RHAC, Zimbabwe

RHAC, Zimbabwe Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from RHAC, Zimbabwe, Food consultant, Harare.

We Empower & Educate food entrepreneurs & Farmers to start & run successful food value addítion enterprises by offering comprehensive consultation and training services that promote the development of safe, high-quality, consumer-oriented food products.

Why Dumping Your Product on Supermarket Shelves Is Quietly Killing Your Food BusinessYesterday I was in PnP TM doing wha...
09/02/2026

Why Dumping Your Product on Supermarket Shelves Is Quietly Killing Your Food Business

Yesterday I was in PnP TM doing what I often do window shopping for intelligence.

I study shelves:
• New products
• Packaging choices
• Branding decisions
• What’s working
• And what’s quietly failing

And in the condiment aisle, I saw a product that stopped me. Beautiful branding. Clean, modern packaging. Looked premium. Honestly? I fell in love at first sight.

But then I noticed something unsettling…
Dust. Real dust. Not because the product looked bad but because nobody was picking it. And that’s when the real question hit me:

Why aren’t people buying this?

Here’s the uncomfortable truth many new food processors need to hear:

Getting your product into a supermarket is not the finish line. It’s the starting point.

Shelves don’t sell products. Confidence does. Consumers don’t buy because a product is sitting in a big supermarket.

They buy because they feel:
• Familiarity
• Trust
• Confidence
• Curiosity backed by assurance

When your brand is new, none of these exist yet. Yet many new processors believe this lie: “Once my product is in a big supermarket, it will sell itself.”

That thinking is borrowed from big brands and it’s dangerous. Big brands can drop a product and walk away because they are leveraging years of trust. You don’t have that luxury yet.

And here’s a principle too many ignore:

Don’t copy what big brands are doing now. Copy what big brands did when they were small.

Trying to behave like a big brand when you’re still small is one of the fastest ways to fail.

Because dumping a product without supporting it leads to:
• Slow shelf movement
• Poor reorders
• Expired stock
• Reduced visibility
• Damaged brand perception

The most dangerous part?

You start believing: “My product doesn’t work.”

When in reality…It’s not the product.
It’s the strategy.

Let me say this clearly: Your job as a food business owner does not end at the shelf. It ends at the consumer’s table and stomach.

Until someone has:
• Tried it
• Liked it
• Trusted it
• Bought it again

Your work is not done. And this is where many of you are stingy with the very thing that grows brands:

Sampling. Sampling is not a cost.
It’s an investment in trust.

When people taste:
• They buy with confidence
• They talk about it
• They recommend it
• They come back

You are new. Your product is new.
You must sweat for trust. That’s not personal. That’s business.

So Gamechanger…

Market your product.
Support it.
Push it.
Let people taste it.
Let people trust it.

Don’t dump it and leave it to the universe. Because the universe doesn’t sell food. Strategy does.

© RHAC ✓
Your Hook To More Value

Here to Disrupt • Redefine • Revolutionalize the Food Industry

Educate • Empower • Inspire • Elevate





FRIDAY POWER HOUR SESSIONS– YOUR WEEKLY GAMECHANGERThis year, we’re making sure everyone shows up, does more, and stays ...
30/01/2026

FRIDAY POWER HOUR SESSIONS– YOUR WEEKLY GAMECHANGER

This year, we’re making sure everyone shows up, does more, and stays productive. To make that happen, we’re introducing powerful, game-changing Friday Webinars — every single Friday, designed to educate, empower, and inspire you to run a successful and sustainable food processing business.

That’s 52+ webinars and 52+ hours of life- and business-changing learning. We’ll cover everything from value addition, quality control, financial management, and production planning — all the essentials to help you thrive.

Exciting, game-changing times are ahead — make sure you’re prepared. And don’t forget: the GameChanger Conference is on too!

Let’s show up, learn, and grow — together.

Hour
.Lead.LevelUp

A Big Lesson I Learnt at Church ...Gamechanger, as we start a new week, Let’s talk about the dangers of copying what oth...
01/12/2025

A Big Lesson I Learnt at Church ...

Gamechanger, as we start a new week, Let’s talk about the dangers of copying what others are doing and how it affects your brand. You never know, this could set your tone for the whole week.

So Gamechanger, stay with me and follow closely...

To explain this principle clearly, let me take you to what happened at my church today........

Let's go back to how it started... A few weeks ago, we invited a youth praise and worship choir to minister during one of our services.

