22/04/2026
A quick update on my gut health course that I’m doing, and one that those of you who follow and trust certain overseas big-name health influencers may want to read!
Firstly, I am running WAAAAY behind in content. That last trip down south has me about 8 – 10 hours behind so guess who’s got a LOT of catching up to do!
Secondly the bits I’ve seen so far have been very enlightening. He goes into what defines a “good” probiotic and there are several characteristics, the main ones being:
🩹 Strain specificity (ie: the strain listed is the strain trialed against the appropriate symptoms)
🩹 The STRAIN must be named, not just the family. Copied and pasted as I can’t be arsed typing myself:
Key Components of Probiotic Nomenclature:
Genus (e.g., Lactobacillus): The broad category (like "last name" or family).
Species (e.g., rhamnosus): A more specific classification within the genus.
Strain (e.g., GG): The unique identifier (letters/numbers) specifying the particular microorganism, which dictates its functional health effects.
So if it doesn’t have the little numbers and letters after it, if it just states “acidophilus” or “bifidobacteria” with no defining characteristics you don’t know what you’re getting.
🩹 Amount. Most trials are carried out using one billion CFU (colony forming units) so anything less than that, unless otherwise specifically trialed at a lower dose, is most likely not cutting the mustard. If there are multiple strains, they must ALL be at that level, not just the total in the whole product.
Red flags are - number one if any of the above is not present and number two saying s**t like “special”, “secret” or my own personal favourite “our own proprietary blend” and not telling you the strains! In fact, extrapolate that to ANYTHING you buy or put on your skin or down your gullet. If someone is not coming clean with you about what's in a product, they are not being cool or innovative, they are being disingenuous and deceptive. The very FIRST requirement for trust in my opinion is transparency.
Now, the interesting part. I just did a quick google search of the biggest wellness influencers that also happen to sell probiotics to see what’s going on. Number one, NONE of them had the strains listed, they were all just family (genus) and number two, a lot of them were under dosed. Now in fairness I only googled their flagship products and the first ones that came up was all I looked at. That was enough for me. 🤣
I can’t/wont name names but lets just say, one of them has an almost pathological hatred of lectins, one of them is HUGE in the MTHFR/dirty genes field, one of them has a last name that did the Titanic no favours (ice….) and the last one, I can’t think of anything pithy to say, his last name rhymes with decker.
I keep telling my people, DON’T buy products online just because someone has a huge following and a glossy sales pitch.
Now I know a few of you will read this and get a little triggered (we do seem to be unusually loyal to those who we have formed a bond with) and you may have the products and think they work wonderfully well for you, which is absolutely possibly the case.
This is not a witch hunt, but if you want red flags from a product/probiotic perspective, then these guys are all it.
Stay tuned for more gems. 💎