13/02/2026
Valentine’s Day is changing, and so is the way we give.
From personalised gifts to luxury experiences, spending around Valentine’s Day is increasingly focused on meaning rather than tradition. Recent insights from the National Retail Federation (USA) point to a few clear trends shaping how people celebrate:
• Gifting is no longer just for romantic partners. Many people now buy for family, friends and even pets
• High‑value and bespoke gifts, including jewellery and luxury items, continue to feature strongly
• Experiences are increasingly valued over physical objects
With these trends in mind, it’s important to think beyond the moment of giving.
As Tarina Vlok, Managing Director at Elite Risk, advises, high‑value gifts should be protected from the moment they’re purchased, not weeks later. That means formally specifying items on your insurance policy, confirming they’re correctly valued, and ensuring cover is in place immediately.
Thoughtful gifting deserves thoughtful protection, so that special moments remain just that.
*Image by ASphotofamily on Freepik
BESPOKE WEALTH ASSET PROTECTION FOR THE DISCERNING
Wealth Asset Insurance from Elite provides a personalised and tailored solution to non-life insurance and personal risk management for people with sophisticated needs.