They came…
They sang…

And there was this ONE song that shook the whole church. Everyone felt it.
It instantly became our favourite.
I’m telling you, it was the song of the week. I am not a prophet...but I am sure of this one thing....it was a song in everyone's heart throughout the week.

But that’s not where the story is

Fast forward two weeks later (that's today).

One of our own praise team members decided to lead the same song.

(Now, church people please help me with the right terms - led the song, sang the song..which is which)… Anyways whatever it’s called, if you know the correct term, just replace it quietly. You know what I mean. 😂

Anyways back to our story, so she started singing…

And the reaction?
Eish. At first people looked at her like she had just committed an abomination. No lies.

Later, yes, we warmed up to it…
But the song didn’t hit the same.
It didn’t shake the room like it did the day the visiting girl sang it.

Why?

Because instead of focusing on the message of the song…
We were comparing. Comparing her with the girl who sang it first.....And in our minds we were shouting copy cat 😂. Why?

We knew she wasn’t the one who introduced the song to us.
We knew she was repeating something that hit harder the first time.
So in our minds, it felt like she copied - (if you have a softer word, replace it, but copied fits just fine).

And what happened, also happens in life, the one who introduces something first is usually the one people remember. I am sure you can relate to this also.

This is the business lesson I’m trying to bring home.

So here is what copying does to your brand.....

1. People will always compare you to the one who did it first.
That means you’re not starting on level ground. You may have to climb twice as high just to be taken seriously.

2. People will subconsciously see you as “the second best.” It's their nature, there is nothing you can do about it.
That’s just how the human mind works. Unless you completely outdo yourself, the original will always hold a stronger position.

Let me give you practical examples to drive the point more deeper:

If you’re making juice, people will compare your product to Mazoe or Cascade.
If you’re making sausages, they’ll compare you to Colcom.
That's why you compete Pepsi with Coca-Cola
What other examples can you think of?

So what am I trying to say -even if there are other brands out there, the human mind clings to the first name & it recognises it as the “leader.”

And, let's be honest between you and the giant brand they already trust?
Most people will choose the giant.

That’s the danger of doing what everyone else is doing.

But hear me well…

I’m not saying reinvent the wheel.
I’m not saying throw away everything and start creating strange, unfamiliar products.

No.

I’m saying add your spice.
Add your flavour.
Add your twist.

Give people something they can point to and say: This right here… this is what makes this brand different.

Because I’m telling you - if my beautiful sister had changed something when she sang that song, even a little…
We wouldn’t have compared.
We would've simply enjoyed.

So Gamechanger, listen carefully:

People will always compare your product to what they know.

The first person to introduce something becomes the leader in the consumer’s mind - and people trust the leader.

So don’t just aim to be first in the market… Aim to be first in the mind.

Promote your product.
Be consistent. Be bold. And most importantly - be different in a way people can see, feel, and remember. BE YOU. HAVE YOUR UNIQUE BRAND VOICE I BEG YOU. I REALLY DO.

That’s how you stand out.
That’s how you win.
That’s how you become unforgettable.






©RHAC ✓ YOUR HOOK TO MORE VALUE

EDUCATE || EMPOWER || INSPIRE || ELEVATE

WHY SELL RAW WHEN YOU CAN SELL RICH?Dear Farmer,It’s time to rethink the way we farm. The future of agriculture isn’t in...
24/11/2025

WHY SELL RAW WHEN YOU CAN SELL RICH?

Dear Farmer,

It’s time to rethink the way we farm. The future of agriculture isn’t in producing more, but in losing less and earning more. That’s the power of value addition.

With value addition, you don’t need more hectares you need more strategy.
You don’t grow sideways you grow upward.
You don’t just harvest crops you build brands.
You don’t just sell produce you deliver products.

Our forefathers taught us to measure success by the size of land we farm. But what did it leave behind? More labor. More costs. No lasting legacy.

That model is broken.
It’s time for Value Added Farming where impact, income, and influence meet.

Just like technology has reshaped every industry, value addition is reshaping agriculture. You can either lead the change or watch others profit from the sidelines.

Don’t be the farmer who says “I should have…” in five years.
Be the one who says “I’m glad I did.”

Start now while most are still doubting.
Build now while the space is still open.
Lead now and secure the first mover advantage.

The future belongs to GameChangers.
The future belongs to Value Adding Farmers.
The future belongs to YOU.

Sell Smart. Sell Rich. Add Value.

