30/09/2025
October is World Sight Month!
The South African Guide-Dogs Association launches the third annual Wear Your Shades Day
Campaign!
This initiative celebrates World Sight Month by raising awareness about the importance of eye health and generating vital support for individuals with visual impairments.
“Every year, our mission is to transform the lives of approximately 800 individuals through the
provision of Assistance Dogs and long-cane training,” says Pieter Van Niekerk, spokesperson
for the SA Guide-Dogs Association.
Van Niekerk, who is visually impaired and a proud Guide Dog owner himself, adds: “Wear Your Shades Day is a fun and powerful way for the public to take part in making a tangible difference for people living with disabilities.”
How to Get Involved
• Purchase a R20 sticker
• Online: Buy your digital sticker via the SA Guide-Dogs website at
www.guidedog.org.za.
• By Phone: Contact the Johannesburg or Cape Town offices to order stickers. Collect
them in person or have them delivered.
• At Stores: Stickers are available at participating retailers, including Pick n Pay
(selected stores), Spar (selected stores), Falco Milano, Big Blue, Pet World, and
BUCO Hardware.
• Wear your shades: On 17 October 2025, put on your coolest sunglasses and your
sticker to show your support and raise awareness about visual impairment and eye.
On Wear Your Shades Day, participants are encouraged to tag on social
media while wearing their shades and sticker and use the hashtag for a chance
to win exciting prizes.
For more information or to get involved:
Visit www.guidedog.org.za or email info@guidedog.org.za.
Media Enquiries:
Nicole Barros | NicoleB@Guidedog.org.za