IAB SA The Interactive Advertising Bureau of South Africa (IABSA) is dedicated to growing the online media & advertising industry in South Africa.

🔥 Great partnerships build great brands.When creativity meets trust, real magic happens.We’re thrilled to have Alex Gold...
12/11/2025

🔥 Great partnerships build great brands.

When creativity meets trust, real magic happens.

We’re thrilled to have Alex Goldberg, Creative Partner at Ogilvy South Africa, joining the upcoming IAB SA x Red & Yellow webinar: Agency–Client Partnerships: Models. Trust. Creativity.
Ranked #1 Creative Director in Africa & the Middle East at the 2024 One Show Awards, Alex has led world-class work across Volkswagen with a belief that creativity thrives when partnership, bravery, and mutual respect are at the core.

Together with Volkswagen Group Africa, Ogilvy represents one of the longest-standing agency–client partnerships in South Africa — a true testament to the power of long-term collaboration.

🎙️ Don’t miss Alex in conversation with Bridget Harpur (Volkswagen) and moderator Nkanyezi Masango, as they unpack what makes these partnerships tick — from trust and tenure to creativity under pressure.

Tune in ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

💡 Long-term trust. Shared ambition. Brave creativity.That’s the foundation of every great agency–client partnership.  Fe...
10/11/2025

đź’ˇ Long-term trust. Shared ambition. Brave creativity.

That’s the foundation of every great agency–client partnership. Few exemplify it better than Volkswagen Group Africa and Ogilvy South Africa, one of the longest-standing collaborations in the country.

We’re excited to have Bridget Harpur, Head of Marketing at Volkswagen Group Africa, joining the IAB SA x Red & Yellow webinar: Agency–Client Partnerships: Models. Trust. Creativity.

Bridget’s fearless approach to marketing and her commitment to creative collaboration have helped drive one of South Africa’s most iconic brands to new heights, proving that when clients and agencies truly trust each other, creativity flourishes.

🎙️ Joined by Alex Goldberg (Ogilvy South Africa) and moderator Nkanyezi Masango, this session dives into how trust, transparency, and courage unlock work that moves people and brands.

Tune in ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

Join IAB South Africa and Red & Yellow Creative School of Business for a powerful conversation on how agencies and clien...
06/11/2025

Join IAB South Africa and Red & Yellow Creative School of Business for a powerful conversation on how agencies and clients can collaborate better — and braver.

🎙️ Agency–Client Partnerships: Models. Trust. Creativity.
Featuring:
✨ Bridget Harpur – Head of Marketing, Volkswagen Group Africa
✨ Alex Goldberg – Creative Partner, Ogilvy South Africa
🎤 Moderated by Nkanyezi Masango – Creative Leader

They’ll unpack:
đź’ˇ The economics of collaboration
đź’ˇ The dynamics of long-term partnerships
đź’ˇ Creativity in a short-term world

Secure your seat today ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

📢 CALLING ALL CORPORATE CREATIVES. The IAB Branded Entertainment and Content Marketing Committee needs your input on The...
04/11/2025

📢 CALLING ALL CORPORATE CREATIVES. The IAB Branded Entertainment and Content Marketing Committee needs your input on The Future of Branded Content.

In the next 3 minutes (yes, we timed it), you can help establish industry standards and define success in branded content. We’re looking at you marketers, brand strategists, media owners, and corporate content creators!

Take the survey and stand to win a R500 Takealot voucher: https://lnkd.in/dtcwFxu9

Call for NominationsThe IAB SA Transformation Council is looking for visionary leaders to help shape a more inclusive, e...
03/11/2025

Call for Nominations

The IAB SA Transformation Council is looking for visionary leaders to help shape a more inclusive, equitable, and forward-thinking digital industry in South Africa.

If you’re passionate about diversity, equity, and inclusion and have deep expertise in digital media and marketing, this is your opportunity to make a lasting impact.

Submit your nomination today and be part of the movement driving meaningful changeđź”— https://docs.google.com/forms/d/e/1FAIpQLSf05TmRfnZ0Ho3cpsPqrH8Vm0X6ZkKQP4QJIy0aK1XetoLTAQ/viewform

đź—“ Deadline: Monday, 10 November 2025, at 5 PM

29/10/2025

Is Transparency The Missing Link in South Africa’s Media Strategy?

For decades, media decisions happened behind closed doors, but the industry is changing fast. Join us on Thursday, 30 October at 11 am for a thought-provoking webinar to unpack the three phases of media transparency: the era of closed-door deals, today’s push for disclosure and tomorrow’s fully transparent future.

Together, we’ll explore how openness can unlock smarter strategies, break the cycle of “safe” choices, and drive real brand growth.

Save the date and get ready to rethink how transparency shapes the media landscape ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A #/registration

Transparency Fuels Strategic PlanningJoin us this Thursday, 30 October, at 11 am as we delve into how transparency fuels...
27/10/2025

Transparency Fuels Strategic Planning

Join us this Thursday, 30 October, at 11 am as we delve into how transparency fuels strategic planning with Chris Botha, Group Managing Director at Park Advertising.

In this thought-provoking session, Chris will unpack how openness in data, process and partnerships can unlock smarter media strategies, drive accountability and inspire growth across the industry.

Don’t miss this chance to gain insights into the ever-evolving media landscape. Register via the link ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A #/registration

The Push for Disclosure Join Troy Griffin, Marketing Lead at Core Group, on Thursday, 30 October at 11 am as he explores...
24/10/2025

The Push for Disclosure

Join Troy Griffin, Marketing Lead at Core Group, on Thursday, 30 October at 11 am as he explores how brands are redefining openness in the age of data-driven marketing.

Get ready for an honest conversation on what true transparency means for marketers today.

Don’t miss out, register today via the link ➡https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A #/registration

The Era of Closed-Door Deals is OverFor decades, media strategy decisions happened behind the scenes, but the demand for...
22/10/2025

The Era of Closed-Door Deals is Over

For decades, media strategy decisions happened behind the scenes, but the demand for transparency is changing everything.

Join Gordon Muller, Head Coach at The Media Coach, on Thursday, 30 October at 11 am as he unpacks how South Africa can move from “black box” decision-making to an open and data-driven future.

Save your seat today via the link ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A #/registration

Let’s Talk About Transparency…For decades, media strategy operated behind closed doors, but the game is changing.Join us...
21/10/2025

Let’s Talk About Transparency…

For decades, media strategy operated behind closed doors, but the game is changing.

Join us on Thursday, 30 October at 11 am for an insightful webinar on the evolution of media transparency, charting progress from the “black box” era to the future of open, data-driven decision-making.

Discover what true transparency looks like, why it matters now more than ever and how it could unlock bold new growth for South African brands.

🔗 Register now via link in bio ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A #/registration

Address

Johannesburg

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+2710 900 3338

Alerts

Be the first to know and let us send you an email when IAB SA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to IAB SA:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram