Beyond Private Practice with Dr Natalie Kladnitski

18/11/2025

Things you may not know about creating and selling online courses in private practice...👇

I see so much confusion out there about this topic, and since it’s been my bread and butter for the last 10+ years, I thought I’d pop in here to offer any assistance to those interested.

Please post any questions you have in the comments - I’ll keep an eye on this post throughout today and we’ll see how we go 🙏

In the meantime, here are some titbits that you may find helpful:

✨ AHPRA doesn’t regulate online courses, the TGA does and there are different compliance requirements (and insurance coverage) depending if the online course is classed as a ‘medical device’ delivering active intervention.

✨ For the most part, with some specific exceptions, it’s not advisable to sell online courses to existing clinical clients or individuals on your waitlist – especially if you’re a solo practitioner. In general, doing that has limited clinical and commercial utility, and introduces a whole host of ethical challenges.

✨ Using your knowledge and skillset in your profession to create an online course and offering it under your protected title counts as ‘practicing the profession’, so all the usual ethical and professional practice considerations apply, even if you call yourself a ‘coach’. This includes the provisions of the new Code, particularly when it comes to dual relationships and digital competencies.

✨ All the usual AHPRA advertising guidelines apply too, including the use of Testimonials relating to the efficacy, effectiveness, or cost-effectiveness of the course (even if it’s ‘non-clinical’ or ‘just psychoeducation’).

✨ Creating an effective online course and effectively generating predictable and reliable revenue from it are entirely different skillsets, so it’s very important to understand what it is you’re trying to achieve by creating an online course (and if there are better products or ways of achieving that goal for your business).

✨ There are organisations sponsored by the Department of Health who offer therapeutic online courses for free (or at low cost) to the public, which you can ‘prescribe’ to your clients who may not be able to access 1:1 intervention. These courses have been rigorously studied in RCTs, are recommended in Clinical Practice Guidelines, delivered using advanced and privacy-compliant digital systems that allow for adequate risk and outcome monitoring, and are reimbursed by private health insurance providers. For this reason, it is generally not advisable to create online courses targeting clinical conditions or purporting to address symptoms of diagnosable conditions (unless they follow the TGA guidelines).

👉 If you’d love to diversify your private practice and create a thriving online business selling online courses, programs, and products as a health professional, you do need to master specific business, marketing, and professional practice skills and strategies.

Unfortunately, most of the business advice online about how to create and sell online courses is simply not applicable (and sometimes even risky) to psychologists and allied health practitioners, which often leaves clinicians confused and fearful of utilising this powerful, business-building opportunity.
Which is why I'm so passionate about this area, so if you have any questions, please pop them in the comments below! 👇

If you’re interested in learning more, you can check out my ‘Beyond Therapy’ Bootcamp, ‘Beyond the Clinic’ Mastermind – which is currently open for 2026 enrolments, and my individual E-Course Consultations.

The replay of my FREE 'How to Create a Powerful & Profitable Digital Product Suite in 2026' Workshop is also available for instant viewing - simply comment below if you'd like a link.
Happy Monday everyone! 🥰

Beyond the Clinic Community Q&A Series



Disclaimer: please note, all the information in this post and any associated comments is for general learning purposes and does not take into account your individual situation or practice set-up. As such, it does not constitute or substitute professional, compliance, accounting, legal, or personal advice. There are many nuances in this space that would be impossible to cover here on Facebook 🙌

14/10/2025

Thinking of creating an online course to boost solo practice? Stop! ⛔️✋🏻🙅‍♀️

ChatGPT has completely changed the landscape of the online space, flooding the market with mass-produced digital products sold using the same-sounding marketing scripts, and…

… sooner or later the AI-generated marketing selling AI-generated products to be further scanned and summarised by AI… 🥱

Want to escape the online noise, connect with fellow creative, caring humans, learn how to craft a stand-out online brand, build a genuine online community, and produce meaningful online offers that could actually pay your bills?

Join like-minded practitioners and let’s get your creative ideas flowing together in next week’s Kickstarter Workshop!

Use the link below to save your FREE spot.

https://beyondprivatepractice.com.au/workshop/

I cannot wait to see you then 🥰

x Natalie

14/10/2025

Have you saved your FREE spot yet?? ⏰

Our Digital Product Kickstarter Workshop is coming up next Wednesday...
.. and I absolutely cannot wait to spend the afternoon together brainstorming ideas and masterminding your online creations! 🎉

This workshop is for creative psychologists and allied/medical professionals who are ready to:

✅ Develop a reputable online brand to safeguard their solo practice, and
✅ Create additional income streams using scalable online products (e.g., webinars, workshops, courses, programs, and CPD training).

If you haven't yet saved your spot, make sure to register for free here 👇

https://beyondprivatepractice.com.au/workshop/

Close to a 100 psychologists and allied health therapists have joined us already, so it will be a powerful session!

