignity. It ensures that patients are seen, heard,...
29/03/2026

Post 19
Advocating for psychosocial care standards is ultimately about dignity. It ensures that patients are seen, heard, and supported during one of the most vulnerable periods of their lives. Holistic oncology care must become the national expectation — not the exception.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

Post 17Changing care standards requires collective advocacy from clinicians, social workers, psychologists, nurses, and ...
27/03/2026

Post 17
Changing care standards requires collective advocacy from clinicians, social workers, psychologists, nurses, and patient organisations. Multidisciplinary collaboration is the backbone of effective cancer care. When psychosocial professionals are fully integrated into oncology teams, patient outcomes and dignity both improve.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa



Post 18
The future of oncology care in South Africa must include stronger communication practices across all cancer services. Patients deserve clear explanations, emotional support, and guidance through complex decisions. Psychosocial care helps bridge this gap — ensuring that treatment plans are understood, supported, and sustainable for patients and families.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

26/03/2026

Post 14
The reality is clear: cancer does not only affect the body. It disrupts identity, family systems, financial stability, and emotional well-being. If care standards are to reflect the lived reality of patients, psychosocial interventions must be embedded across oncology services — from diagnosis through survivorship or end-of-life care.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa



Post 15
South Africa has the clinical expertise and compassionate professionals needed to deliver holistic cancer care. What is required now is structural recognition within national care standards. When psychosocial care becomes a defined component of oncology services, we move closer to a healthcare system that truly serves the person, not only the disease.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa



Post 16
Equity must sit at the centre of cancer care reform. Psychosocial interventions, counselling, family support, and care navigation should be available to all patients — whether treated in private hospitals or public sector clinics. Holistic care is not a luxury; it is a standard of humane medicine.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

25/03/2026

Post 13
A truly patient-centred cancer system requires more than excellent medical treatment. It requires communication that is honest, compassionate, and continuous. Psychosocial professionals play a crucial role in helping patients understand their diagnosis, navigate treatment decisions, and support families through uncertainty. This must become part of national care standards.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

Post 12Advocacy is urgently needed to reshape cancer care standards in South Africa. Holistic care must not remain avail...
23/03/2026

Post 12
Advocacy is urgently needed to reshape cancer care standards in South Africa. Holistic care must not remain available only to those with medical aid. Patients in the state sector deserve the same level of psychosocial support, clear communication, and multidisciplinary care coordination throughout their cancer journey.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

Post 11Cancer care standards in South Africa must evolve. Treatment protocols cannot remain purely biomedical while pati...
22/03/2026

Post 11
Cancer care standards in South Africa must evolve. Treatment protocols cannot remain purely biomedical while patients and families carry the emotional, social, and financial burden alone. National care standards should formally integrate psychosocial interventions along the entire trajectory of care. Leadership from the South African Medical Association and the South African Bureau of Standards could help anchor a new benchmark for whole-person oncology care.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

Morning peace in my garden , what a blessing
19/03/2026

Morning peace in my garden , what a blessing

Post 5Patient-centred care means seeing the person behind the diagnosis. Psychosocial interventions support decision-mak...
14/03/2026

Post 5
Patient-centred care means seeing the person behind the diagnosis. Psychosocial interventions support decision-making, resilience, family functioning, and dignity through serious illness. Establishing national standards through the South African Medical Association and South African Bureau of Standards would anchor whole-person care firmly within South Africa’s healthcare framework.



Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

13/03/2026

linda

13/03/2026

Post 4
If we want healthcare that heals rather than merely treats, psychosocial support must be woven into the system. Anxiety, depression, caregiver strain, and existential distress affect treatment adherence and quality of life. National standards from the South African Medical Association and South African Bureau of Standards can ensure psychosocial care becomes part of routine oncology care — not a luxury.

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Alliance@Mediclinic Southern Africa@BALD and Beautiful - Hatsbylori@Panorama Centre for Surgical Oncology@NETSAS:Neuro-Endocrine Tumor Southern Africa SupportSouth African Social Work Forum@Salomé Meyer@Cancercare South Africa

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