19/09/2025
World Alzheimer’s Day – 21st September 2025 ...
World Alzheimer’s Day – 21st September 2025
September is dedicated as World Alzheimer's Month, and World Alzheimer’s Day is observed on 21st September each year. This year marks the 14th anniversary of this international campaign to raise dementia awareness and challenge stigmas and myths associated with the disorder.
The World Alzheimer’s Day theme this year is, “Ask about Dementia. Ask about Alzheimer's”. The theme focusses on encouraging meaningful discussions about dementia and Alzheimer’s to help overcome fear, anxiety and misconceptions. It also encourages those affected directly and indirectly by dementia to obtain information and engage with medical practitioners when the symptoms appear. The campaign aims to increase public awareness of these disorders and its impact on individuals, families, and communities by encouraging people to ask questions related to these disorders. Reducing stigma and myths such as ‘dementia is a normal part of ageing’ is a fundamental part of the campaign.
Research suggests that when individuals with dementia and their families are well prepared and supported, feelings of fear, disbelief, anxiety and anger are balanced by a sense of reassurance and empowerment.
Getting involved in the campaign does not have to be complex. If you or your loved one has been impacted by Alzheimer’s or other forms of dementia, simple initiatives such as sharing your experiences may help others feel less lonely and understood. Raising awareness on different social media platforms also helps promote the campaign and creates greater knowledge about the disorders.
Understanding how to respond to and support individuals with these disorders as well as their families is an important part of the campaign. There are many tips that can be accessed from online resources such as hashtag
Caring for individuals with Alzheimer’s and dementia is not just about tasks. It’s about making connection with the individual, it’s about promoting their dignity, and worth. It’s about listening with empathy and compassion. However, most importantly it’s about seeing the whole person through person-centred care, even when the memory fades. Mowana Communities NPC promotes the person directed support care approach in all their older persons facilities and recognises the unique needs, circumstances and preferences of all residents.