The 90-minute workshop will be broken down in two parts:

🚀 PART 1: Anatomy of a Winning Digital Product Suite

ChatGPT has completely changed the landscape of the online space, flooding the market with mass-produced digital products sold using the same-sounding marketing scripts...
.. so if you'd like your online learning brand to stand a chance, your business will need to have 3 distinct types of online offers within it, each serving a different purpose.

Here I will share what those offers are and how to avoid the most common stuck points when it comes to getting your online business off the ground quickly and efficiently.

🚀 PART 2: Creating a Standout Online Brand

We will then move into the fun part of the workshop, where I will share how you can identify your unique online niche and begin coming up with powerful product ideas, before outlining what's involved in turning those ideas into profitable income streams for your solo practice.

I will provide you with prompts and resources to help get those creative juices flowing! 🤗

I am confident that you will walk away feeling full of creative ideas and excited to begin expanding your work online!

Save your FREE spot below if you haven't already 👇

https://beyondprivatepractice.com.au/workshop/

If you have any questions, please let me know - otherwise, I look forward too seeing you next week! 🥰

12/10/2025

Just over a week to go! Come join us 🥰👇🏻

Join likeminded creative practitioners and let's start building your online business together!

10/09/2025

You don’t have to spend months painfully pre-filming videos for an online course no one might purchase… 😬

… or creating an elaborate ‘signature’ program that can easily blur the boundaries between coaching and therapy and put you at risk of establishing a dual relationship…

… for a strategically selected online product to completely transform your solo practice!

Even if you choose to offer it for free 🤯 🙌🏻

👉🏻 For example, a simple, free Webinar, Masterclass, or Information Session can do wonders at attracting and engaging the right-fit clients for your solo, telehealth practice easing the need to continuously prove your worth and convince GPs to refer to you instead of the big, well-established group practices in the area. 

👉🏻 A tailored, free ‘Learning Portal’ containing simple resources and video demonstrations of the skills you teach your clients most frequently can act as a continuity booster between sessions, keeping your clients engaged, valuing your work, strengthening their therapeutic gains, and consistently booking in.

👉🏻 A niche online presence with a CPD or a B2B offer can open up career opportunities you haven’t even considered yet...

And, of course, creating paid digital products that are appropriately designed and ethically marketed to the general public can offer a gentle (and exponential!) boost to your business’ bottom line 👌🏻

If creating a digital product has been on your radar for a while...

Join my upcoming *** FREE Workshop*** designed to help you come up with ideas for powerful (and profitable) digital products to gently support, streamline, or supercharge your solo practice in 2026 (and beyond).

Use the link below (or in the bio) to save your spot, and I look forward to seeing you then! 🤗

https://beyondprivatepractice.com.au/workshop/

PS: Recording, replay, and resources will, of course, be available if you can’t make it live 💗

09/09/2025

Did you know that you don’t have to spend months painfully pre-filming videos for an online course no one might purchase… 😬

… or creating an elaborate ‘signature’ program that can easily blur the boundaries between learning/coaching and therapy and put you at risk of establishing a dual relationship… 🙅‍♀️

… for an online product to completely transform your solo practice…

… even if you choose to offer it for free?! 🤯🙌🏻

👉🏻 For example, a simple, free Webinar, Masterclass, or Information Session can do wonders at attracting and engaging the right-fit clients for your solo, telehealth practice easing the need to continuously prove your worth and convince GPs to refer to you instead of the big, well-established group practices in the area. 

👉🏻 A tailored, free ‘Learning Portal’ containing simple resources and video demonstrations of the skills you commonly teach your clients, that acts as a continuity booster between sessions, keeping your clients engaged, valuing your work, strengthening therapeutic gains, and consistently booking in.

👉🏻 A niche online presence with a CPD or a B2B offer can open-up career opportunities you haven’t event considered yet...

And, of course, creating paid digital products that are appropriately designed and ethically marketed to the general public can offer a gentle boost to your business’ bottom line 👌🏻

If exploring the opportunities of the online space has been on your radar for a while...
.. I’d love to invite you to join my upcoming *** FREE Workshop*** designed to help you come up with ideas for powerful (and profitable) digital products you might like to create to gently support, streamline, or supercharge your solo practice in 2026 (and beyond).

Use the link below to save your spot and I look forward to seeing you then! 🤗

https://beyondprivatepractice.com.au/workshop/

 
PS: recording, replay, and resources will, of course, be available if you can’t make it live 💗

08/09/2025

Keen to gently expand your solo practice beyond 1:1 (clinical) services by developing powerful, automated, and scalable digital 'assets' based on your expert-level IP and the years (if not decades) you spent in your profession?...

Join me and like-minded therapists to begin refining your ideas, coming up with stand-out products, and making a plan to finally start your passion-guided online business together! 🙌🏻

I cannot wait to spend the afternoon together with my fellow creative colleagues 🙏

Use the link in bio to save your spot, and I’ll see you very soon!

https://beyondprivatepractice.com.au/workshop/

Natalie x

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27/06/2025

Curious about diversifying your clinical work using educational online offerings informed by the years (if not decades) you spent in the profession?...

