Dirk Booysen & Associates Inc. Clinical Optometrists

Dirk Booysen & Associates Inc. Clinical Optometrists We offer a full range of eye care services with strong emphasis on clinical care enabling early intervention and appropriate referral when needed.

The practice was established in 1986. It has since grown to a full scope optometric practice with the latest diagnostic equipment. Recent acquisitions include a Oculus Pentacam HR scanner for evaluation of the cornea and anterior segment of the eye, Ophthalmic technologies Incorporated spectral OCT/SLO combination imaging system for evaluation of the retinal nerve fibre layer and macula, as well a full photographic suite for anterior and posterior segment photography. Although our practitioners have diverse interests in the eye care field, their specialities include contact lenses, sport vision, paediatric optometry, ocular therapeutics and nutrition. We stock a large range of branded spectacle frames, contact lenses and solutions.

Is screen time leaving your eyes tired, dry, or strained?You're not alone. Digital devices are part of daily life — but ...
05/11/2025

Is screen time leaving your eyes tired, dry, or strained?

You're not alone. Digital devices are part of daily life — but your eyes don’t have to suffer for it.

Seiko SRC Screen anti-reflection coating is specially designed to help reduce glare while providing relief from screen-related eye strain.

🛡️ Stay protected and comfortable, whether you're working, streaming, or scrolling.

💿 The 2000s: Designer Brands and Digital Dreams(a.k.a. when eyewear got a tech upgrade)The 2000s brought a whole new era...
31/10/2025

💿 The 2000s: Designer Brands and Digital Dreams

(a.k.a. when eyewear got a tech upgrade)

The 2000s brought a whole new era for eyewear. It was the decade of sleek futurism, bold branding, and the rise of the designer frame. Everyone wanted specs that said status as much as style.

🖥️ Technology meets fashion.
Lightweight materials, memory metals, and high-tech lenses became the norm. Rimless and semi-rimless designs gave glasses a modern, futuristic edge.

👓 Designer takeover.
Luxury brands like Prada, Gucci, and Ray-Ban dominated the scene. Oversized logos on temples turned glasses into must-have fashion accessories.

📱 Digital generation.
More people were spending hours on screens, so lens coatings and protective treatments started gaining popularity. The idea of eye health and style working together began here.

🎬 Pop culture power.
From Paris Hilton’s bedazzled shades to Neo’s tiny Matrix Reloaded glasses, eyewear in the 2000s was all about identity and attitude.

The 2000s made glasses high fashion. They were futuristic, functional, and proudly branded for the world to see.

😎 The 1990s: Minimalism Meets Cool(a.k.a. when less became more)The 1990s traded wild color and oversized shapes for sle...
30/10/2025

😎 The 1990s: Minimalism Meets Cool

(a.k.a. when less became more)

The 1990s traded wild color and oversized shapes for sleek, simple, and effortlessly cool designs. It was the decade of calm after the 80s storm.

🕶️ Sleek and slim.
Frames became thinner, lighter, and more refined. Metal wire rims and narrow lenses defined the minimalist 90s look for everyone from celebrities to students.

💻 Tech meets trend.
With computers becoming part of everyday life, eyewear started balancing practicality with subtle sophistication. The focus shifted toward comfort, clarity, and understated design.

👑 Royal and relatable.
Princess Diana turned glasses into an emblem of quiet confidence. Whether at charity events or off-duty, her simple yet elegant frames became the picture of timeless style.

🎬 Pop culture icons.
From Keanu Reeves in The Matrix to Jennifer Aniston on Friends, 90s eyewear defined cool in every corner of pop culture.

The 1990s brought balance back to eyewear. Clean lines, neutral colors, and effortless sophistication shaped an era that valued simplicity and class.

🕶️ The 1980s: Bold Shapes and Bigger Attitude(a.k.a. when eyewear screamed confidence)The 1980s were loud, colorful, and...
29/10/2025

🕶️ The 1980s: Bold Shapes and Bigger Attitude

(a.k.a. when eyewear screamed confidence)

The 1980s were loud, colorful, and unapologetically extra. Fashion went wild, music was electric, and eyewear followed suit with frames that made sure nobody could miss you. ⚡

🎨 Shapes took over.
Square, geometric, and angular frames dominated the scene. Designers experimented with every silhouette imaginable. Bigger was always better.

🌈 Color explosion.
Bright reds, electric blues, and neon greens filled shop windows. Glasses were not just vision tools anymore. They were fashion statements.

🎬 Pop culture icons.
From Madonna’s chic shades to Tom Cruise’s aviators in Top Gun, the 80s proved that eyewear could define an entire look.

The 1980s turned glasses into a symbol of self-expression and power. They were bold, fearless, and full of attitude.

29/10/2025

See Clearly. Live Comfortably.

Step into the sun with confidence and let your lenses adapt instantly. ☀️

Seiko Sensity lenses automatically adjust from clear indoors to tinted outdoors — giving you perfect vision, comfort, and UV protection wherever the day takes you.