RHAC Your Hook To More Value

Dear Gamechanger:I am quite certain you have heard and now know of what embracing value addition can do for you and your...
31/10/2025

Dear Gamechanger:

I am quite certain you have heard and now know of what embracing value addition can do for you and your farm. But for some reasons best known to you , you haven't embraced it or you maybe you procrastinate due to fear among others.

But do you know that - That value-added product you haven’t started or embraced could change your life or your business forever.

Read that again.

You keep saying, One day I’ll start processing my crops… I’m still thinking about it…I don’t even know where to begin… What if I fail....I don't have the skills to start...Value addition Is not for small scale farmers like me and many other excuses you give yourself for not starting.

But what if I told you that your next level your breakthrough for your farm you have been praying for is trapped inside that one product you’re scared to launch?

That dried fruit, that tomato sauce, that herbal tea, that peanut butter…
could be the very thing that changes your story forever.....I am quite certain at the back of your mind despite the excuses you give, there is a value added product or value addition strategy you want to start someday.

Did you know that product could…

📌 Open doors your hands have never knocked on.
📌 Announce your name in markets and stores you’ve never visited.
📌 Turn your small plot into a thriving agri-business.
📌 Position you as a pioneer in your community — not just another farmer.
📌 Inspire your children and others in your village or community to believe it’s possible.
📌 Create a legacy that outlives you.

Funny, isn’t it? You’re waiting… but people are also waiting for YOU. Waiting for your jam, your sun-dried tomatoes, your homemade snacks, your flour, your juice. They are waiting for something local, affordable, authentic, trustworthy. And while you delay, someone is praying for that very solution you are sitting on.

So let me ask you:

What if your courage to start is the answer to someone’s hunger, someone’s health, or someone’s income? What if your small food brand becomes the pride of your community? What if your success proves that farmers can be manufacturers too?

Dear Farmer here’s the truth: You don’t need to be perfect. You don’t need a big factory. You don’t even need to have all the knowledge at once.

You just need to start. Start with what you have. Process your harvest in a small way. Test it. Improve it. Tell people about it, sell it & then grow.

Once you start, soon you won’t just be a farmer with an idea. You’ll be a value-adding Gamechanger with impact.

So stop waiting for the perfect time there’s no such thing. Start now. Start small. But START.

Because that product you haven’t made yet…could be the very thing that changes your life.










©RHAC ✓ Your Hook To More Value

Educate || Empower || Inspire || Elevate

In food processing, if you don’t know your WHY; your vision, your purpose you’ll lose direction in tough times. You’ll ...
30/10/2025

In food processing, if you don’t know your WHY; your vision, your purpose you’ll lose direction in tough times. You’ll start comparing, cutting corners, or even quitting. But when your WHY is strong, it fuels your resilience, your creativity, and your consistency.

Why Sell Raw When You Can Sell Rich?Dear Farmer,It’s time to rethink the way we farm. The future of agriculture isn’t in...
29/10/2025

Why Sell Raw When You Can Sell Rich?

Dear Farmer,

It’s time to rethink the way we farm. The future of agriculture isn’t in producing more, but in losing less and earning more. That’s the power of value addition.

With value addition, you don’t need more hectares you need more strategy.
You don’t grow sideways you grow upward. You don’t just harvest crops you build brands. You don’t just sell produce you deliver products.

Our forefathers taught us to measure success by the size of land we farm. But what did it leave behind? More labor. More costs. No lasting legacy.

The truth is that model is broken. It’s time for Value-Added Farming where impact, income, and influence meet.

Just like technology has reshaped every industry, value addition is reshaping agriculture. And just like AI, value addition is here to stay and it will benefit those who chose to embrace it. You can either lead the change or watch others profit from the sidelines.

Don’t be the farmer who says “I should have…” in five years. Be the one who says “I’m glad I did.” It's my prayer that you become the later.

Start now while most are still doubting.
Build now while the space is still open.
Lead now and secure the first mover advantage. Why? Because the future belongs to GameChangers. The future belongs to Value-Adding Farmers.

The future belongs to YOU. Sell Smart. Sell Rich. Add Value.

RHAC ✓ Your Hook To More Value

Educate || Empower || Inspire || Elevate

28/10/2025

Value addition is not just a buzzword—it’s a powerful way to increase your profits, improve your quality of life, and contribute to a stronger agricultural economy.

