22/04/2025
A powerful message to make people stop and think about how dangerous it is for our loved ones every time they eat. Check your food label packaging today for everything you eat, how many times do you read may contain? Imagine having to take the risk of severe illness or death every single time you eat. It's not fun.
Most people don’t realise the immense burden of responsibility that food allergies place on individuals and their families. The fear of accidentally consuming their allergen isn’t just an occasional worry, it’s a constant reality. Asking for transparency of food ingredients, can feel like you are asking for the earth. Every meal, every snack, every bite comes with a question: “Is this safe for me?”
Clear and accurate ingredient labelling from the food industry is essential for people with food allergies to be able to make safe and informed food choices. It is important for May Contain labels to be taken seriously, yet due to the mass, often blanket labelling of them, these statements can often feel lazy; their lack of regulation and consistency, incredibly frustrating.
For many people with food allergies, the overuse of May Contain labelling doesn’t just limit options, it severely restricts their already narrow choices, making an often-challenging diet feel even more difficult.
This sandwich analogy will strike a nerve for many of you.
So we ask the question:
🥪Would 'they' eat a sandwich that ‘May Contain’ Salmonella?
We think not.