28/10/2025

✨ The 1970s: Bigger, Bolder, and Ready to Boogie

(a.k.a. when eyewear went disco)

The 1970s were loud, lively, and full of personality. From bell bottoms to bold frames, this decade was all about making a statement and owning it. 🕺

🕶️ Oversized everything.
Glasses got huge. Think tinted lenses, square shapes, and frames that practically doubled as accessories. The bigger they were, the cooler you looked.

🌈 Color and confidence.
Frames came in every shade of the rainbow. Amber, honey, and rose-tinted lenses gave wearers a warm, dreamy glow that matched the decade’s carefree energy.

🎶 Disco meets design.
Sunglasses sparkled under strobe lights while clear lenses paired perfectly with platform shoes and patterned shirts. Eyewear was no longer just an accessory. It was an attitude.

The 1970s celebrated self-expression and freedom through fashion. Glasses became part of the rhythm of the era, shining as bright as the disco ball above.

🌈 The 1960s: Color, Creativity, and Culture(a.k.a. when glasses got groovy)The 1960s were all about breaking rules, expr...
27/10/2025

🌈 The 1960s: Color, Creativity, and Culture

(a.k.a. when glasses got groovy)

The 1960s were all about breaking rules, expressing individuality, and seeing the world in a new way. Eyewear followed suit with bold colors, playful shapes, and pure creative freedom. ✨

🕶️ Bigger was better.
Oversized round frames and chunky plastics became the look. Think Jackie Kennedy and John Lennon, each defining an era in their own iconic way.

🎨 Color explosion.
Frames came in every shade imaginable. Bright blues, soft pinks, and translucent tones matched the energy of the decade.

✌️ Self expression took center stage.
Glasses became part of personal identity. Whether you were a free spirit, a thinker, or a trendsetter, there was a frame to match your vibe.

The 1960s made eyewear a symbol of culture and confidence. People were not just seeing clearly. They were seeing differently.

The 1950s: Cat Eyes and Hollywood Glamour(a.k.a. when glasses became the ultimate style statement)The 1950s were all abo...
24/10/2025

The 1950s: Cat Eyes and Hollywood Glamour

(a.k.a. when glasses became the ultimate style statement)

The 1950s were all about confidence, curves, and charisma. Glasses were no longer hiding behind function they were front and center in fashion. 💫

😻 Cat eye frames stole the spotlight.
Sharp, upswept corners and bold colors made these frames the must-have accessory of the decade. Stars like Marilyn Monroe and Audrey Hepburn made them iconic.

🎨 Design got daring.
Frames came in pastels, pearls, and rhinestones. Opticians weren’t just fitting lenses anymore, they were styling personalities.

🎞️ Hollywood influence.
Glasses appeared in every glamorous photoshoot and film, redefining beauty standards. For the first time, wearing specs meant you had flair.

The 1950s turned eyewear into pure fashion timeless, confident, and unapologetically bold.

🧳 The 1940s: Utility Meets Style(a.k.a. when glasses went to war and came back fashionable)The 1940s were practical but ...
23/10/2025

🧳 The 1940s: Utility Meets Style

(a.k.a. when glasses went to war and came back fashionable)

The 1940s were practical but powerful years for eyewear. With the world at war, glasses had to be tough, reliable, and ready for action. 💪

🪖 Military precision.
Glasses became part of official uniforms, designed for durability and comfort. Soldiers and pilots wore rugged frames that could handle anything — from high altitudes to battlefield conditions.

👓 The birth of the classic look.
After the war, the same sturdy designs made their way into civilian life. People loved the simple lines and smart appeal. This decade introduced shapes that would inspire styles for decades to come.

🎞️ From function to fashion.
Eyewear started to appear more in movies and advertising. It was no longer just about fixing sight. It was about framing character.

The 1940s proved that glasses could be both strong and stylish. They became a symbol of intelligence, focus, and quiet confidence.

22/10/2025

Ready for your next adventure,?

Whether you're out on the course, the trail, or just enjoying the outdoors, your lenses should move with you.
Seiko Curved Polarised lenses offer wide, wraparound clarity and comfort—available in both single vision and multifocal options to match your lifestyle.

🕶️ The 1930s: The Birth of Sunglass Cool(a.k.a. when glasses stepped into the spotlight)The 1930s were when eyewear went...
22/10/2025

🕶️ The 1930s: The Birth of Sunglass Cool

(a.k.a. when glasses stepped into the spotlight)

The 1930s were when eyewear went from functional to full-on fabulous. People no longer wore glasses just to see better. They wore them to be seen. 😎

☀️ Sunglasses hit the mainstream.
Movie stars in Hollywood started rocking tinted lenses, and suddenly everyone wanted a pair. Wearing shades wasn’t just practical, it was glamorous.

🎬 Enter the aviator.
Originally designed for pilots, the aviator frame became a style icon. Its teardrop shape, thin metal frame, and mirrored lenses screamed adventure and attitude.

💎 Design met confidence.
Plastic frames appeared for the first time, offering color and flair that metal couldn’t match. From tortoiseshell to crystal clear, eyewear finally had personality.

The 1930s gave us the beginning of celebrity eyewear culture and the timeless truth that a good pair of shades never goes out of style.

Address

248 Voortrekker Road
Krugersdorp
1739

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00
Saturday 08:00 - 12:00

Telephone

+27119541000

Website

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