28/10/2025

Farmers: Are you tired of low prices for your fresh produce? Learn how to add value and boost your profits with our Value Addition Guide! First 100 get exclusive early access. Stay tuned!

23/10/2025

Start Small. Start Smart. Start Right

21/10/2025

Value Addition is all about losing less and earning more!!

Introducing the Food Processor's Gamechanger Conference (FPGC)!Hey there, fellow Gamechangers - Food Processors & Aspiri...
07/09/2025

Introducing the Food Processor's Gamechanger Conference (FPGC)!

Hey there, fellow Gamechangers - Food Processors & Aspiring Food Processors!

I'm beyond excited to share with you a vision that's been burning in my heart since the inception of the Gamechanger TRIBE MOVEMENT. It's now time to bring together a community of passionate food processors and aspiring entrepreneurs for a life-changing experience!

The First-Ever FPGC: A Gathering of Visionaries & GameChangers of the Food Processing Industry!

This year, we're launching the inaugural Food Processor's Gamechanger Conference, exclusively designed for small-scale processors and aspiring food entrepreneurs.

Whether you're just starting out or already running a successful business, this conference is for YOU!

Whether you have a registered company or you operate under a gumtree, this conference is for YOU!

Whether you operate in your kitchen or you own processing enterprises, this Conference for YOU!

IT doesn't matter that nobody knows about you yet and you are just popular in your hood or you distribute your product country wide, this conference is for YOU!

It doesn't matter whether you are just starting and learning the ropes of food business or you have been in the game for a year or more, this conference is for YOU!

It doesn't matter you make donuts and sale at the school gate or you own a bakery, this conference is for you too.

It also doesn't matter if what you just have is any idea and with no idea of how to turn it into a successful business, even if you don't have any idea as of yet and yet you want to venture into food business someday, it's also your Conference

What only matters is your passion and zeal to run a successful and sustainable food business.

What matter is your passion for more, to take your business to the next level, all other factors don't matters. Trust me, they don't matter.

The GameChanger Conferences is for the unseen heroes of the food industry, who feed the nation everyday. The small scale processor!!

It's for the trailblazers of the food industry, the passionate food processors who are hungry to make an impact and leave their own mark in the world.

It's for the food processors who believe in themselves that they can do more with their company.

The conference is there to Celebrate, Empower & Inspire them to make those dreams a reality.

Who Should Attend?

This conference is for anyone who's passionate about food processing and wants to take their business to the next level.

Whether you're:

- A small-scale processor with a big dream
- An aspiring entrepreneur with a brilliant idea
- A farmer looking to diversify into value-added products
- A seasoned processor seeking inspiration and networking opportunities.

The Mission:

Our goal is to create a platform where small-scale food processors and aspiring entrepreneurs can:

- Network and learn from each other's experiences.

- Gain insights on how to start and run a successful food processing business.

- Draw inspiration from keynote speakers who have scaled up their businesses

What to Expect:

- Network with like-minded individuals who share your passion for food processing.

- Learn from inspiring keynotes and panel discussions featuring successful small-scale processors who've scaled up their businesses.

- Gain valuable insights on how to start and run a thriving food processing business.

- Get motivated by testimonials from fellow entrepreneurs who've overcome challenges and achieved success.

It's Not Just a Conference – It's a Movement!

Our goal is to create a supportive community that empowers you to achieve your dreams.

We believe that everyone deserves access to knowledge, resources, and networking opportunities, regardless of their business size or stage.

&

We strongly believe with passion, good business management, sufficient knowledge and a little help any small scale business can grow to become a big company.

Join the Movement!

So, Gamechanger are you ready to be part of something big?

Would you love to attend and be part of this Gamechanger Conference?

Let's come together to learn, grow, and inspire each other!

Mark Your Calendars!

Stay tuned for more updates on the conference dates, venue, and agenda.

We can't wait to share this unforgettable experience with you!

Let's Make History!
Together, let's create a community that celebrates innovation, entrepreneurship, and growth.

Together, let's revolutionize the food processing industry!

Let's show the world what it means to be a Gamechanger and take the industry by storm!

Get ready to be inspired, motivated, and empowered to take your food processing business to the next level!








PS; The Gamechanger Conference is set to happen in December 2025 - Tell a friend to tell a friend about this Gamechanger conference and let's revolutionize the food processing industry together!!!

© RHAC ✓ Your Hook To More Value

Educate || Empower || Inspire || Elevate

Address

Harare

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+263736356414

Website

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