Pure Health & Wellness

Pure Health & Wellness Health & Wellness for Body, Soul and Spirit

New at Pure Health & Wellness ! Locally made tallow based soaps, Boerseep etc! Come and have a look (smell)! 😜Hand & Lan...
27/03/2026

New at Pure Health & Wellness ! Locally made tallow based soaps, Boerseep etc! Come and have a look (smell)! 😜
Hand & Land nursery, 46 Louw street (across Hoër Volkskool)

MORE THAN JUST DIGESTIVE SUPPORT Feeling bloated, uncomfortable, or just “off”? When your gut feels out of sync, it need...
26/03/2026

MORE THAN JUST DIGESTIVE SUPPORT

Feeling bloated, uncomfortable, or just “off”?
When your gut feels out of sync, it needs more than maintenance. Rawbiotics GUT supports digestive balance with live, liquid probiotics that reach your gut more effectively, helping regulate digestion and restore comfort over time.

Feel the difference from within with Rawbiotics GUT.

20/03/2026
Acne anyone? Available at Pure Health & Wellness  Hand & Land
20/03/2026

Acne anyone? Available at Pure Health & Wellness Hand & Land

Boost your child's immunity before the winter starts!
07/03/2026

Boost your child's immunity before the winter starts!

1. What exactly is Amaranth – and why is it a “pseudo – grain? Amaranth looks and cooks like a grain, but it is not a tr...
05/03/2026

1. What exactly is Amaranth – and why is it a “pseudo – grain?
Amaranth looks and cooks like a grain, but it is not a true cereal grain like wheat, barley or rye. Scientists call it a pseudo – grain because:
• It comes from a broadleaf plant, not a grass species (unlike wheat, barley & rye)
• It is naturally gluten – free
• It is a complete protein – super food – contains all nine essential amino acids
• Amaranth naturally has high lysine amino acid, which makes its protein profile closer to legumes and animal protein
• It behaves like a grain on cooking, baking and milling
Because of this unique structure, Amaranth is more complex than normal grains, especially when it comes to laboratory testing. Normal gluten tests were NOT originally designed or validated to work with Amaranth.

2. Why can Amaranth cause reaction in some people?
Although Amaranth contains no gluten, it contains complex plant protein and some of these proteins may irritate sensitive individuals.
Potential causes of reaction:
• High lysine and albumin content
• Naturally occurring lectins and bioactive compounds
• Allergic sensitivities
These reactions do not involve gluten. They are like how some individuals reacts to chickpea four, quinoa or legumes

3. Why can Amaranth produce a false positive in gluten tests?
This is a very important point.

Most gluten tests – including the ones used by many commercial labs, particularly the R5 Sandwich ELISA – are designed around wheat – type gluten proteins ( wheat gliadin peptides)

The challenge is:
* Amaranth proteins can share surface resemblance to gluten epitopes
• The commonly used R5 Sandwich ELISA test kit can mistake these proteins ( proline/ glutamine motifs) to “look like gluten” . It means the test antibody detected a similar peptide pattern.
• Laboratories must perform matrix validations to check for cross -reactivity
• Without matrix validation, a gluten test may incorrectly detect Amaranth storage proteins and certain peptide fragments that mimic prolamins.
• This leads to false positives or inflated gluten readings

New at Pure Health & Wellness!Healthy snacks and energy drinks! No artificial colours and flavours added. Cane sugar fre...
25/02/2026

New at Pure Health & Wellness!
Healthy snacks and energy drinks! No artificial colours and flavours added.
Cane sugar free, made from Beet sugar with slow energy release. No sugar spikes! And it tastes awesome!

25/02/2026

Results speak for themselves 🙌✨

After just 11 days, our client is already seeing noticeably less hair fall — and she wasn’t even using our Olive Hair Growth Shampoo yet! We first cared for her sensitive scalp with our Baby’s Breath formula, proving that gentle, intentional care truly works.

Real clients. Real results. Real growth. 🌿💛

🛒Shop online: www.myrtleproducts.co.za
📲Enquiries & personal advice: WhatsApp 083 9488 560

We believe in building personal relationships with our clients and gladly assist with questions, guidance, and product suggestions. 🤍

Have a testimony or results to share? We’d love to celebrate your hair journey with you — send it through!

Gee vir jou kind ñ akademiese voorsprong in 2026!
24/01/2026

Gee vir jou kind ñ akademiese voorsprong in 2026!

15/12/2025
New on the shelf at Pure Health & Wellness !Whey protein 400g @ R265Whey protein 800g @ R475Creatine monohydrate 200g @ ...
04/12/2025

New on the shelf at Pure Health & Wellness !
Whey protein 400g @ R265
Whey protein 800g @ R475
Creatine monohydrate 200g @ R185
Free from gluten, soya and added sugar!

WELLNESS WEDNESDAY!!!10% of everything in store! (Excluding Aim products)- whey protein concentrate - creatine monohydra...
25/11/2025

WELLNESS WEDNESDAY!!!

10% of everything in store! (Excluding Aim products)

- whey protein concentrate
- creatine monohydrate
- Pure primal products (collagen and tallow based products)
- Earthsap natural household cleansers and body products
- Raw honey
- Cooking tallow
- Macadamia oil
- Gideon milling flour
- Gluten free flour
- Celtic salt
- Willow wellness vitamines and supplements
- Natra-heal products
- Rawbiotics
- Release sce
- Myrtle hair care products
- Herbatint natural hair colour
- Natural orange laundry and cleaning products
- Boerseep
- 123 Blok myself natural sunscreen
And much more!

Address

46 Louw Street
Heidelberg
1441

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00
Saturday 09:00 - 13:00

Telephone

+27845112048

Website

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