Get instant access to my most popular training tailored exclusively to the needs of registered, ethically-minded practitioners, and see if this emerging model of practice is the right fit for your work (and life) needs 🙌

Here’s what’s covered inside...

*** Professional Practice Primer ***

✅ Expanding Your Scope of Practice
✅ E-Health Products in Private Practice
✅ Evidence-Based Practice Online
✅ A Simple Guide to E-Health Ethics

*** Business Strategy Overview ***

✅ Choosing the Right Online Business Model
✅ Creating a Stand-Out Online School
✅ Mapping Out Powerful Online Training
✅ Making Your First Scalable Sale

*** Advanced Considerations ***

✅ Secrets of 'Signature' Program Success
✅ E-Health Empire: Passive Income Essentials

Plus a 40+ page Bootcamp Workbook with summaries, prompts, and more!

Get the complete overview of this online IP-based business model for AUD $97 (incl. GST).

Learn more and access THE BOOTCAMP here:

https://beyondprivatepractice.com.au/bootcamp/

22/04/2025

Want to know the secret to making money from online courses in private practice? 🤫...

Many psychologists and allied health practitioners come to me wanting to create a steady, reliable stream of extra income for their (often solo) private practice.

After all, earning a living one paid hour at a time entirely on your own - especially when starting, growing, or raising a family - is one of the hardest business models there is.

Why?

Because if you don't (or can't) work - i.e., when seeing back-to-back-to-back 1:1 clients or when your clients suddenly begin canceling or spacing out their sessions... your income drops to zero! 🤯

In fact, I believe many solo practitioners often feel burnt out not because of the nature of our work and the ever-increasing administrative demands, but because of feeling trapped in this relentless way of running a solo service-based business.

Which is why, having spent a decade establishing my expertise in the online mental health interventions space, I began offering practical, industry-informed guidance to fellow therapists on how to diversify their work, make the most of their health expertise, and create a more sustainable business in the long-run 🙌

Now I've worked closely with over a 100 clinicians inside my comprehensive professional development program - The BLUEPRINT.

This year, I doubled down on teaching ***one of the most crucial elements of success*** in the highly competitive online learning space.

And that is - establishing a strong, conceptual foundation for your business so that you don't end up creating an online course that doesn't sell...

Instead you establish the building blocks of a 6-figure online business steeped in your IP and powered by your unique combination of professional interests and personal passions.

You see, the secret to creating highly profitable digital products and what most of the successful - i.e., automated, profitable, six-figure online businesses you see on social media have in common...

👉is a very similar (and specific) offer ecosystem, with strategic trainings arranged in automated 'funnels' designed to continuously generate sales.

In just over 2 weeks I am running a FREE Masterclass where I will be sharing more insights about this strategy, so if you're interested in building a multi-faceted private practice that can take of you first...
.. use the link below to join us! 🥰

https://beyondprivatepractice.com.au/ethical-empire/

See you very soon!

Discover how to make the most of your health expertise and monetise your intellectual property as a qualified health professional >>>

17/01/2025

Have you tried creating an online course or a ‘signature’ online program that flopped? 🥲
 
Chances are, you are missing a whole lot of business infrastructure required to effectively sell viable and profitable online programs, so you can truly create more freedom and flexibility in your private practice...
 
Join me and over 100 creative clinicians to learn about the Anatomy of Online Business and all of the critical components (and strategies) that actually make this model of practice successful in the long run 🙌🏻
 
Save your FREE spot here:
 
https://beyondprivatepractice.com.au/strategy/
 
⁠

21/04/2024

Here’s what we’ll do together over the next 3 months… 👇🏻

Want to join a *growing creative community* of driven and dedicated psychologists + allied health practitioners so together we can:
 
✅ Transform the way you practice your healthcare craft,
✅ Create powerful, automated, and profitable online training,
✅ Free-up hundreds of hours in your solo practice without losing your revenue?
 
The Kickstarter Live Coaching Round of THE BLUEPRINT begins next week! 🎉
 
It includes a dynamic schedule of live strategy sessions, individual mentoring calls, expert masterclasses, ‘get-it-done’ co-working opportunities, and weekly drop-in group coaching spots to receive hands-on support.
 
This is what we’ll be doing together:
 
+ MAY: We'll begin by conceptualising your ‘online school’ to get a clear sense of how (and where) your online training will be offered and how it will fit with your existing private practice.
 
+ JUNE: We'll then identify the variety of trainings you might offer within your school, map out your value ladder, and identify the introductory training you will use to begin validating your ideas and building your pool of new online customers.
 
+ JULY: We'll then work on identifying your promotional opportunities and set up your online presence, so that you can begin to sell your introductory training, gently grow your audience, and start to plan the launch of your premium online offer.
 
DOORS CLOSE next Monday 29th of April and I cannot wait for us to begin! 💫
 
Use the link below to learn more and join THE BLUEPRINT today 👇🏻
 
https://beyondprivatepractice.com.au/blueprint/
 
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