Our Story
Our story began in 2014 when entrepreneurs Nick Stein, Richard Frankel & Herschel Aronstan came across an Australian-born organic bamboo clothing & underwear brand and decided to bring it to our South African shores. Boody was the first ethically sourced and environmentally friendly product they introduced, but it wasn’t long before they realised that they were not alone in their passion for the environment and that more and more South Africans were looking for eco-responsible products.
As the level of eco-consciousness began to rise on a global scale, it was clear that South African consumers were becoming more concerned about how brands are being manufactured and the effects they have on our planet - and thus the complementary juncture between our zest for the eco-retail market and the environmentally-altruistic desire of the people was founded as the vision out of which Loved by Nature was born. It was at this point that the duo became hooked on sourcing more natural products that are healthier for our bodies and kinder to our environment.
Nick, Richard & Herschel are passionate about living out what they believe and continue to source and add eco-friendly products that you can trust and have been tried and tested (cruelty-free) before making them available on the Loved by Nature online store and the Southern African market at large.