30/11/2025
ASH, THE NEXT AI “THERAPIST” About to Hit SA. 🤖💬 (and she is really good at her job)
If your tween or teen has ever yelled “You don’t get me!” 😅… this one’s for you.
More kids are turning to AI chatbots for emotional support before coming to us, their parents. The newest superstar? Ash, a TikTok-style “AI therapist” with 8 million downloads in just a few months and heading to SA soon!
What is Ash? 🌸
Ash is part of Character AI. Simply put that is a chatbot dressed up as a relatable “person” (big sister, gamer brother, soft-spoken aunt). It offers 24/7 therapy-style chats for about R200/month.
Why teens love it:
• No judgement
- The illusion of privacy
• No waiting lists
- No awkward human moments 🙃
What impressed us at Klikd:
• Ash is good at what 'she' does - accurate emotional validation that feels scarily human
• Ash was created using well-researched CBT techniques that challenge unhelpful thoughts. We did a trial run with a few 'problem scenarios (anxiety, social drama, exam stress) and 'she' was OUTSTANDING!
• It remembers past chats -yes, really - checks in on you every few days around your 'issue'.
But there were some red flags ⚠️
• Ash only pushes real-life help if your child uses high-risk language.
• Ash can become an emotional hiding place for teens.
• Ash has some sneaky upselling loaded after a few days of using it💸
Three Quick Conversation Starters 🗣️💛
Try these with your child:
• “Have you or your friends used apps like Ash?”
• “Why does talking to AI sometimes feel easier than talking to people?”
• “When is a chatbot helpful, and when do you think a real person is better?”
The Klikd Verdict 💬
Ash offers comfort and clever tools but the real healing still comes from human connection (funny that!).
Stay in the loop. 💛
Sarah & Pam